Creative and Channels Manager (Ref: 16932)

Job summary

This position is based nationally.

Job description

Overview

Are you a creative storyteller who can bring complex messages to life through compelling written and visual content? Do you enjoy combining creativity with technical skill to produce high-quality digital content to reach diverse audiences?

At the Office of the Public Guardian (OPG) we are looking for an ambitious content specialist to join our communications team as Creative and Channels Manager.

You will create content that guides customers through the LPA application process and shape campaigns that both educate the public and encourage them to plan for their future.

As our content production specialist, you'll work closely with our Digital Engagement Manager (who leads on channel strategy and social media management) to deliver accessible, on-brand content that supports our strategic objectives. You will lead on content creation across a wide range of formats, including website copy, blogs, graphics, animations and video, as well as supporting internal and external communications projects.

This is a varied and hands-on role, suited to someone who enjoys working across disciplines, managing multiple projects, and taking ideas from concept through to delivery. You will be a confident copywriter and designer, comfortable switching between formats and channels, and passionate about creating clear, jargon-busting comms that genuinely support and empower our customers and colleagues.

In return, you will have the opportunity to develop your skills in a supportive, forward-thinking environment, enjoy flexible working, and become part of an ambitious, proactive, and award-winning team.

How you'll succeed

You'll work as part of the Creative and Channels team, acting as the primary content creator for campaigns and projects, ensuring all materials are on-brand, accessible, and optimised for their intended channels.

You will report to the Senior Creative and Channels Manager.

You will:

• Act as the primary content creator for campaigns and projects, producing high-quality written, visual, and some video materials that are on-brand, accessible, and optimised for digital channels.

• Write clear, compelling copy for different platforms, adapting tone and style for different audiences.

• Champion OPG’s brand, ensuring consistency and quality across all content and channels.

• Work with our internal communications colleagues on projects and messages within OPG and MOJ.

• Use social media metrics and performance data to inform content decisions, optimise engagement, and report on effectiveness and impact.

• Work in partnership with the Digital Engagement Manager, to improve our digital channels and content strategy.

• Provide flexible support across the communications team and OPG, undertaking additional tasks as needed to help deliver on strategic objectives.

• Manage multiple projects simultaneously, ensuring deadlines and budgets are met while maintaining high creative standards.

About you

Essential Criteria

• Content Creation: Able to write clear, accurate copy for different platforms, with strong attention to detail and willingness to adapt based on feedback. A good awareness of basic SEO principles is also essential

• Design: Experience creating original graphics, adapting existing templates, and applying design principles.

• Digital & Accessibility: Confident in preparing and publishing online content with a practical understanding of web formatting, content structure, and how these support both user experience and SEO.

• Data & Insight: Able to use analytics to inform decisions and optimise content, taking an audience-first approach.

• Working independently: Comfortable managing multiple projects with competing deadlines, flagging issues early, and delivering work without close supervision

• Continuous Learning: Committed to keeping skills up to date, with an interest in trends, tools and best practice in digital content and communications. Desirable Criteria

Desirable but not essential

• Design: Working knowledge of Adobe Illustrator.
• Website: Experience using Wordpress and CMS development skills.
• Video: Proficient in Adobe Premier Pro with experience in filming, editing and basic photography

Assessment

We will be using Success Profiles to assess your communication and delivery abilities.

As part of the application process, you will be asked to complete a CV and personal statement that provides examples of Civil Service behaviours and competencies based on the Government Communication Professional Competency Framework.

At the interview, you will be asked to give a presentation that you have prepared in advance.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace

Technical skills

We'll assess you against these GCS technical skills during the selection process:

• Ideas – Digital
• Insight - Digital

Interview

Should you reach the interview stage, you will be asked to give a short 5-minute presentation in the interview on a specified topic that will be sent to you in advance.

In interview, you will also be asked additional questions across the aforementioned Civil Service behaviours and competences based on the Government Communication Professional Competency Framework and be required to provide relevant examples.

About our organisation

The Ministry of Justice is one of the largest government organisations with more than 65,000 staff in offices, courts, and prisons across the country.

The department is delivering ambitious plans to make sure prisons are safe, secure, and provide genuine rehabilitation, to provide a modern courts and justice system, and to support our world-leading legal sector.

Within the MoJ, this role supports the delivery of campaigns and communication activity for the Office of the Public Guardian, an executive agency of MoJ.

OPG's role is to support people who may lack the mental capacity to make certain decisions for themselves, such as about their health and wellbeing or financial affairs. It enables people to plan ahead so that someone they trust can support them, or make certain decisions for them, if they lose capacity in the future. OPG also supervises people appointed by the court to help manage someone's affairs where they've lost mental capacity. This could be due to age-related conditions such as dementia, mental illness, ill health, or an accident.

Across MoJ we are guided by our shared values – purpose, humanity, openness, and togetherness. We believe in our purpose, providing justice for our society; we care about each other and those we work with, we show them humanity; we are open to learning and innovating, both in ourselves and the things we do; and we want to work together, collaborating with colleagues throughout MoJ and far beyond.

Working patterns and locations

We provide a truly flexible culture including working from home, job-sharing, and part-time work to support our people in being the best they can be.

OPG has offices in both Birmingham and Nottingham, but also the opportunity to work from one of the Ministry of Justice collaboration hubs based in locations across the country. Wherever you are based, all staff are expected to attend their office at least 40% of their working week. Regular travel to Birmingham and Nottingham at least once a month is also required for team meetings and other business needs.

In this role you will become part of the Government Communication Service (GCS), the professional body for government communicators - https://gcs.civilservice.gov.uk/

Please note – we will routinely recruit individuals at the bottom of our salary scale for all our communications roles.

Benefits

Flexible working hours: The Ministry of Justice offers a flexible working system in many offices.

Annual Leave: Generous allowances for paid holiday starting at 25 days per year, rising as your service increases. There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.

Pension: The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.

Training: The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.

Support: A range of 'Family Friendly' policies such as opportunities to work reduced hours or job share. Access to flexible benefits such as salary sacrifice arrangements for childcare vouchers, and voluntary benefits such as retail vouchers and discounts on a range of goods and services. Paid paternity, adoption, and maternity leave. Free annual sight tests for employees who use computer screens.

Networks: The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual, and transgender employees.

Person specification

Please refer to Job Description

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• Ideas – Digital
• Insight - Digital

Benefits

Alongside your salary of £35,335, Office of the Public Guardian contributes £10,236 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Access to learning and development
• A working environment that supports a range of flexible working options to enhance your work life balance
• A working culture which encourages inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%
• Annual Leave
• Public Holidays
• Season Ticket Advance

For more information about the recruitment process, benefits and allowances and answers to general queries, please click the below link which will direct you to our Candidate Information Page.

Link: https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : SSCL Recruitment Enquiries Team
• Email : moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk
• Telephone : 0345 241 5359

Recruitment team

• Email : moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk

Further information

Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles. If you feel a department has breached the requirement of the Recruitment Principles and would like to raise this, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance. If the role has been advertised externally (outside of the Civil Service) and you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: http://civilservicecommission.independent.gov.uk/civil-service-recruitm…

https://jobs.justice.gov.uk/careers/JobDetail/16932?entityId=16932