Content Designer

Job summary

HM Land Registry's services form part of the critical national infrastructure, safeguarding land and property ownership valued at £7 trillion. This enables over £1 trillion worth of personal and commercial lending to be secured against property across England and Wales.

It is an exciting time for HM Land Registry as we continue on a major transformation programme. HMLRs ambition is to become the world’s leading land registry for speed, simplicity and an open approach to data.

We are looking for Content Designers to join our User-centred Design Team. You will design accessible, easy-to-use public services that work across multiple channels, devices, browsers and platforms.

Check out the video below to see what it is like to work in Digital Careers at HMLR:

Job description

As aContent Designer, you will work as part of a multidisciplinary agile team with other digital and technical experts to deliver one or more digital services. You’ll be responsible for designing content for HM Land Registry services and contributing to our blog. You’ll advocate for users to make sure we provide content that meets their needs.

As a content designer, you will:

• Create, update and review content at all stages of the end-to-end user journey
• Be comfortable using evidence, data and research to make content decisions
• Build relationships across HM Land Registry to focus on the needs of the user and to influence stakeholders
• Contribute to and use the agreed style guides and design patterns, making sure appropriate content is shown to the user in the right place and in the best format
• Start from discovery and work closely with user researchers, service designers and interaction designers

You will be a confident and competent designer who can develop designs based on evidence of user needs and organisational outcomes.

Person specification

To be successful in this role, you will have the following Technical Skills and Qualifications:

• Creating clear, consistent content for public services
• Creating usable, responsive and accessible user interfaces

You will also have the following experience:

• A strong grounding and experience in user-centred content design, from concept to final delivery
• Knowledge of what good end-to-end public services look like and the importance of designing content in an inclusive, accessible way.
• Understanding user needs, participating in research activities and using research to inform the design
• Delivering content audits, plans, recommendations, solutions and quality assurance activity
• Evaluating content performance and using it to create actionable insight
• Analysing qualitative and quantitative user research to get evidence for your designs
• Identifying constraints and communicating these effectively to others in your team

Due to the nature of the role regular travel to other HM Land Registry offices may be required, including some overnight stays.

Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable, however this will not be assessed during the process.

Under HM Land Registry’s hybrid approach to working you will be expected to spend at least 60% of your working time in your contracted home office. You must live within a commutable distance of your chosen office.

For more information about the role and the full Person Specification, please see the attached Job Description.

Behaviours

We'll assess you against these behaviours during the selection process:

• Changing and Improving
• Making Effective Decisions
• Working Together
• Delivering at Pace

Benefits

Alongside your salary of £41,224, HM Land Registry contributes £11,942 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

#WeAreHMLR

At HM Land Registry our vision is a world leading property market as part of a thriving economy and a sustainable future. We are unique in terms of the economic and social impacts of our work, our ability to make a positive difference to the lives of our customers, our sense of mission, and our great people. They are the foundation of all we have achieved and all we aspire to in the future. We want our people to feel proud to work for HM Land Registry and able to fulfil their full potential.

We have a strong and positive culture, a commitment to inclusivity, an emphasis on continuous learning and development, and flexible ways of working. We offer competitive pay and annual leave, attractive pension options and a wide range of other benefits.

• We have integrity– we value honesty, trust and doing the right thing in the right way.
• We drive innovation– we are forward-thinking, embrace change and are continually improving our processes.
• We are professional– we value and grow our knowledge and professional expertise.
• We give assurance– we guarantee our services and provide confidence to the property market.

Please click here for further information on our rewards package: https://www.gov.uk/government/organisations/land-registry/about/recruit….

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.

To apply, please copy and paste your CV onto the online application form when prompted, detailing your qualifications and work history.

Your CV will be assessed against the Essential Experience criteria as listed in the attached Job Description.

The Personal Statement section (in no more than 750 words) should be used to outline your skills and experience for the role and detail how you meet the essential experience criteria listed below:

• A strong grounding and experience in user-centred content design, from concept to final delivery
• Knowledge of what good end-to-end public services look like and the importance of designing content in an inclusive, accessible way.
• Understanding user needs, participating in research activities and using research to inform the design

In the event of a high volume of applications for this vacancy, an initial sift will be conducted on the lead criteria 'A strong grounding and experience in user-centred content design, from concept to final delivery' and a full sift only carried out on those applications that pass the initial sift stage.

Please review your application form before clicking ‘submit’ – once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications – this is 23:55pm on the advertised date.

The sift will take place shortly after the closing date. If successful at the shortlisting stage, you will be invited to attend a virtual interview from week commencing 26 October 2026.

Prior to your interview, you will be required to complete a short technical task, which will form part of the interview discussion. Further details will be provided in your invitation to interview.The blended interview will assess the essential Technical and Experience criteria and behaviourslisted in the Job Description, as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to the strength questions, and so we don’t advertise which strengths are being tested. The best way to prepare for strengths questions is to reflect on what you identify as your own personal strengths, and your preferred ways of working.Please note, the desirable criteria will only be assessed in the event of a tie-break between candidates.Candidates may refer to notes within their interview, but they should be used as a prompt only.You should ensure you read the attached Job Description fully before submitting an application.

HMLR is accredited to the Disability Confident Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage may be invited to attend an interview. If you require the panel to consider a reasonable adjustment or there is anything else you would like the panel to take into consideration, you are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.

Candidates should be aware that any travel expenses incurred when attending interviews for this role will not be covered by HMLR.

Visa Sponsorship

Please note that we will only offer sponsorship for a skilled worker visa where a role is in a certain business critical category. This role does not meet that category, and we will not sponsor a skilled worker visa.

You must ensure you have the appropriate right to work in the UK before applying.

You can find more information on how we use your personal data on our website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a basic (or equivalent) criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Mette Hatorp
• Email : Mette.Hatorp@landregistry.gov.uk

Recruitment team

• Email : hrresourcingteam2@landregistry.gov.uk

Further information

If you feel your application has not been treated in accordance to the Recruitment Principles and you wish to make a complaint, please email hrresourcingteam2@landregistry.gov.uk in the first instance.

Attachments

HEO Content Designer Job Description Opens in new window (pdf, 160kB)