Content Creator

Job summary

Do you have experience taking a social-first approach to video content planning and production?

Would you be comfortable sourcing real-life stories, case studies, and examples that illustrate the positive impact of government initiatives?

Would you be comfortable supporting the management of social video production, from storyboarding and scripting through to filming, editing, and final delivery?

If so, we would love to hear from you!

This is a great opportunity to grow professionally in a high-impact department that influences daily life across the country.

The Department for Transport (DfT) is a high-profile department at the heart of UK government. We work with agencies and partners to support the transport network that helps businesses and gets people and goods travelling around the country. We plan and invest to make journeys better.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays and a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DfTc.

Job description

DfT is looking for a creative, social-first content creator to join our Digital Communications team. You’ll play a key role in developing compelling video and photography to support our social media strategy and bring government communications to life through social first content.

You’ll lead end-to-end content production for campaigns and announcements - crafting engaging digital stories, developing innovative formats, and growing our reach across platforms including Meta, X, and YouTube.

Reporting to the Senior Creative Content Producer, you’ll work closely with Ministers, stakeholders, and other creatives to deliver impactful content that explains transport policy and connects with the public. You'll also contribute to shaping content strategy and exploring new ways to tell our stories.

We're looking for someone with a proven track record in creating standout digital content, strong organisational skills, and the confidence to direct and produce senior stakeholders. You should be equally comfortable shooting with professional equipment or editing on a mobile device—adapting to fast-paced situations with a flexible, solution-focused mindset. An individual who is naturally interest in social trends and what audiences want to consume on social.

Your responsibilities will include, but aren’t limited to:

• Ideate, develop and produce innovative, social-first content optimised for individual social channels, including high-profile announcements, long-term campaigns, case studies, interviews with the public, and working with influencers and content creators.
• Collaborate with other video producers, designers, strategists to ensure visual consistency across all the department’s digital content and stories align with government messaging.
• Supporting in the management of the full production workflow, from storyboarding and scripting to filming, editing and final delivery.
• Assisting in the development of platform-optimised content, leveraging trending formats and styles to maximise reach and engagement.
• Keeping informed on digital and social media trends to incorporate relevant techniques that boost engagement, ensuring they’re accessible for diverse audiences.
• Use insight gained to assess the effectiveness of content used on social/digital media channels and to recognise patterns and trends, drawing key conclusions to help improve the impact of our digital communication.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

Person specification

Required experience:

• Social-first approach to video content planning and production, including an expert understanding of best-in-class creative content on social platforms.
• Experience in video and photography production and editing using the Adobe Creative Cloud. Particularly Premiere Pro, After Effects and Lightroom.
• Proven experience in producing digital content in studio and on location at pace across social media platforms.
• Strong organisational skills, with experience managing multiple content projects from concept to completion.
• Ability to work to tight deadlines and coordinate effectively across multiple teams and stakeholders.
• Ability to pitch innovative new content formats and ideas.

You will demonstrate strong resilience, thriving under pressure and maintaining high-quality work in a fast-paced, dynamic environment. You will be a confident and proactive individual, capable of making decisions independently while taking initiative.

Excellent communication skills are essential, with the ability to clearly and effectively engage with diverse audiences. Collaboration is key to this role, requiring the ability to build and maintain positive working relationships with a wide range of stakeholders, including senior leaders and external partners. Adaptability and a solution-focused mindset will enable you to respond flexibly to changing priorities and challenges.

Working hours, office attendance and travel requirements

Full time roles consist of 37 hours per week.

This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of 60% of your working time a month will be spent at either your principal workplace (one of the locations cited in the advert) or, when required for business reasons, visiting stakeholders and colleagues, or carrying out detached duty in another DfT or agency workplace. The chosen principal workplace will be the designated place of work and any remote or home working arrangement does not constitute a change to the designated place of work or contractual terms and conditions. There may be occasions where you are required to attend above the minimum expectation.

Frequent UK travel, with possible overnight stays, is required to support production on ministerial visits and events, so adaptability is essential.

If you have a question about hybrid working, flexible working, travelling for work, or require a reasonable adjustment, please contact the Vacancy Holder during the recruitment process to avoid possible disappointment later in the process should your working arrangements not be compatible with the requirements of the role (see below for contact details).

