Police AI - Content Creator

Job summary

Remote working (anywhere in the UK); regular travel will be required.

This post is open to applicants who can meet the College’s nationality, UK residency and vetting requirements.

Police AI is a nationally significant technology and transformation programme in UK policing. Backed by central government investment and positioned at the heart of the police reform agenda, Police AI is the new National Centre for AI in Policing, helping to shape how policing uses data, technology and artificial intelligence to tackle crime, protect the public and modernise frontline operations.

We bring together operational policing, technical expertise, product delivery, assurance and the responsible use of AI to develop and scale capabilities that improve public safety outcomes. Our work helps forces respond more effectively to demand, strengthen investigations, identify risk and harm earlier, and free up frontline time for the activities that matter most to communities.

This is an opportunity to contribute to a programme with national reach and meaningful public service impact, helping to define how AI is developed, governed and adopted across one of the UK’s most important public services. The work is varied and complex, moves at pace, and has the potential to deliver better tools for policing, better outcomes for the public, and stronger foundations for the responsible use of AI.

PoliceAI is hosted within the College of Policing.

Our mission is: Leadership, Standards, Performance. This guides our work with individuals, forces, and policing partners towards our vision. We exist to support police officers, police staff and volunteers to deliver the best service to the public. Only through high quality leadership, consistent standards and continual performance improvement can everyone in policing reach their full potential. Our mission guides our work with individual, forces and partners towards our vision.

Additional Information:

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

Due to our status as Public Servants, we are not eligible to participate in the Civil Service transfer process. Therefore, while successful candidates can transfer in on their existing terms and conditions, any subsequent transfer out of the College to the Civil Service cannot be guaranteed on existing terms and conditions, and new starter/modernised terms may apply.

The College embraces diversity and promotes equal opportunities. As such, we comply with the Disability Confident Scheme (DCS) and apply the minimum selection criteria at sift stage of the recruitment process.

Job description

We are looking for people who are motivated by public service, interested in responsible innovation, and comfortable working collaboratively across organisational, operational and technical boundaries. Joining Police AI means contributing to a supportive, multidisciplinary team that is helping to shape the future of policing and ensure AI is used in ways that are effective, responsible, operationally useful and worthy of public trust.

At Police AI, you'll help tell the story of one of the most significant investments in modern policing by creating engaging digital content that showcases how artificial intelligence is supporting better outcomes for policing and the public. As our Content Creator (Digital and Social Media), you'll produce high-quality content across a range of digital channels, bringing complex subjects to life through video, animation and creative storytelling that informs, engages and inspires audiences.

We're looking for a creative and technically skilled content creator who is passionate about digital storytelling and understands how to create content that resonates across different platforms. You'll have experience producing and editing high-quality video content, strong creative judgement, and the ability to turn complex information into clear, engaging narratives. You'll thrive in a fast-paced environment, enjoy working collaboratively with a wide range of stakeholders, and be keen to explore emerging technologies, including AI-assisted content creation, to maximise quality, efficiency and impact.

Person specification

Key responsibilities :

• Creating, filming, editing and delivering high-quality digital content across social and digital channels, including video, animation and graphic-led products.

• Developing engaging visual stories that translate complex policing, operational and technology topics into accessible content for different audiences.

• Using AI-enabled tools and emerging technologies to enhance content creation, improve efficiency and drive audience engagement.

• Producing and optimising content for a range of platforms, ensuring it is tailored to audience needs and platform best practice.

• Working closely with communications, policy and operational colleagues to identify content opportunities and deliver integrated communications activity at pace.

To be successful in this role you’ll need;

• Proven experience creating and editing high-quality digital content, particularly video, within a communications, media or social-first environment.

• Strong videography and production skills, including filming, framing, lighting, audio capture and use of professional editing software.

• The ability to translate complex subjects into engaging, audience-focused content across multiple digital platforms.

• Experience of, or a strong aptitude for, using AI-enabled content creation tools and keeping pace with emerging digital trends. Strong organisational and collaborative skills, with experience managing competing priorities and delivering high-quality outputs to tight deadlines.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• Using AI-enabled tools and emerging technologies to enhance content creation, improve efficiency and drive audience engagement - Please use guidelines provided on the advert to answer the technical skill question.

Benefits

Alongside your salary of £36,520, College of Policing contributes £10,579 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

College staff have Public Servant status. As a Public Servant, you are eligible to join the Civil Service Defined Benefit Pension Scheme.

The College is a great place to work. We're passionate about our people and offer a wide range of benefits, including (but not limited to):

• Defined benefit pension scheme with an average employer contribution of 28.97%

• Up to 31.5 days holiday (this is in addition to 8 public holidays and 1 privilege day)

• Continued professional development and structured career paths

• Enhanced maternity, paternity and adoption leave

• Flexi-time (for certain grades)

• Benenden Healthcare

• National Dental Plan

• Discounts for on-line shopping

• Free employee support line

• Interest free season ticket loans

• Rewards and recognition scheme

• Learning and development tailored to your role.

