Head of Performance Analysis

Job summary

The Department for Business and Trade (DBT) has a clear mission - to grow the economy. Our role is to help businesses invest, grow and export to create jobs and opportunities right across the country. We do this in three ways.

Firstly, we help to build a strong, competitive business environment, where consumers are protected and companies rewarded for treating their employees properly.

Secondly, we open international markets and ensure resilient supply chains. This can be through Free Trade Agreements, trade facilitation and multilateral agreements.

Finally, we work in partnership with businesses every day, providing advance, finance and deal-making support to those looking to start up, invest, export and grow.

The Digital, Data and Technology (DDaT) directorate develops and operates tools and services to support us in this mission. The team have been nominated four times in a row for ‘Best Public Sector Employer’ at the Women in Tech awards and won the award in 2025!

Job description

As the Head of Performance Analysis, you will lead a high performing and collaborative team responsible for driving evidence based decision making across DBT’s digital portfolios. You will set the strategic direction for performance analysis, embedding robust measurement frameworks, performance governance, and high quality analytical practices across the organisation. Working closely with multidisciplinary teams including Evaluation, Product Managers, Data Specialists, User Researchers, Designers, Developers and Content specialists, you will ensure that digital services are

shaped and iterated using clear, insights aligned with user needs, business goals, and the departments strategic priorities.

You will also hold leadership responsibility for embedding and maintaining consistent processes for backlog management, quarterly planning, assurance and governance. This includes ensuring teams across DDaT are supported to plan, prioritise and deliver against strategic outcomes. You will work closely with senior stakeholders across DBT, influence decision making at all levels, and create a positive and inclusive culture. You will champion continuous improvement alongside building capability across the Performance Analysis community, and ensure the organisation makes the best use of data to deliver exceptional digital services.

Main responsibilities

You will:

• Lead the performance analysis community and act as the point of contact between the community and the business
• Lead, manage and develop the Performance Analysis team, fostering a positive, inclusive and high‑performing culture
• Embed and maintain governance, assurance and planning processes, ensuring teams plan and manage backlogs effectively
• Design, own and assure performance measurement frameworks, KPIs and analytical standards across digital products and services
• Produce high‑quality analysis, insight and data storytelling to inform decision making at senior levels and across multidisciplinary teams
• Oversee and lead the development of digital performance dashboards and insight tooling, working with M&E colleagues
• Use analytical tools including SQL, R and Python to identify trends, model behaviours and provide actionable insights, ensuring quality assurance and GDPR/cookie policy compliance
• Provide timely oversight of Quarterly Objective and Key Result performance and lead resourcing and capability building for the profession in DBT.

Person specification

It is essential that you have:

• Extensive experience in leading performance analysis across large‑scale or multi‑project digital environments, including measuring outcomes and ROI against KPIs, applying robust quality assurance mechanisms (Lead Criteria)
• Strong technical expertise in data capture, analysis and digital measurement, including Google Analytics 360, Google Tag Manager, Looker Studio/Quicksight, SQL, and best‑practice approaches to conversion optimisation, digital analytics, APIs and dataLayer implementation (Lead Criteria)
• Demonstrated leadership excellence, including strategic planning, objective setting, line management (including inspiring teams and managing poor performance), stakeholder engagement and influencing at all levels, with the ability to Experience of leading teams, managing competing priorities and driving alignment through Planning and Agile delivery practices
• Proven ability to design, implement and lead performance measurement frameworks including continuous improvement initiatives and organisational change within complex or federated environments
• Extensive experience in transforming complex data into compelling insight stories, using modern data visualisation tools to communicate user behaviour and trends, and promoting user‑centred, evidence‑based decision making across multidisciplinary teams
• Deep understanding of analytics across the product lifecycle, including diagnosing user journeys, collaborating with UX, evaluation, research and delivery teams, applying agile methodologies, and undertaking A/B or multivariate testing to improve products and services.

Behaviours

We'll assess you against these behaviours during the selection process:

• Changing and Improving
• Leadership

Technical skills

We'll assess you against these technical skills during the selection process:

• Analysis and insight
• Communicating analysis and insight
• Performance measurement
• Quality assurance of data and analysis
• Technical understanding (performance analyst)
• Working within constraints (performance analyst)

Benefits

If you join us, you will get:

• Learning and development tailored to your role
• A flexible, hybrid working environment with options like condensed hours
• A culture encouraging inclusion and diversity
• A Civil Service pension with an average employer contribution of 28.97%
• Annual leave starting at 25 days rising to 30 days with service
• Three paid volunteering days a year
• An employee benefits programme including cycle to work

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

As part of the application process you will be asked to upload a two-page CV and complete a 1250-word personal statement outlining how you meet the essential skills and experience listed above. You can use bullet points and subheadings if you prefer.

Sift will be from6th March 2026

Interviews will be from week commencing 16th March 2026

Please note these dates are indicative and may be subject to change.

If there is a high volume of applications, we will sift looking at the lead criteria ‘Extensive experience in leading performance analysis across large‑scale or multi‑project digital environments, including measuring outcomes and ROI against KPIs, applying robust quality assurance mechanisms’ and ‘Strong technical expertise in data capture, analysis and digital measurement, including Google Analytics 360, Google Tag Manager, Looker Studio/Quicksight, SQL, and best‑practice approaches to conversion optimisation, digital analytics, APIs and dataLayer implementation’ only.

You may then be progressed to full sift or straight to interview.

How we interview

At the interview stage for this role, you will be asked to demonstrate relevant Technical Skills and Behaviours from the Success Profiles framework. These are role specific and in line with the DDaT Capability Framework.

You will also be asked to deliver a presentation and will be informed on the topic following the sift.

How we offer

Offers will be made in merit order based on location preferences. If you pass the bar at interview but are not the highest scoring you will be held on a 12-month reserve list in case a role becomes available. If you are judged a near miss at interview, you may be offered a post at the grade below the one you applied for.

This role requires SC clearance. DBT’s requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years. Failure to meet this requirement will result in your application being rejected and your offer will be withdrawn.

Checks will also be made against:

• departmental or company records (personnel files, staff reports, sick leave reports and security records)
• UK criminal records covering both spent and unspent criminal records
• your credit and financial history with a credit reference agency
• security services record
• location details

More about us

This role can only be worked from within the UK, not overseas. If you are based in London, you will receive London weighting. DBT employees are contracted to work in a hybrid pattern, spending 2-3 days a week (pro rata) in the office. Travel to your primary office location will not be paid for by DBT, but costs for travel to an office which is not your main location will be covered.

You can find out more about our office locations, how we calculate salaries, our diversity statement and reasonable adjustments, the Recruitment Principles, the Civil Service code and our complaints procedure in the candidate pack attached to this advert.

Find out more about life at DBT, our benefits and meet the team by watching our video or reading our blog!

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : DDaT Recruitment
• Email : Ddat.recruitment@businessandtrade.gov.uk

Recruitment team

• Email : Ddat.recruitment@businessandtrade.gov.uk

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles. If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DBT by email at Resourcing@trade.gov.uk. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: Civil Service Commission Complaints

Attachments

DDaT Candidate Pack Opens in new window (pdf, 506kB)