Campaigns Officer

Job summary

We are MHCLG

Do you have exceptional communication skills?
Are you able to build strong relationships that will enable you to influence and challenge at all levels?
If so, we have an exciting opportunity to manage a key area of strategic communications during a critical period of planning and delivery for the Ministry of Housing, Communities and Local Government (MHCLG) and we'd love to hear from you!

You will join MHCLG’s Communications Directorate and work in a team that delivers key communications for our delivery partner, Homes England, including the flagship National Housing Bank. Working closely with colleagues in Homes England, you will drive forward a crucial, high-profile communications campaign promoting the National Housing Bank (NHB) and associated products within the National Housing Delivery Fund (NHDF), driving awareness, engagement and trust among key audiences.

Job description

• Work on the development, planning, coordination and delivery of communications plans and strategies, from generating ideas and analysing insight through to delivery and evaluation.
• Build strong and trusted relationships with colleagues across the communications team and beyond – acting as a trusted advisor, giving high quality and tailored communications advice across your portfolio.
• Manage day-to-day delivery of campaign activity across digital, media, and stakeholder channels.
• Develop a pipeline of content production and asset creation across all campaign channels, maintaining brand consistency and quality standards.
• Research, draft and manage library of case studies across key product areas, ensuring all target audiences are represented.
• Liaise with Press and Media contacts to support campaign delivery, co-ordinate and maximise coverage opportunities and respond to media requests.
• Implement and manage paid media campaigns, including trafficking, optimisation and budget tracking.
• Work with colleagues, including the Homes England Market Engagement team, to support the planning and delivery of external engagement activities, such as attendance at sector events, webinars, and conferences.
• Act as the primary day-to-day communications contact for long-term investment partners, supporting them to deliver joined up and consistent messaging.
• Support senior members of the NHB delivery team with external communications activity, including presentations, speaking opportunities and thought leadership content.
• Monitor campaign performance, analyse channel specific data, and optimise activity for maximum reach and engagement.
• Oversee budget management and procurement for campaign-related activities including paid media.
• Ensure compliance with government communications standards and accessibility requirements.
• Prepare reports, briefings, and updates for senior stakeholders on campaign progress and outcomes.
• Manage risks and issues proactively, ensuring rapid response to emerging challenges.
• Champion innovation and best practice in campaign delivery, leveraging insights and new tools.

Person specification

• Proven experience in managing large-scale communications or marketing campaigns.
• Strong understanding of strategic communications, audience insight and behaviour change principles.
• Excellent project management skills, with the ability to deliver under pressure and tight deadlines.
• Knowledge of digital and social media channels, content creation, and analytics.
• Ability to build strong relationships with stakeholders and work collaboratively across teams.
• Experience in budget management and working with agencies or suppliers.
• Exceptional written and verbal communication skills.
• Public sector / banking sector / B2B communications desirable.

Benefits

Alongside your salary of £44,004, Ministry of Housing, Communities and Local Government contributes £12,747 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.At MHCLG we offer many benefits that range from tailored career pathways and flexible working to MyLifestyle Staff Benefits Scheme, Childcare Vouchers, and Cycle to Work Schemes. For more information, please click here.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

Application and Selection

The application process will be split into 2 stages, testing the following Success Profiles:

Behaviours , Experience

Please ensure your CV does not contain any personally identifiable information.

Note: We do not consider direct CV applications. All applications must be submitted via the provided application link.

Important: Your CV and Cover Letter must be merged into a single document before uploading.

Stage 1: Sift (CV & Cover Letter)

Experience: Your covering letter should be no more than 500 words, please set out how you meet the essential skills and experience required in the role.

Stage 2: Interview

• Behaviours: Seeing The Big Picture, Communicating and Influencing, Delivering at Pace.

• Experience: Experience questions will be based around the essential skills and criteria as listed in the job description.

Sift and Interview

Sifting is envisaged to take place starting 20/05/2026.

Interviews are currently being held remotely via videocall. This could be subject to change.

How We Recruit

Find out more about our recruitment processes here.

• Applying

• Sifting

• Interview

• Interview Results & Feedback

• Reserve List

• Near Miss

• Civil Service Grades

• We are a DCS, RIS & GPTWV employer

• Reasonable Adjustments

How to Apply

Find out everything you need to know before applying here.

You must review the following information from the MHCLG Career's Site before submitting your application. This step is essential to ensure your eligibility for the role and that your application is completed correctly.

• Security Clearance Requirements

• Civil Service Nationality Requirements

• Right to Work

• Civil Service Code and Recruitment Principles

• CV Declaration

• Sponsorships

• Salary and Grade

• Existing Civil Servants

• Conflict of Interest

• Location and Flexible Working

• Fixed Term Contracts

• Internal Fraud Database

• Appeals and Complaints

Security Clearance Requirements

National Office: + SC

London Office: + SC

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Michael Greenland
• Email : Michael.Greenland@communities.gov.uk

Recruitment team

• Email : recruitment@communities.gov.uk

Further information

If you are unsure about any part of the process or require additional information about the post to enable you to progress your application, you should speak to the Resourcing team - recruitment@communities.gov.uk. Candidates can appeal at any stage of the recruitment process if they believe there has been:

a procedural irregularity

an infringement of the Civil Service equal opportunities policy

exceptional circumstances which were not notified to the interview panel which might have affected performance on the day.

It is important to note that these are appeals about the process not the decision. In the first instance, an appeal should be directed to the MHCLG Resourcing Hub at recruitment@communities.gov.uk.

If the MHCLG Resourcing Hub is unable to satisfactorily resolve your complaint, you may contact put your complaint in writing to the Civil Service Commission, Room G8,1 Horse Guards Road, London, SW1A 2HQ or by email to: info@csc.gov.uk