Deputy Director, Prime Minister Media Strategy

Job summary

The Prime Minister’s Office enables the Prime Minster to deliver the Government’s overall priorities and to communicate the Government’s policies to Parliament, the public and international audiences. From the Policy Unit, Communications Team, Switchboard and Custodians, to the Events & Visits team and the Private Office support; the diverse Downing Street team draws on varied expertise from across the Civil Service and beyond. The teams come together to deliver excellent service to the Prime Minister while also making No10 a great place to work.

This is one of the most exciting and challenging jobs in government communications, providing a unique and new opportunity to work at the heart of the Prime Minister’s office.

The successful candidate will need to be creative, have a clear vision for No10 and Prime Ministerial communications, and work with a high-performing No10 multi-disciplinary Communications Team.

The post-holder will lead a digital-first approach to proactive news creation from the centre of Government and drive the implementation of a creative strategy and marketing on behalf of No10.

This post will appeal to an experienced and confident communications operator with experience in digital marketing or consumer comms. They will also enjoy playing a key leadership role in a high-performing team; and want to play an active leadership role in the wider Prime Minister’s Office. They will also have experience of driving digital-first integration of multi-disciplinary media teams, such as newsrooms, government communications or agencies.

Working at No10 involves regularly delivering under pressure and to challenging deadlines. The role will also include routine out of hours work.

Job description

Key responsibilities include:

• Lead a digital-first news creation function for all Prime Minister-led media within the No10 communications team operation. Drive excellence in this team and upskill colleagues where necessary, reporting to the Prime Minister’s Official Spokesperson.
• Drive the ongoing organisational integration of the No10 communications function, ensuring that all parts of the team are working together and identifying areas for further integration.
• Lead and develop one Grade 6, and be an active part of both the No10 SCS Management Team and the Cabinet Office Communications Leadership Team.
• Ensure No10 comms has the appropriate blend of digital, traditional and non-traditional media included.
• Drive a team of proactive, news creation comms experts and ensure that Prime Minister-led comms plans have a digital-first focus.
• Work closely with the No10 Comms Senior Leadership Team, including the Prime Minister’s Official Spokesperson, the Head of Media and Prime Minister’s Deputy Official Spokesperson, to drive integration of the team and innovation.
• Develop strong relations with political advisers.

The role will also include routine out of hours work.

Person specification

Essential criteria:

• A senior communication professional with proven digital-first marketing experience.
• An expert in news & content creation, both proactive and reactive, across all channels, broadcast, consumer and print.
• Proven leadership skills to develop a large team of ambitious professionals;
• Significant experience of working with news media, excellent news judgement, and proven ability to provide well-reasoned handling advice at a senior level;
• Experience of managing competing priorities and changing deadlines and delivering a highly organised and efficient service;
• Outstanding leadership skills and a high level of personal resilience, with a proven ability to inspire a team and enabling them to deliver during periods of change, uncertainty or ambiguity;
• Excellent interpersonal, communication and influencing skills, with the ability to work collaboratively across organisational boundaries with a diverse range of senior stakeholders;
• Ability to use recognised insight and evaluation techniques to shape communications and provide measurable results; and
• Excellent political awareness demonstrated through sound judgement.

Behaviours

We'll assess you against these behaviours during the selection process:

• Seeing the Big Picture
• Leadership
• Communicating and Influencing
• Delivering at Pace

Benefits

Alongside your salary of £81,000, Cabinet Office contributes £23,465 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Whatever your role, we take your career and development seriously, and want to enable you to build a really successful career within the Department and wider Civil Service. It is crucial that our employees have the right skills to develop their careers and meet the challenges ahead, and you’ll benefit from regular performance and development reviews to ensure this development is ongoing. As a Civil Service employee, you’ll be entitled to a large range of benefits.

This includes:

• 25 days annual leave on entry, increasing on a sliding scale to 30 days after 5 years’ service. This is in addition to 8 public holidays.
• This will be complimented by one further day paid privilege entitlement to mark the King’s Birthday;
• A competitive contributory pension scheme that you can enter as soon as you join where we will make a significant contribution to the cost of your pension; where your contributions come out of your salary before any tax is taken; and where your pension will continue to provide valuable benefits for you and your family if you are too ill to continue to work or die before you retire;
• Generous paid maternity and paternity leave which is notably more than the statutory minimum offered by many other employers;
• Childcare benefits (policy for new employees as of 5 April 2018): The government has introduced the Tax- Free Childcare (TFC) scheme. Working parents can open an online childcare account and for every £8 they pay in, the government adds £2, up to a maximum of £2000 a year for each child or £4000 for a disabled child. Parents then use the funds to pay for registered childcare. Existing employees may be able to continue to claim childcare vouchers, so please check how the policy would work for you here;
• Interest-free loans allowing you to spread the cost of an annual travel season ticket or a new bicycle;
• The opportunity to use onsite facilities including fitness centres and staff canteens (where applicable); and occupational sick pay.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

Application process

To apply for this post, you will need to complete the online application process, outlined below. This should be completed no later than 23:55pm, Thursday 19th February 2026.

