Senior Evaluation Manager

VisitBritain/VisitEngland

Birmingham, UK

Hybrid

Expires: Expiring in less than 2 weeks

Business Intelligence

Flexible

£48,000 - £54,000 per year

Job summary

VisitEngland is continuing to evolve its future strategy and requires a new approach to proving its impact. The focus of the Senior Evaluation Manager is to develop logic models, evaluation frameworks, and Key Performance Indicators in order to clearly define and measure the resultant outcomes and impacts resulting from VisitEngland’s activities. This will involve close engagement with the VisitEngland team and their areas of focus.

The two areas of specific focus are:

Demonstrating growth across the English tourism sector. In particular, the focus is on supporting the Local Visitor Economy Partnership (LVEP) programme and the Destination Delivery Partnerships. An initial evaluation of the LVEP programme has begun, and the role involves evolving this evaluation framework to show how it effects regional growth, as the LVEP programme enters its next phase.
Specific VisitEngland Programmes such as:
- Short Term Lets programme being introduced in 2026, with mandatory registrations for all short term lets by April 2027.
- Product Development programme, working with the LVEP and regional bodies to create bookable tourism products that drive international visitors into regional economies.
- Accessibility programme which looks to reduce the barriers for those with accessibility needs.
- Regenerative Tourism programme which aims to guide businesses in how to be sustainable, but also ensure that tourism can have a positive impact on the community, leaving a place better than it was before.
- Other business support interventions, such as training programmes that help tourism businesses attract more international tourism.

Across all VisitEngland’s areas of focus the role will be to continue to work with the team to understand their strategy and activity in order to build logic models to demonstrate impact. Following this a programme of work is required to assess each area through identifying measures, developing evaluation frameworks and a set of key performance indicators. The role will require you to carry out primary research surveys and interviews, as well as locate other data sources that could be used in the evaluation frameworks. The scope of the work will be managed by the Senior Evaluation Manager and the Head of Impact and Evaluation, under direction from the England Director, the Deputy Director of VisitEngland.

Job description

Please refer to the job description.

Person specification

Please refer to the job description.

Benefits

Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ‘Privilege Days’ each year.
Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
Enhanced Parental and Family Leave Policies.
Group Life Assurance for 3x of annual basic salary (rules apply).
Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
Bicycle Scheme loans.
Eye Care Voucher.
Staff discounts on VisitBritain Shops.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

Create an account on https://visitbritain.current-vacancies.com/Careers/Visitbritain-Vacancies-3472?SiteID=12281 and complete an application with personal statement highlighting your suitability for the role and submit it.

The shortlisted candidates will be invited to attend an interview with the selection panel.

For more information on our interview process, please navigate to - https://www.visitbritain.org/careers

Feedback will only be provided if you attend an interview or assessment.

Security

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

UK nationals
nationals of the Republic of Ireland
nationals of Commonwealth countries who have the right to work in the UK
nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Name : Recruitment Team
Email : recruitment@visitbritain.org

Salary range

£48,000 - £54,000 per year