Creative Content Producer

Job summary

The Department for Transport (DfT) has an exciting opportunity for a talented videographer and editor to join our Digital Communications team.

The successful candidate will take a creative, social-first approach to storytelling, developing high-quality video and photo content to deliver content across the departments portfolio. The candidate will need to be an expert in creating content for Meta, X and YouTube and in general have a solid understanding across all social channels.

The videographer and editor will lead on end-to-end video and photo production for all Junior Minister visits. This role combines content creation expertise with project management and strategic thinking to develop engaging digital stories, create innovative new formats and build our reach across platforms. It also requires excellent people management skills and relationship building.

Working hand-in-hand with Ministers, stakeholders and other creative and strategic specialists, you’ll produce high-quality digital content, champion visual storytelling and continually push the envelope with new social formats and trends.

Reporting to the Video Content lead but sitting within the strategy unit alongside private office, this position offers significant scope for professional growth and development in a department that truly touches on every part of the United Kingdom. You’ll apply your proven track record in content production to help reach new audiences, implement innovative content approaches and communicate transport priorities and policies to the public from, highlighting and championing the work of our ministerial team.

This fast-paced role requires high-end video and photography skills and an expert understanding of how to create content that cuts through on social. The successful candidate will be equally at home swapping out a DSLR camera to pick up a phone and put together a quick mobile edit. You will need to be comfortable directing and producing Senior Stakeholders, as well as possessing strong organisational skills and have the capacity to deliver high-quality content under tight deadlines while maintaining a flexible, solution-focused approach. In this fast-paced, dynamic environment where no two days are the same, frequent travel will be required to support production on departmental visits, which helps to explain how transport policy affects people's daily lives.

Find out more about what it's like working at DfTc.

Job description

Key responsibilities of the role include:

• Ideate, develop and produce innovative, high-quality social content optimised for departmental channels including high-profile announcements, long-term campaigns, case studies, interviews with the public, and working with influencers and content creators.

• Collaborate with other video producers, designers, strategists, video, design and social leads to ensure visual consistency across all the department’s digital content.

• Lead production of creative content for major Junior Minister announcements and campaign moments.

• Draw on knowledge of emerging trends in digital and social media and apply this knowledge to projects to continuously improve upon original content and the visual design style of our content.

• Use insight gained to assess the effectiveness of content used on social/digital media channels and to recognise patterns and trends, drawing key conclusions to help improve the impact of our digital communication.

• Build effective relationships with Ministers, colleagues, and stakeholders to optimise digital engagement.

• Champion video and photography production, sharing expertise to build capability across communication teams and the wider Department.

• Planning and shooting content on location, with regular travel as required by the role.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

After the sift stage, there will be the opportunity for candidates to have an informal conversation with Ministers to discuss the role.

Person specification

You will demonstrate strong resilience, thriving under pressure and maintaining high-quality work in a fast-paced, dynamic environment. You will be a confident and proactive individual, capable of making decisions independently while taking initiative.

Excellent communication skills are essential, with the ability to clearly and effectively engage with diverse audiences. Collaboration is key to this role, requiring the ability to build and maintain positive working relationships with a wide range of stakeholders, including senior leaders and external partners. Adaptability and a solution-focused mindset will enable you to respond flexibly to changing priorities and challenges.

Required experience:

To be successful in this role you will need to have the following experience:

1. Social-first approach to video content planning and production, including an expert understanding of best-in-class creative content on social platforms.
   
   
2. Expertise in a wide range of filming equipment, including DSLR cameras, microphones, lighting equipment and green screen filming.
3. Proficiency across the Adobe Creative Cloud, particularly Premiere Pro and After Effects
4. Ability to create content in studio and on location and meet deadlines in a fast-paced environment
5. Ability to pitch innovative new content formats and ideas
6. Experience working collaboratively with other videographers, creatives and strategic professionals

Additional Information

Working hours, office attendance and travel requirements

Full time roles consist of 37 hours per week.

This role is suitable for hybrid working, which is a non-contractual arrangement where a combination of workplace and home-based working can be accommodated subject to business requirements.

The expectation at present is a minimum of 60% of your working time a month will be spent at either your principal workplace (one of the locations cited in the advert) or, when required for business reasons, visiting stakeholders and colleagues, or carrying out detached duty in another DfT or agency workplace. The chosen principal workplace will be the designated place of work and any remote or home working arrangement does not constitute a change to the designated place of work or contractual terms and conditions. There may be occasions where you are required to attend above the minimum expectation.

For more information on how this works for this role, please contact the Vacancy Holder (see below for contact details).

