Digital Analytics Implementation Specialist

VisitBritain/VisitEngland

Birmingham, UK

Hybrid

Expires: Expiring in less than 2 weeks

Full time

£35,000 - £40,000 per year

Job summary

The Data & Analytics (D&A) team is at the heart of VisitBritain/VisitEngland’s ambition to become a more data-led organisation. Reporting to the Digital Analytics Lead, the Digital Analytics Implementation Specialist will play a key role in the implementation, governance and optimisation of digital analytics tracking across VisitBritain and VisitEngland’s digital estate.

Working closely with product, marketing, content, and agency teams, as well as the wider D&A team (including data, business analysis and BI), the successful candidate will help deliver reliable, consistent, and privacy-compliant digital measurement across websites, campaigns, and digital products.

The role combines hands-on implementation, QA, governance, and stakeholder collaboration within a complex digital environment, with opportunities to further develop expertise across digital measurement, implementation best practice, and analytics support.

Day-to-day responsibilities will include:

implementing and validating analytics and marketing tracking using GTM and GA4
managing tracking QA, troubleshooting, and release validation activities
maintaining implementation documentation, tracking inventories and governance standards
managing GA4 and GTM administration activities, including user access management and platform support
maintaining campaign tracking governance and UTM implementation standards across marketing activity
collaborating with stakeholders, developers and agencies to define, deliver and validate tracking requirements across digital projects.

This role offers ongoing opportunities to take ownership of areas of implementation best practice, tracking governance and analytics support within a growing digital analytics function. You will also gain exposure to broader analytics infrastructure and how digital tracking data supports downstream reporting, analysis, and business insight.

Job description

Please refer to the job description.

Person specification

Please refer to the job description.

Benefits

Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ‘Privilege Days’ each year.
Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
Enhanced Parental and Family Leave Policies.
Group Life Assurance for 3x of annual basic salary (rules apply).
Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
Bicycle Scheme loans.
Eye Care Voucher.
Staff discounts on VisitBritain Shops.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

Create an account on https://visitbritain.current-vacancies.com/Careers/Visitbritain-Vacancies-3472?SiteID=12281 and complete an application with personal statement highlighting your suitability for the role and submit it.

The shortlisted candidates will be invited to attend an interview with the selection panel.

For more information on our interview process, please navigate to - https://www.visitbritain.org/careers

Feedback will only be provided if you attend an interview or assessment.

Security

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

UK nationals
nationals of the Republic of Ireland
nationals of Commonwealth countries who have the right to work in the UK
nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Name : Recruitment Team
Email : recruitment@visitbritain.org

Salary range

£35,000 - £40,000 per year