Digital Business Analyst

Job summary

Job Purpose:

The role of the Digital Business Analyst will be to support the transition of email comms platforms and to support the organisational change required to manage changes to ways of working.

Management of integrated email comms platforms is moving into IT, and so this role is integral to bringing efficiencies and simplicity to the email comms technology strategy at IUK.

We particularly welcome female applicants as women are under-represented within Innovate UK in this type of role.

Job description

Key Responsibilities and Accountabilities:

Manage, analyse and review (as administrator) existing email platform tools:

• Discovery and documentation of existing usage inc. undertaking a review of current users, email volumes, managed services set-up, data retention etc, so that planning for migration to Marketing Cloud can proceed
• Be responsible for configuration and management
• Any other activities as required and agreed

• Understand GDPR, data & compliance requirements for customer data and assess requirements and delivery plans accordingly
• Become a Marketing Cloud ‘super user’:

• contributing to and shaping the subscriber strategy
• building templates for emails
• learning the journey planner
• troubleshoot access queries, template queries and any ad hoc query as required
• becoming familiar with the CRM integration and how to segment and suppress recipients
• contributing to preference centre strategy

• Become the email comms lead for any IUK mailing list without a clear business owner, e.g. KTP, to be sent from Marketing Cloud:

• Be the point of contact
• Understand the requirements for change i.e. moving lists onto MC – discover, plan and execute
• Support with their data needs both in in the short-term as well as for longer-term data strategy (i.e. CRM integration)

• Discovery around email use across IUK, including Business Growth’s use of Gov delivery:

• Current use
• Desired new use/process in line with wider strategy objectives
• Document this, iterate and improve
• Priorities agreed with line manager

• Any email comms activity or request as prioritised by the organisation – interpret, own, plan and execute best practice approach

Person specification

Experience & Qualifications:

Essential –

• Experience in using, analysing and developing email marketing platforms for digital journeys (S)
• Experience of Jira and Confluence (S)
• Experience of CRM platforms and CRM integrations (S)
• Experience of working with developers, writing specifications and testing work that is delivered (S&I)

Desirable –

• Experience of Salesforce CRM and Salesforce Marketing Cloud (S&I)
• Salesforce Marketing Cloud Email Specialist certifications (S)
• SFMC technical support or consultancy background. (S&I)

Benefits

Alongside your salary of £46,743, Innovate UK contributes £13,541 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

1st interview incl presentation.

Interviews will either take place remotely via Teams or in person, face to face.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

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Contact point for applicants

Job contact :

• Name : Recruitment@ukri.org
• Email : Recruitment@ukri.org

Recruitment team

• Email : Recruitment@ukri.org