Visa Sponsorship

DfTc does not offer Visa Sponsorship for this role

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Managing a Quality Service

Technical skills

We'll assess you against these technical skills during the selection process:

• GCS Framework - Implementation (Level: SIO - Core Comms/Digital)
• GCS Framework - Impact (Level: SIO - Core Comms/Digital)
• GCS Framework - Ideas (Level: SIO - Core Comms/Digital)

Benefits

Alongside your salary of £48,581, Department for Transport contributes £14,073 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave).
• 8 Bank Holidays plus an additional Privilege Day to mark the King’s birthday.
• Access to the staff discount portal.
• Excellent career development opportunities and the potential to undertake professional qualifications relevant to your role paid for by the department, such as CIPD, Prince2, apprenticeships, etc.
• Joining a diverse and inclusive workforce with a range of staff communities to support all our colleagues.
• 24-hour Employee Assistance Programme providing free confidential help and advice for staff.
• Flexible working options where we encourage a great work-life balance.

Find out more about the benefits of working at DfT and its agencies (opens in a new window).

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

How to apply:

Our selection process ensures a comprehensive assessment of each applicant's qualifications, skills, and potential fit within our organisation.

The selection process for this role will be:

Stage 1: Sift of CV and personal statement, and video showreel

Stage 2: Interview

At sift, you will be assessed against the following Success Profile elements:

• Experience – you will be asked to provide a CV (unlimited wordcount) and personal statement (1000-word count). Please provide evidence of your Experience of the following:
  • Proficiency across the Adobe Creative Cloud, particularly Premiere Pro and After Effects
  • Social-first approach to video content planning and production, including an expert understanding of best-in-class creative content on social platforms
  • Expertise in a wide range of filming equipment, including DSLR cameras, microphones, lighting equipment and green screen filming
  • Ability to pitch innovative new content formats and ideas

We also want you to send a video showreel to demonstrate your experience of using:

• Premier Pro and After Effects
• Adobe Create Cloud

Please provide a web link to your showreel (for example, on YouTube, Vimeo or Google Drive) in your personal statement.

Your showreel:

• does not need to be about transport
• should include examples of your work that demonstrate your creativity and technical experience
• should be no more than 1 minute long

DfT run ‘name blind’ recruitment, where those assessing your application will not see your personal details. So please donot include in the showreel:

• your name or personal details
• any usernames associated with where the video is hosted

This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

Should a large number of applications be received, an initial sift may be conducted using the lead Success Profile element, Experience - video showreel. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to interview.

The sift will take place week commencing 02/02/2026

Stage 2: Interview

At interview stage, you will be assessed against the following Success Profile elements:

• Behaviours – Communicating and Influencing, Delivering at Pace, Managing a Quality Service

• Technical – GCS Framework: GCS Framework - Implementation (Level: SIO - Core Comms/Digital), GCS Framework - Impact (Level: SIO - Core Comms/Digital), GCS Framework - Ideas (Level: SIO - Core Comms/Digital)
• Experience

The interviews will take place week commencing 09/02/2026

This interview will be conducted in person at our London office (GMH, 33 Horseferry Road
London, SW1P 4DR). Further details will be provided to you should you be selected for interview.

You can find out more about our hiring process, how to apply, and application and interview guidance on our careers site (opens in a new window).

Please note that we will try to meet the dates set out in the advert. There may be occasions when these dates will change.

Further information on the selection process

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

We will also hold a12-month reserve list for this role, which may lead to potential opportunities beyond the role you applied for. You can read more about our reserve lists here.

Feedback will only be provided if you attend an interview or assessment.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit theHow We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

All External applicants and current employees of accredited non-departmental public bodies (NDPBs) will be required to undergo a Social Media Check. A Social Media Check is a review of your publicly available online activity, typically across platforms like LinkedIn, Facebook, X (formerly Twitter), Instagram, and others. The purpose is to identify any public posts or content that could raise concerns for employers, such as:

Hate speech or discriminatory behaviour

Threats or acts of violence

Illegal activity or substance misuse

Sexually explicit material

Extremist views or affiliations

Importantly, this check does not involve hacking into your accounts or accessing private messages. It only considers content you have chosen to make public.

Employers use this kind of screening to help ensure their workplace remains safe, inclusive, and aligned with company values. It’s not about judging your personality or lifestyle—it’s about checking for potential red flags that might affect the role or company culture.

If you have questions or concerns about the social media check, we would be happy to explain in more detail what’s being looked at and how your data is handled securely and fairly.

Vetting

For further information on National Security Vetting please visit the Demystifying Vetting website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Kate Evans and Sophia Cawthorn
• Email : Evans-Cawthorn@dft.gov.uk

Recruitment team

• Email : dftrecruitment.grs@cabinetoffice.gov.uk

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: dftrecruitment.grs@cabinetoffice.gov.uk
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website Here

Attachments

SIO Videographer - Creative Content Producer Role Profile Opens in new window (pdf, 177kB)