Lead Performance Analyst

Job summary

Discover a career in your hands at HMRC. Whether you're seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it’s really like to work at HMRC.

Visit our YouTube channel to watch the full series and come and discover your potential.

Do you have a passion for turning data into actionable insights?

Are you experienced in analysing the performance of digital products and looking for your next challenge?

We’re looking for a Lead Performance Analyst to join our HMRC Guidance Team – and be part of a multi-disciplinary team, helping us transform the way we use data to improve the user experience of guidance.

HMRC is one of the largest organisations in the UK and the biggest digital operation in Government. Our digital business runs the IT behind tax and benefits services for 45 million individual and 5 million business customers.

We're making HMRC services and information simpler, clearer and faster for individuals and businesses. To do that, we need performance analysts who will help us design end-to-end services based on user needs.

The HMRC Guidance team is part of HMRC’s Customer Experience Directorate. We are responsible for setting HMRC’s guidance strategy and lead the HMRC guidance community to ensure a joined-up approach to internal and external guidance.

Job description

As a Lead Performance Analyst, you'll work alongside other user-centred design professionals and with policy and process experts. This is a pivotal role where you will lead the development of performance frameworks, define KPIs, and deliver actionable insights that help shape the future of HMRC’s guidance that is part of end-to-end services across HMRC and government.

You'll be a passionate advocate for using data to provide real insights and be persuasive and collaborative with a wide range of stakeholders. You will mentor and train more junior performance analysts, supporting the growth and development of the team.

Person specification

As a Lead Performance Analyst, you will:

• Develop, embed and monitor meaningful performance measures that align with HMRC’s strategic goals, enabling data-driven decision-making and continuous improvement.
• Interpret results of performance measures to allow us to understand and anticipate customer behaviour and create compelling evidence-based and actionable data stories.
• Manage, mentor and provide quality assurance for a team of Senior and Performance Analysts, supporting their development in tools and approaches.
• Drive innovation in analysis, using advanced techniques in behavioural analytics to understand user behaviour and impact.
• Collaborate across disciplines, including content design, user research, and service design, to build a holistic view of guidance performance.

You need to be a leader who role models excellent corporate behaviours and strong stakeholder management skills. You will be a passionate advocate for - and supporter of - the professional development, engagement and wellbeing of those you lead.

Essential Criteria

You must have extensive experience of:

• Developing performance frameworks in a digital or data-driven environment and defining KPIs that align with strategic goals.
• Leading performance analysis in a digital or data-driven environment, including undertaking performance analysis and providing insight for more complex cases.
• Managing and mentoring analysts, fostering a culture of learning and continuous improvement.
• Using tools such as Google Analytics 4 to collect and analyse customer interactions of digital products and tools such as Power BI to create data visualisations.
• Creating compelling data-driven stories and recommendations to convince stakeholders at various levels to make user-centred tactical and strategic changes.

Transitional Sites

For more information on where you might be working, review this information on our locations.

If your location preference is for the following site, it’s important to note that this is not a long-term site for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.

This site is:

• Trinity Bridge House, Manchester - moving to an alternative office in Manchester/ Salford.
• Benton Park View, Newcastle - moving to Pilgrims Quarter, Newcastle.

You will be given more information about what this means at the job offer stage.

Technical skills

We'll assess you against these technical skills during the selection process:

• You will be assessed against four skills from the Lead Performance Analyst role Undertaking analysis and providing insight.Communicating analysis and insight.Technical Understanding.Performance Measurement.

Benefits

Alongside your salary of £58,541, HM Revenue and Customs contributes £16,959 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.

We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.

• Pension - We make contributions to our colleagues’ Alpha pension equal to at least 28.97% of their salary.
• Family friendly policies.
• Personal support.
• Coaching and development.

To find out more about HMRC benefits and find out what it’s really like to work for HMRChear from our insiders or visitThinking of joining the Civil Service.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills.

How to Apply

As part of the application process, you will be asked to provide the following:

• A name-blind CV including your job history, previous experiences and qualifications, demonstrating your last 3 job roles with no more than 150 words for each role.
• A 1250-word personal statement, describing how your skills and experience would make you suitable for the role, and how you meet the Essential Criteria and Person Specification. Please give clear and specific examples of what you have done personally and the impact it has had. We recommend using a STAR format, focusing on the situation, task, action and result.

Further details around what this will entail are listed on the application form.

Sift

In the event of a large number of applications being received, an initial sift may be held on your CV.

At full sift your CV and your Personal Statement will be assessed, with the successful candidates being invited to interview.

We may also raise the score required at any stage of the process if we receive a high number of applications.

