Communications and Marketing Officer

Job summary

The Communications and Marketing Officer is an important role for Forestry England’s Yorkshire District.Working as part of a team, you will help bring our work to life, promoting and enhancing the district’s image, increasing its visibility, and encouraging people to visit the nation’s forests. You will be a custodian of the district’s visual and written content and a proud champion of the diverse range of work that happens in our district.

Reporting to the Communications and Marketing Manager, this role will support the delivery of the Communications and Marketing strategy for Yorkshire District. You will promote the work of Forestry England by telling the story of the nation’s forests and the benefits they provide for climate, nature, people and the economy.

In this role you will create engaging and dynamic content to support and promote our activities district-wide. This will include those that directly deliver Forestry England’s national strategy (e.g. recreation, ecology, forestry, heritage), and those that are critical to enabling this (e.g. civil engineering, fundraising and projects,
estate management). They will promote Yorkshire Forest District as a leading provider of outdoor recreation activities, supporting teams to achieve their business plan objectives.

The Communications and Marketing Officer will support the coordination and management of internal communications in Yorkshire, ensuring that Forestry England’s national strategy, messages and values are communicated effectively to staff across the district. You will support the development of a communications mapping project, constantly improving and developing to fit the needs of a diverse team and range of external stakeholders.

Job description

Key responsibilities & accountabilities

Accountability

• Support the Communications and Marketing Manager to implement a District Communications and Marketing strategy that effectively communicates Forestry England's mission, vision, and values to potential visitors to the nation’s forests and Forestry England’s stakeholders.
• Develop and deliver engaging and effective content, maintaining Forestry England’s brand and corporate guidelines through both written and visual mediums.
• Develop and enhance Yorkshire Forestry District’s online presence across multiple channels, ensuring content is up to date, engaging, and user-friendly.
• Support the development of brand awareness within Yorkshire and nationally by maintaining brand standards at Forestry England sites across Yorkshire, including signage, interpretation and on-site marketing.
• Work closely with the Communications and Marketing Manager to support the delivery of the district strategy and Forestry England national strategies.

Responsibilities

• Manage and develop the district’s photography and videography bank to ensure we are relevant and portray the forests and woodlands in the best possible manner.
• Provide press office support to achieve high impact coverage across a wide range of media channels to support business priorities.
• Support the delivery of the overarching plan to improve internal communications and collaboration in the district and encourage engagement of staff through quarterly newsletters and our district intranet.
• Work with the Marketing and Communications Manager to schedule and coordinate content across all digital channels, increasing levels of support and engagement, driving visitors to our sites and increasing revenue.
• Maintain a strong presence on web and digital marketing channels to drive visits to the nation’s forests in Yorkshire.
• Monitor and evaluate our social media activity to ensure we are delivering on our plans and responding to issues effectively.
• Work closely with colleagues in the national team to keep abreast of digital and social media trends to ensure that our activity complies with best practice and regulations.

Any other tasks, reasonably requested by your line manager or Head of Recreation and Visitor Experience.

Person specification

Skills, knowledge & experience

• Essential professional and technical experience
• Experience of working in a marketing and/or communications role.
• Working experience of use of mainstream social media platforms such as Facebook, Instagram, TikTok and analytical tools.
• Excellent written and verbal communication skills, with the ability to create engaging content that resonates with a diverse range of target audiences.
• Experience managing websites and digital marketing channels.
• A track record of effectively managing and prioritising complex workloads, including projects.
• A creative thinker with the ability to generate new ideas and concepts.
• A collaborative and team-focused approach, with the ability to build strong working relationships with internal and external stakeholders.

Desirable

• Experience in the leisure, tourism or environmental sector.
• Experience using design software such as InDesign, Photoshop or Illustrator.
• Experience using social scheduling platforms such as Meta Business Suite, Hootsuite or similar.
• Experience of running targeted digital campaigns with an understanding of ROI and PPC.
• An understanding of forestry and conservation issues and/or a passion for them.

Qualifications

Essential

• None

Desirable

• Undergraduate degree or equivalent in communications, marketing or a similar subject.

Benefits

Alongside your salary of £30,105, Forestry Commission contributes £8,721 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

How to apply…

You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.

You will be assessed on experience and behaviour-based questions during your interview.

The Behaviours being assessed at interview are –

• Communicating and influencing
• Working together
• Managing a quality service
• Delivering at pace

Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.

If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.

If you're planning to use AI to support your application, please ensure you've read our guidelines here first.

Read more about our application process and working with us on the Forestry England website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Medical

Successful candidates will be expected to have a medical.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

Please note this Post is NOT regulated by the Civil Service Commission.The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : fcrecruitmentteam@forestryengland.uk
• Email : fcrecruitmentteam@forestryengland.uk

Recruitment team

• Email : fcerecruitment.grs@forestryengland.uk

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact FCE by email: englandhr.services@forestryengland.uk. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.

Attachments

Forestry England Job Description - Communications and Marketing Officer Opens in new window (pdf, 194kB)