Copywriter

Job summary

We are looking for a passionate, engaging and inquisitive person to tell the story of the work that Forestry England does every day.

You're more than a wordsmith; you're a storyteller with purpose. You can take complex forestry science, conservation principles, or biodiversity data and transform them into content that captivates and inspires. You instinctively know how to find the narrative hook in everything from ancient woodland management to community forest projects.

You will be responsible for producing high-quality, accessible content for a generalist audience, to support our mission to connect more people to the nation’s forests.

As a creative and engaging content writer you will be equally happy working with other content creators to ensure the copy is consistent and engaging across all communications channels.

You’ll help raise the profile of our often-unsung areas of the business, partnering with colleagues across the organisation to source, develop and publish accurate, timely content.

Job description

• Have excellent copywriting and storytelling skills.
• Write clear and compelling content in a variety of forms targeted to different audiences and channels.
• Produce high-quality content for our website that’s helpful to our customers and optimised to support search engine rankings and generative engine results.
• Proofread and edit written content, ensuring consistent high levels of quality, style and tone.
• Collaborate with the wider team to ensure that all copy is consistent and aligned with brand guidelines and tone.
• Be able to quickly develop an understanding of Forestry England’s tone of voice.
• Translate complex or disparate information into engaging language that is easily accessible for a wide range of people.
• Work well on their own initiative, whilst being able to work effectively as part of a team and assisting in administration tasks.
• Have strong workload management skills, be agile and able to work quickly while delivering superb content.
• Have a positive and enthusiastic attitude.

And any other tasks, reasonably requested by your line manager.

Person specification

Essential professional and technical experience

• Professional and technical expertise.
• Proven copywriting skills.
• Competent IT user with experience MS Office, developing website content and using social platforms.
• A strong understanding of SEO best practices, excellent verbal and written communication skills, and a proven track record of creating engaging content.

Desirable professional and technical experience

• An understanding or working knowledge of using generative AI tools to support creating content.

Qualifications

Professional qualification and/or relevant experience in PR, communications or marketing.

Benefits

Alongside your salary of £33,854, Forestry Commission contributes £9,807 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.

You will be assessed on experience, a technical skill and strength based questions during your interview.

The Behaviours being assessed at interview are –

• Seeing the big picture

  Actively seek out and share experience to develop understanding and knowledge of your work and of team’s business area.

• Leading and communicating

  Communicate in a succinct, engaging manner and challenge when needed.

  Communicate using appropriate styles, methods and timing, including digital channels, to maximise understanding and impact.

• Collaborating and partnering

  Establish relationships with a range of stakeholders to support delivery of business outcomes.

• Delivering at pace

  Take responsibility for delivering expected outcomes on time and to standard, giving credit to teams and individuals as appropriate.

  Plan ahead but reassess workloads and priorities if situations change or people are facing conflicting demands.

Feedback will only be provided if you attend an interview or assessment.

Security

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : fcrecruitmentteam@forestryengland.uk
• Email : fcrecruitmentteam@forestryengland.uk

Recruitment team

• Email : fcrecruitmentteam@forestryengland.uk

Attachments

Forestry England Job Description - Copywriter Opens in new window (pdf, 130kB)