Digital Strategy Manager (Ref: 14265)

Job summary

Please refer to Job Description

Job description

Digital strategy manager

We are looking for a digital strategy manager who can help us embed a digital-first approach across the agency, as well as providing expert guidance and expertise to our clients about all things digital – from social media best practice to SEO to digital content strategies and website development. Work will be primarily focused on low-cost and no-cost channels, so you should have a good idea of how to make an impact with compelling content on a tight budget.

At the heart of things, you are a strategist who asks questions, challenges, and researches in order to get the best solution for your client, no matter the brief. You’ll understand how digital solutions can be applied to communication problems that work for, reach, and influence a wide range of audiences. You’ll be an innovator with an eye towards emerging digital trends who is excited about digital and its potential, and able to share that knowledge and enthusiasm with a wider team of writers and designers.

Your main responsibilities will include:

• scoping projects and writing compelling proposals for clients to showcase the value of our digital service and strategic planning offerings, making digital an essential component
• advising on channels and content by campaign, ensuring we are able to reach relevant audiences every time

• undertaking insight work into audiences and online conversation using tools such as Brandwatch, and putting together strategic recommendations for content and approach using this insight
• creating and delivering social media content plans to support campaign and marketing strategies for our clients

• Work with the animation and websites manager to conduct website audits and create website content plans
• creating thought-leading content for blogs, websites and social media channels
• reporting on performance for live campaigns, analysing and applying results and sharing learnings
• advising clients and internal teams on best practice to ensure effective use of social media channels in a government context
• working with creative teams to execute content and strategies for digital channels including overseeing production of graphics, video and animation for social channels

• working with media planning and buying agencies where appropriate and advising clients accordingly

• devising and maintaining Design102’s social media presence ensuring there is consistent engagement and growth
• working closely with the head of strategic planning
• researching / staying abreast of trends and new social features and opportunities
• meeting with clients and presenting to them
• community management

Essential experience and personal skills:

• experience of using social media to support paid-for, no cost / low cost campaigns including to test and refine messages, scaling up for what works
• understanding of brand-building and management in the online space with an ability to advise clients on best practice
• an in-depth understanding of online channels and how to leverage them to reach your target audience for different campaigns

• ability to analyse and advise on website optimisation to reinforce brand positioning
• well-versed in analytics – you can turn numbers into a story which help us take action, whether it is refining our messaging and creative, or changing channels to make a better use of budget
• the ability to embed a digital-first ethos across Design102, educating each team about digital best practice and how to apply it in their role

It’s an advantage if you have:

• knowledge of WordPress
• an understanding of media buying and analytics, especially Google Analytics

• experience of using channel management tools such as Brandwatch, Tweetdeck, Planoly

• experience working with media agencies inputting to media planning and buying briefs

Digital strategy manager

We are looking for a digital strategy manager who can help us embed a digital-first approach across the agency, as well as providing expert guidance and expertise to our clients about all things digital – from social media best practice to SEO to digital content strategies and website development. Work will be primarily focused on low-cost and no-cost channels, so you should have a good idea of how to make an impact with compelling content on a tight budget.

At the heart of things, you are a strategist who asks questions, challenges, and researches in order to get the best solution for your client, no matter the brief. You’ll understand how digital solutions can be applied to communication problems that work for, reach, and influence a wide range of audiences. You’ll be an innovator with an eye towards emerging digital trends who is excited about digital and its potential, and able to share that knowledge and enthusiasm with a wider team of writers and designers.

Your main responsibilities will include:

• scoping projects and writing compelling proposals for clients to showcase the value of our digital service and strategic planning offerings, making digital an essential component
• advising on channels and content by campaign, ensuring we are able to reach relevant audiences every time

• undertaking insight work into audiences and online conversation using tools such as Brandwatch, and putting together strategic recommendations for content and approach using this insight
• creating and delivering social media content plans to support campaign and marketing strategies for our clients

• Work with the animation and websites manager to conduct website audits and create website content plans
• creating thought-leading content for blogs, websites and social media channels
• reporting on performance for live campaigns, analysing and applying results and sharing learnings
• advising clients and internal teams on best practice to ensure effective use of social media channels in a government context
• working with creative teams to execute content and strategies for digital channels including overseeing production of graphics, video and animation for social channels

• working with media planning and buying agencies where appropriate and advising clients accordingly

• devising and maintaining Design102’s social media presence ensuring there is consistent engagement and growth
• working closely with the head of strategic planning
• researching / staying abreast of trends and new social features and opportunities
• meeting with clients and presenting to them
• community management

Essential experience and personal skills:

• experience of using social media to support paid-for, no cost / low cost campaigns including to test and refine messages, scaling up for what works
• understanding of brand-building and management in the online space with an ability to advise clients on best practice
• an in-depth understanding of online channels and how to leverage them to reach your target audience for different campaigns
• an understanding of how to maximise minimum budget in the digital space

• ability to analyse and advise on website optimisation to reinforce brand positioning
• well-versed in analytics – you can turn numbers into a story which help us take action, whether it is refining our messaging and creative, or changing channels to make a better use of budget
• the ability to embed a digital-first ethos across Design102, educating each team about digital best practice and how to apply it in their role

It’s an advantage if you have:

• knowledge of WordPress
• an understanding of media buying and analytics, especially Google Analytics

• experience of using channel management tools such as Brandwatch, Tweetdeck, Planoly

• experience working with media agencies inputting to media planning and buying briefs

Person specification

Please refer to Job Description

Behaviours

We'll assess you against these behaviours during the selection process:

• Seeing the Big Picture
• Managing a Quality Service
• Communicating and Influencing
• Delivering at Pace
• Making Effective Decisions

Benefits

Alongside your salary of £49,325, Ministry of Justice contributes £14,289 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Access to learning and development
• A working environment that supports a range of flexible working options to enhance your work life balance
• A working culture which encourages inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%
• Annual Leave
• Public Holidays
• Season Ticket Advance

For more information about the recruitment process, benefits and allowances and answers to general queries, please click the below link which will direct you to our Candidate Information Page.

Link: https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : SSCL Recruitment Enquiries Team
• Email : moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk
• Telephone : 0345 241 5359

Recruitment team

• Email : moj-recruitment-vetting-enquiries@resourcing.soprasteria.co.uk

Further information

Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles. If you feel a department has breached the requirement of the Recruitment Principles and would like to raise this, please contact SSCL (Moj-recruitment-vetting-enquiries@gov.sscl.com) in the first instance. If the role has been advertised externally (outside of the Civil Service) and you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: http://civilservicecommission.independent.gov.uk/civil-service-recruitm…

https://jobs.justice.gov.uk/careers/JobDetail/14265?entityId=14265