Visa Sponsorship

DfTc does not offer Visa Sponsorship for this role.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• GCS Framework: Implementation (Level: AIOs/IOs - Core Comms/Digital)
• GCS Framework: Impact (Level: AIOs/IOs - Core Comms/Digital)
• GCS Framework: Ideas (Level: AIOs/IOs - Core Comms/Digital)

Benefits

Alongside your salary of £39,533, Department for Transport contributes £11,452 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
• 8 Bank Holidays plus an additional Privilege Day to mark the King’s birthday.
• Access to the staff discount portal.
• Excellent career development opportunities and the potential to undertake professional qualifications relevant to your role paid for by the department, such as CIPD, Prince2, apprenticeships, etc.
• Joining a diverse and inclusive workforce with a range of staff communities to support all our colleagues.
• 24-hour Employee Assistance Programme providing free confidential help and advice for staff.
• Flexible working options where we encourage a great work-life balance.

Find out more about the benefits of working at DfT and its agencies.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

Our selection process ensures a comprehensive assessment of each applicant's skills, and potential fit within our organisation.

The selection process for this role will be:

Stage 1: Sift of CV and personal statement and video showreel

Stage 2: Interview

You must be successful at each stage to progress to the next stage.

Stage 1: Sift

At sift, you will be assessed against the following Success Profile elements:

• Experience – you will be asked to provide a CV (unlimited wordcount) and personal statement (1000 word count). Please provide evidence of your Experience of the following:

We also want you to send a video showreel to demonstrate your experience of using:

• Premier Pro and After Effects
• Adobe Create Cloud

Please provide a web link to your showreel (for example, on YouTube, Vimeo or Google Drive) in your personal statement.

Your showreel:

• does not need to be about transport
• should include examples of your work that demonstrate your creativity and technical experience
• should be no more than 1 minute long

DfT run ‘name blind’ recruitment, where those assessing your application will not see your personal details. So please donot include in the showreel:

• your name or personal details
• any usernames associated with where the video is hosted

This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

Should a large number of applications be received, an initial sift may be conducted using the lead Success Profile element, Experience (video showreel). Candidates who pass the initial sift may be progressed to a full sift or progressed straight to interview.

The sift will take place from Thursday 12th February 2026.

Stage 2: Interview

At interview stage, you will be assessed against the following Success Profile elements:

• Behaviours – Communicating and Influencing, Delivering at Pace
• Technical – GCS Framework - Implementation, Impact, Ideas (Level - AIOs/IOs)
• Experience

The interviews will take place from Monday 2nd March 2026.

This interview will be conducted in person at our London office (GMH, 33 Horseferry Road, London, SW1P 4DR). Further details will be provided to you should you be selected for interview.

You can find out more about our hiring process, how to apply, and application and interview guidance on our careers site.

Please note that we will try to meet the dates set out in the advert. There may be occasions when these dates will change.

Further information on the selection process

We will also hold a12-month reserve list for this role, which may lead to potential opportunities beyond the role you applied for. You can read more about our reserve lists here.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit theHow We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

For further information on National Security Vetting please visit the Demystifying Vetting website.

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

All External applicants and current employees of accredited non-departmental public bodies (NDPBs) will be required to undergo a Social Media Check. A Social Media Check is a review of your publicly available online activity, typically across platforms like LinkedIn, Facebook, X (formerly Twitter), Instagram, and others. The purpose is to identify any public posts or content that could raise concerns for employers, such as:

Hate speech or discriminatory behaviour

Threats or acts of violence

Illegal activity or substance misuse

Sexually explicit material

Extremist views or affiliations

Importantly, this check does not involve hacking into your accounts or accessing private messages. It only considers content you have chosen to make public.

Employers use this kind of screening to help ensure their workplace remains safe, inclusive, and aligned with company values. It’s not about judging your personality or lifestyle—it’s about checking for potential red flags that might affect the role or company culture.

If you have questions or concerns about the social media check, we would be happy to explain in more detail what’s being looked at and how your data is handled securely and fairly.

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Jon Stacey
• Email : jon.stacey@dft.gov.uk

Recruitment team

• Email : dftrecruitment.grs@cabinetoffice.gov.uk

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: dftrecruitment.grs@cabinetoffice.gov.uk
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website Here

Attachments

Role Profile Opens in new window (docx, 49kB)