Interview

During the panel interview, you will be assessed on Experience and Technical Skills through questioning and a short 10-15 minute presentation. Lead Performance Analysts in HMRC are part of the Government Digital and Data profession. As part of the interview process, you'll be assessed against four skills from the Lead Performance Analyst role (https://ddat-capability-framework.service.gov.uk/role/performance-analyst):-

• Undertaking analysis and providing insight.
• Communicating analysis and insight.
• Technical Understanding.
• Performance Measurement.

Further details regarding the technical presentation will be provided prior to interview to successful candidates.

Interviews will take place via video link. Sift and interview dates to be confirmed.

Eligibility

Please take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days (Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake with your eligibility form, or have withdrawn yourself in error and need your application reinstated whilst the campaign is still live, please contact us via: unitybusinessservicesrecruitmentresults@hmrc.gov.uk – Use the subject line to insert appropriate wording for example – ‘Please re-open my application – [insert vacancy ref] & vacancy closing date [insert date]’

To check that you are eligible to apply for this role, please review the eligibility information before submitting your application.

The HMRC app can help you with your application

The HMRC app can provide you with your past 5 years' employment history, making the process of filling in your application quicker and easier.

If successful in your application, you will need your National Insurance number for the onboarding process.

Download the HMRC app now and save your National Insurance number to your digital phone wallet.

How to download the HMRC app and sign up for an account

Download the free HMRC app from the App Store or Google Play store.

If you have an HMRC online account already, sign straight in using your ID and password. If not, you can prove your identity by answering some questions or providing your photo ID.

You’ll then be able to access the app quickly and easily by signing in using a 6-digit PIN, your fingerprint, or facial recognition.

You can find guidance for technical issues on GOV.UK: Technical support with HMRC online services.

Reserve List

A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles – if this applies to you, we’ll let you know via your Civil Service Jobs account.

Criminal Record Check

Applications received from candidates with a criminal record are considered fairly in accordance with the DBS Code of Practice and the Recruitment of ex-offenders Policy.

Merit List

After interview, a single merit list will be created, and you will only be considered for posts in locations you have expressed a preference for. Appointments will be made in strict merit order in line with the set number of roles in each location.

Hybrid working at HMRC

HMRC is an office-based organisation, and colleagues are expected to spend 60% of their working time in the office. Our offices provide opportunity for interaction, collaboration which aids learning and development and a sense of community. Where the role allows it, and where the home environment is suitable, colleagues can work from home for up to 2 days a week, averaged over a calendar month (or a proportionate amount of time for colleagues who work less than full time).

Reasonable Adjustments

We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

If you need a change to be made so that you can make your application, you should:

• Contact the UBS Recruitment Team via unitybusinessservicesrecruitmentresults@hmrc.gov.uk as soon as possible before the closing date to discuss your needs.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Important information for existing HMRC contractual homeworkers:

This role may be suitable for existing HMRC employees who are contractual homeworkers. Occasional attendance to the office will be required where there is a business need. Please consider the advertised office locations for this role when applying and only select locations from the ‘location preferences’ section that you can travel to.

Terms and Conditions

Current Civil Servants (all contract types) will need to ensure that they are still employed as a Civil Servant on or beyond the start date for the post. If their contract ends (for example due to the end of Fixed Term Appointment contract or resignation) at any point during the application process for the advertised role, they will no longer be eligible and may be withdrawn.

Customer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement, this will be tested as part of the selection process.

HMRC has a presence in every region of the UK. For more information on where you might be working, review this information on our locations.

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. The evidence you provide in your application must relate to your own experiences.

Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant application(s) will be withdrawn from the process.

Recording of interviews is prohibited unless explicit agreement is sought in line with the UK General Data Protection Regulations.

Questions relating to an individual application must be emailed as detailed later in this advert.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

Please note that, if you are applying for roles on a part-time basis, the salary agreed will be pro-rata, reflective of the working hours agreed within your contract.

If you experience accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

For more Information for people applying for, or thinking of applying for, roles at HM Revenue and Customs, please see link: Working for HMRC: information for applicants - GOV.UK.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Philip Hogg
• Email : philip.hogg@hmrc.gov.uk

Recruitment team

• Email : unitybusinessservicesrecruitmentresults@hmrc.gov.uk

Further information

Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles. You have the right to complain if you feel there has been a breach of the Recruitment Principles.
In the first instance, you should raise the matter directly via ubsrecruitmentcomplaints@hmrc.gov.uk. Please note that we do not accept complaints or appeals regarding scoring of outcomes of campaigns, unless candidates can provide clear evidence that the campaign did not follow the Recruitment Principles.