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Communications and Engagement Manager
Job summary
The Communications and Engagement Manager is a new role for Forestry England’s Central District. The district Marcomms team is small, and a significant opportunity has been identified to enhance and expand communications activity - to help our audiences better understand our work, build our supporter base, and make sure our workforce remains informed, engaged and motivated to do their jobs effectively.Reporting to the District Marketing & Communications Manager, the role will be responsible for delivering internal and external communications strategies and workplan for Central District. This will focus on promoting the work of Forestry England and telling the story of the nation’s forests, highlighting the wide-ranging benefits
they provide for climate, nature, people and the economy. This will involve communicating not just what we do, but why we do it.
Sitting within the Recreation & Public Engagement function, this role will work closely with national communications colleagues, and teams across the district, including Sustainable Land Management, Civil Engineering, Ecology & Heritage, Woodland Creation and Business Support. This will involve meetings both online and in-person, and occasional representation of the district at events and forums.
While there is no line manager responsibility, the role will work closely with the Marketing & Communications Officer (who will provide administrative and implementation support), as well as benefiting from peer support from the Marketing Manager and direction from the Marketing & Communications Manager.
Job description
Key responsibilities & accountabilities
Implement the district communications strategy and workplan to effectively support district priorities and targets.
Develop and deliver engaging and effective proactive communications content for the district to support brand building and supporter development (emotional engagement and connection to cause, donor motivation, increase membership and volunteer numbers) across multiple channels and touchpoints.
Become the district’s lead storyteller – bringing our work to life so that people see beyond forests as places to visit whilst championing our position as industry leaders and building understanding of forestry as a critical, future-facing sector delivering sustainable timber and environmental benefits.
Manage and deliver reactive communications in the district to protect the organisation’s reputation, maximising opportunities as they arise. This includes incident management, communications around district development projects (such as new facilities being installed, or other investment works), visitor behaviour management, stakeholder engagement and support for forestry operations.
Deliver effective internal engagement, including editorial ownership of the district’s weekly staff newsletter, identifying appropriate content for the national intranet and external channels, and supporting the wider programme of internal staff events, meetings and engagement activity.
And any other tasks, reasonably requested by your line manager.
Person specification
Skills, knowledge & experience
Essential professional and technical experience
• Proven experience in a communications role with responsibility delivering activity and outcomes
• Excellent written and verbal communication skills, with experience creating engaging content for different channels and audiences, working to brand guidelines
• Confidence using digital tools such as website content management systems, social media platforms and content creation tools
• A collaborative, team-focused approach, with the ability to build strong working relationships with a range of internal and external stakeholders
• Creative thinking, with experience generating content to meet communications objectives within tight budget constraints
• An eye for detail with the understanding that all communication represents the organisation and our work so needs to be accurate and correct
• A self-starter, able to identify and act on priorities, and work unsupervised
Desirable professional and technical experience
• An understanding of, or strong interest in, forestry, conservation, sustainability or land management issues
• Budget management experience
• Video production expertise
• Experience of internal communications within a large, multi-departmental organisation
Qualifications
Essential
• Undergraduate degree (or equivalent) in communications or a related field is desirable, however we recognise that candidates may be qualified through relevant experience.
Behaviours
We'll assess you against these behaviours during the selection process:
- Seeing the Big Picture
- Working Together
- Managing a Quality Service
- Communicating and Influencing
Benefits
Alongside your salary of £33,854, Forestry Commission contributes £9,807 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an employer contribution of 28.97%
Things you need to know
Artificial intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.Selection process details
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours.How to apply…
You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.
The Behaviours being assessed at interview are –
- Seeing the bigger picture
- Working together
- Managing a quality service
- Communicating and Influencing
Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.
If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.
If you're planning to use AI to support your application, please ensure you've read our guidelines here first.
Read more about our application process and working with us on the Forestry England website.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.Medical
Successful candidates will be expected to have a medical.Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
Please note this Post is NOT regulated by the Civil Service Commission.The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.Contact point for applicants
Job contact :
Recruitment team
Further information
Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact FCE by email: englandhr.services@forestryengland.uk. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.Attachments
Forestry England Job Description - Communications & Engagement Manager (PB5) Opens in new window (pdf, 104kB)Salary range
- £33,854 per year