1. A CV setting out your career history, with key responsibilities and achievements. Please ensure you have provided reasons for any gaps within the last two years.
2. A Statement of Suitability (no longer than 1,000 words) explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role, with particular reference to the essential criteria in the person specification.

Failure to complete both sections of the online application form (CV and Statement of Suitability) will mean the panel only have limited information on which to assess your application against the criteria in the person specification.

As part of the online application process, you will be asked a number of diversity-related questions. If you do not wish to provide a declaration on any of the particular characteristics, you will have the option to select 'prefer not to say’. See the Civil Service Diversity and Inclusion Strategy for more information.

Should you encounter any issues with your online application please get in touch with us via: scscandidate.grs@cabinetoffice.gov.uk

Selection Process

If you are successful at the application stage, you will be invited to attend a panel interview, in order to have a more in-depth discussion of your previous experience and professional competence in relation to the criteria set out in the Person Specification. We will be assessing against the success profile Experience and Behaviours at interview.

Full details of the assessment process will be made available to shortlisted candidates. If you are required to prepare a presentation for the final interview you will be given the subject in advance.

If we receive applications from more suitable candidates than we have vacancies for at this time, we may hold suitable applicants on a reserve list for 12 months, and future vacancies in the Civil Service requiring the same skills and experience could be offered to candidates on the reserve list without the need for a new competition.

Regardless of the outcome, we will notify all candidates as soon as possible.

Expected timeline (subject to change)

Advert Closing Date: 23:55pm, Thursday 19th February 2026

Shortlist: Week commencing 23rd February 2026

Interview: Week commencing 9th March 2026

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

• Contact Government Recruitment Service at: scscandidate.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.
• Complete the ‘assistance required’ section in the ‘personal information’ page of your application form to provide information we should be aware of that will enable us to support you further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Further information

If you are experiencing accessibility problems with any attachments on this advert, please contact: scscandidate.grs@cabinetoffice.gov.uk

Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.

Any move to Cabinet Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at: https://www.childcarechoices.gov.uk.

Current Civil Servants (all contract types) will need to ensure that they are still employed as a civil servant at the point of starting in the relevant new post. If their contract ends (e.g. end of FTA contract or resignation) at any point during the recruitment/onboarding process for the advertised role, they will no longer be eligible and may be withdrawn.

Please note that this role requires SC clearance, which would normally need 5 years’ UK residency in the past 5 years. This is not an absolute requirement, but supplementary checks may be needed where individuals have not lived in the UK for that period. This may mean your security clearance (and therefore your appointment) will take longer or, in some cases, not be possible.

A reserve list will be held for a period of 12 months, from which further appointments can be made.

Feedback will only be provided if you attend an interview or assessment.This role has a minimum assignment duration of 2 years. An assignment duration is the period of time a Senior Civil Servant is expected to remain in the same post to enable them to deliver on the agreed key business outcomes. The assignment duration also supports your career through building your depth of expertise.

As part of accepting this role you will be agreeing to the expected assignment duration set out above. This will not result in a contractual change to your terms and conditions. Please note this is an expectation only, it is not something which is written into your terms and conditions or indeed which the employing organisation or you are bound by. It will depend on your personal circumstances at a particular time and business needs, for example, would not preclude any absence like family friendly leave. It is nonetheless an important expectation, which is why we ask you to confirm you agree to the assignment duration set out above.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : SCS Recruitment Team
• Email : scscandidate.grs@cabinetoffice.gov.uk

Recruitment team

• Email : scscandidate.grs@cabinetoffice.gov.uk

Further information

Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles.
If you feel that your application has not been treated in accordance with the Recruitment Principles, and wish to make a complaint, then in the first instance you should contact Government Recruitment Service at: scscandidate.grs@cabinetoffice.gov.uk.
If you are not satisfied with the response that you receive, then you can contact the Civil Service Commission at: info@csc.gov.uk.
For further information on the Recruitment Principles, and bringing a complaint to the Civil Service Commission, please visit their website at: https://civilservicecommission.independent.gov.uk.

Attachments

Deputy Director, PM Media Strategy - CO CIP pack v3 Opens in new window (pdf, 697kB)Cabinet Office Accessibility Pack - DD, PM Media Strategy Opens in new window (docx, 427kB)