Performance Analyst

Job summary

Please note this role requires you to pass Security Check clearance. For further information, please see 'Selection process details'.

At DWP Digital, we design and develop digital user-friendly digital services that enable millions of people to access the help, advice, and financial support they need. Almost everyone in the UK relies on our digital services at some point in their lives.

Our digital performance analyst community works across DWP to gain insight on how our services are used and how well our systems perform.

The primary focus of this role is to implement and optimise tagging strategies to enhance the visibility of service interactions and user journeys, as well as to understand how data is being captured and utilised across service lines to measure performance.

As a Performance Analyst, in DWP Digital and Transformation Group, you will design, implement and optimise tagging strategies that improve the visibility of service interactions and user journeys. You will work closely with product teams to enabling accurate performance measurement and generate actionable insights, that will improve outcomes for end users.

This campaign is advertising for four vacancies in three areas of Digital and Transformation Group. The first is in Communication, Collaboration and Network Services, who provide the departments core collaboration tooling such as Microsoft Teams, Outlook and the DWP Intranet, and maintain the networks that host them. The second is in the GOV.UK and Signposting team who are responsible for over 12,500 pages on GOV.UK - the single website for all central government services and information. They design content based on how users interact with the site and build products for DWP on GOV.UK. The third is the Performance Analytics Hub, which sets standards and practices for the Performance Analytics community and supports a wide range of teams across Digital and Transformation Group.

Job description

Performance Analysts in DWP Digital support iterative design of services by analysing of a wide range of datasets and collaborating with User Researchers, Business Analysts and Data Scientists to create a holistic understanding of our systems, business and users.

You will be responsible for carrying out analysis and providing insights against the measures you have developed. Encouraging digital teams to always design and build with measurement and the value to the citizen in mind. Nurturing a user needs measurement culture in the teams you work with.

You will need to:

• Conduct analysis by developing and working with performance measurement frameworks, KPIs, goals, user needs and benefits.
• Collaborate closely with digital teams that build services for our citizens. You will develop measures from a variety of data sources that support teams to prove the value they add and ensure they meet the Government’s Digital by Default Service Standard.
• Communicate data stories using effective data visualisation in tooling such as Looker Studio and PowerBI
• Regularly use enterprise level datasets and use query languages ( eg. SQL) to interrogate and analyse them
• Help create a thriving community of performance analysts, by working with the team to create common standards and ways of working

This is a key role, where a variety of stakeholders will depend on you to deliver accurate and actionable insights, to drive the focus and centralise the user in everything that we do.

Person specification

When giving details in your employment history and personal statement you should highlight your experience in line with essential criteria below:

• Performance Measurement - Lead the development of performance measurement frameworks, defining KPIs and translating business goals into clear, measurable outcomes.
• Communicating Analysis and Insight - Select and tailor communication methods to effectively present analysis, delivering clear visualisations and insights to both specialist and non-specialist audiences, and providing actionable recommendations to support decision-making.
• Working together - Foster collaborative working across teams, building strong stakeholder relationships to share knowledge and resources, while promoting a positive, inclusive team culture where colleagues feel valued and respected.
• User centred analysis - Use quantitative and qualitative user data to drive outcomes, delivering stakeholder-focused analysis and recommendations, while collaborating with user researchers and guiding others in understanding user needs and stories.

If you would like to learn more about the role, please contact aisha.gultasab@dwp.gov.uk

Benefits

Alongside your salary of £44,447, Department for Work and Pensions contributes £12,876 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

We also have a broad benefits package built around your work-life balance which includes:

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 25 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
• Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
• An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.

Hybrid Working

This role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work.

If a hybrid working arrangement is suitable for the role and for you, you will normally be required to spend a minimum of 60% of your contracted working hours from your DWP office.

If you have a disability, caring responsibilities, or other circumstances that may affect your ability to meet the minimum office attendance requirement, please discuss this with us using the contact details in this advert.

Salary Information

Pay for this role is from £44,447 to £51,762.

The maximum salary for the grade is £46,547, however a Digital Allowance of up to £5,215 per annum is available for exceptional candidates. Digital Allowance is non-salary, and non-pensionable, and is classed as a temporary allowance. It is reviewed annually where it could be retained, amended, or removed.

Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.

Existing Civil Servants who secure a new role on lateral transfer will maintain their current substantive salary.

Existing Civil Servants who gain promotion will move to the bottom of the grade pay scale or receive a 10% increase applied to their current substantive salary, whichever is greater.

Any temporary allowances that you are currently in receipt of will not form part of the calculation to determine your pay. Any allowances that are in payment will cease when you move into your new role.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

Stage 1: Application

Your application will consist of three parts:

1. A Personal Details application form.

2. Employment history - this should contain your work experience and any skills, qualifications and accomplishments relevant to the jobs you have completed based on the essential criteria.

3. Personal statement - up to 750 words. This statement should be used to provide examples of how you meet the essential criteria listed in the Person specification.

Ensure that all examples provided in your statement are taken directly from your own experience and that you describe the examples in your own words. If you choose to use gen-AI to support your statement, you must follow the guidelines outlined in the Artificial intelligence and recruitment guide.

The sift panel will use the information in your employment history and personal statement to assess your experience, skills and knowledge against the essential criteria.

You will be provided with one combined overall assessment score for both your CV and Personal Statement.

For Hints and Tips on completing your application visit Applying for jobs at DWP Digital.

Important Information

• You will be asked to complete your employment history. Any information that you would customarily share on a CV should therefore be entered onto the application form.
• Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
• If your employment history/personal statement contains any personal details your application will be withdrawn.

Stage 2: Interview

If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the experiences listed in the essential criteria.

You will be asked to do a 10 minute presentation on a specific topic. Further details will be provided to candidates invited to interview.

Interviews will take place from the start of July 2026. Sift and Interview dates to be confirmed.

Further Information:

Find out more about Working for DWP

If high application volumes are received, the benchmark for candidates to proceed to the next stage may be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards.

A reserve list may be held for a period of 6 months from which further appointments can be made.

All successful candidates and those placed on reserve will be posted in merit list order by location.

For these vacancies, we strongly recommend that applicants consult with an immigration specialist or qualified advisor to assess their eligibility for Visa Sponsorship before deciding to apply. Please note that while we consider sponsorship requests in accordance with current DWP guidance and Home Office policy, sponsorship cannot be guaranteed.

Security Clearance Requirement

You must meet the security requirements before you can be appointed. The level of security needed is security check.

You must have resided continuously in the UK for at least 3 of the last 5 years, 2 of which must have been the immediately preceding years from the point of applying for this job.

For further information on National Security Vetting please visit the Demystifying Vetting website.

Reasonable Adjustment

At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.

We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.

If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via DigitalRecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Complete the “Reasonable Adjustments” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

For further information on reasonable adjustments, terms and conditions and how we recruit visit the How we recruit page.

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Aisha Gultasab
• Email : aisha.gultasab@dwp.gov.uk

Recruitment team

• Email : DigitalRecruitment.grs@cabinetoffice.gov.uk

Further information

Appointment to the Civil Service is governed by the Civil Service Commission Recruitment Principles. If you wish to make a complaint, please find further details here: https://careers.dwp.gov.uk/how-we-recruit/.

Attachments

_DWP Terms and Conditions January 2024 Opens in new window (docx, 17kB)Success-Profiles-Candidate-Overview Opens in new window (pdf, 635kB)