• An environment with flexible working options.

• A culture encouraging inclusion and diversity.

We also have a number of thriving staff networks that provide the opportunity for advice, support and to drive change. A place to get your voice heard, share experiences and challenge our working practices to ensure equality of opportunity for all.

For more information about our benefits and staff networks, visit What we offer as an employer , College of Policing

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

​This post is open to applicants who can meet the College’s nationality, UK residency and vetting requirements.​

Vacancy reference : 7267

Please note : As part of the application process, you will be asked to complete:

• CV
• Personal Statement - 500 word Statement
• Technical Skill Question : Please provide an example of a time when you used AI-enabled tools and/or emerging technologies within a content creation project. Describe the tools used, your approach, and how they improved the quality, efficiency or audience engagement of the final product.

1. Sift - TBC

An initial sift will be based on Personal Statement .

Candidates who are successful at the initial sift stage will progress to a full sift, where the remaining assessment element (CV and Technical Skill) will be reviewed and scored.

Candidates who do not achieve the minimum pass mark at the initial sift stage will not have their other elements assessed and will receive a score only for the element assessed at the initial sift.

2. Interview - TBC

If invited to interview, candidates will be required to submit a showreel of up to 90 seconds in length. This should showcase your ability to plan, film and edit engaging digital content, as well as demonstrate how you have used Generative AI tools to support content creation. The assessment will form part of the overall selection process.

This role is available for 24 months as a fixed term appointment or as a secondment opportunity to:

• colleagues employed directly by the College or the Civil Service. Please note you will be required to obtain the written support of your line manager prior to submitting your application.
• serving police officers substantive in the rank of Inspector , or those officers suitably qualified for temporary promotion in the rank of Sergeant. All applicants must have the support of their Chief Officer which must be of NPCC rank, i.e., CC, ACC or DCC and this must accompany an application.
• serving police staff at the equivalent rank of Inspector who have their chief officer's approval. Chief Officer’s approval must be of NPCC rank, i.e., CC, ACC or DCC. Approval for a secondment must accompany an application.
• Central service conditions may apply.

Those Applying as Secondees:

• Please ensure you return the attached secondment approval form via email to recruitment@college.police.uk.
• For further information on applying for a secondment please visit the “Secondments into the College” page.

Those Applying on fixed Term contracts:

• Whilst this fixed term contract is offered on the understanding that it will only last as long as the stated contract length, there could be a possibility that it could be extended or made permanent should circumstances allow.

Please note :Internal College applicants who are at risk of redundancy or in need of redeployment and pass the recruitment process, will be given priority over other applicants.

How to apply and contact information:

We recruit by merit on the basis of fair and open competition, and as Public Servants we follow the Civil Service Commission's recruitment principles (opens in a new window).

We embrace diversity and promote equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

For further information visit our ‘Work for us’ page.

What it's like working at the College of Policing

If you would like to discuss the role in more detail: please contact Recruitment@college.police.uk

We believe that a diverse workforce brings many benefits to the organisation including diversity of thought and improvements to the way we work internally and with partners and communities. We strive to be fully inclusive but we know there is more to do. We genuinely encourage people from all backgrounds and underrepresented groups to apply for this role.

We want to continually improve our recruitment processes and to remove any barriers to equal opportunities that could disadvantage those from particular backgrounds. In order for us to have the information to do this, we ask you to please complete the diversity section of the online application process. We use a “blind” shortlisting process and we hope that by using this method we will be able to promote greater diversity in our workforce and remove any subconscious decisions based on biases.

The College is committed to support the Greening Government Commitment and reducing our Environmental impact. We have a dynamic Environmental Management Plan in place which encompasses various objectives, including our pledge to reduce business travel. To support our green agenda we have, in phase one, installed Electric Vehicle Charging Points at our sites in Ryton (12 points) and Harperley Hall (4 points). We encourage employees to become an Environment Champion to help with promoting and delivering our Environmental Management Plan. Our One Step Greener approach encourages all College staff to make small changes to create a better future for everyone.

Please note that in order to work for the College of Policing you must have the Right to Work in the UK with indefinite leave to remain. In addition, you will also be required to provide an address history in the UK for the preceding 3 years.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

Please note this Post is NOT regulated by the Civil Service Commission.The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : College of Policing Recruitment Team
• Email : recruitment@college.police.uk

Recruitment team

• Email : recruitment@college.police.uk

Attachments

Secondment approval form (2) Opens in new window (docx, 81kB)Content Creator JD Final (2) Opens in new window (docx, 250kB)