Head of Commercial and Business

Job introduction

Job title: Head of Commercial and Business

A bit about us:

Liverpool City Region Destination Partnership (LCR DP) is the Local Visitor Economy Partnership (LVEP) for the region. Owned by both Liverpool City Council and the Liverpool City Region Combined Authority, it is responsible for promoting the six Local Authority areas as a global destination for visitors, conferences and investment. Its remit includes communicatingthe city region’s brand positively and imaginatively to local, national and global audiences. Working with partners in business, cultural organisations, educational institutions and community groups it promotes Liverpool City Region (LCR) as a great place to live, work, visit, invest and study.

As Head of Commercial and Business this role will be responsible for supporting the delivery of the Destination Management Plan to release the commercial opportunities, and lead and implement the development of the Commercial and Business Tourism Strategies.

A commercially astute individual with a proven track record of delivering targets, the Head of Commercial and Business will have expertise in marketing, trade show management, partnership development, relationship management, people management, financial management, and strategic leadership.

You will raise the national and international profile of Liverpool City Region (LCR) as a place to visit, meet, live, invest, and study and be responsible for developing, delivering, and evaluating the Commercial reach of the city region through regional, national, and international partnerships of scale to support strategic priorities including priority sectors (inward investment) and themes.

We've got ambitious targets to meet by 2030, and we need people who are driven, dynamic and ready to deliver the very best. We have an inspirational leadership team who have a fresh vision, dedicated to driving practice forward. It’s an exciting time to join us and be part of that change.

The role:

• The role of Head of Commercial and Business will ensure the development of a network of strategic partnerships both public and private sector, building strong relationships aimed to maximise reach for LCR and deliver annual business plan/KPIs and commercial income targets (stakeholders include VisitBritain, VisitEngland, DCMS, DIT, DMOs) and Local Government partners including the Local Authorities and the Combined Authority
• The postholder will play a crucial part in positioning the LCR as a first-choice destination for association and corporate events, large scale conferences and ensuring the Liverpool Convention Bureau remains a leader in the industry
• An essential aspect of the role will be negotiating key contracts, managing all commercial revenue opportunities from contra arrangements to high level multi-million-pound sponsorship deals covering the major events programme and programmes and initiatives relating to the LCR DP)
• Create and implement the overarching Commercial and Business Tourism strategies for LCR to achieve the outcomes set out in the DMP, supporting sector specific programmes providing strategic leadership to both the Commercial and Liverpool Convention Bureau teams, setting, monitoring and reporting on KPI’s to ensure effective performance
• Identify and oversee any new areas of business and opportunities to leverage funding through the monitoring of policy, programmes, market development, and relationships within the private sector ensuring any grant funded activity is effectively managed and reporting mechanisms are in place
• Develop commercial targets and manage and motivate a small team to deliver, overseeing performance, development needs and the annual appraisal process

Our offer to you:

• At least 31 days holiday, plus bank holidays rising to 35 after 5 years’ service (pro rata if part time) - option to purchase further days
• Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
• Part of the Local Government Pension Scheme – option to join the AVC Scheme
• Progression - opportunities and training through a wide range of high quality learning
• Health and Wellbeing - offer including Employee Assistance Programme
• Cycle to Work and Travel Pass Schemes
• Drive Time – a salary sacrifice car lease scheme
• Family friendly policies with enhanced leave
• Discounted Gym Memberships
• Employee Volunteering Scheme
• Medicash

Next steps:
Closing date: Midnight Sunday 1st March 2026
Shortlisting date: W/C Monday 2nd March
Interview date: W/C Monday 23rd March 2026
Interview type: First round interviews (question based) followed by second interview in person and presentation

We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.

Please note: this vacancy is classified as a politically restricted position.

If you would like any further information or an informal discussion, please contact Natalie Wyatt at nwyatt@liverpoolcityregiondp.com

Watch our recruitment video and see what life is like working at Liverpool City Council.

Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role.

If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.

Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications. Please ensure you complete your full profile, work and education history in Tribepad.

Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.

Please be advised it is our understanding that this role does not meet the requirements of a skilled worker visa as set out by UK Visa and Immigration https://www.gov.uk/government/publications/skilled-worker-visa-eligible-occupations/skilled-worker-visa-eligible-occupations-and-codes . For details regarding the salary of a skilled worker visa please visit Home Office: https://www.gov.uk/government/publications/skilled-worker-visa-immigration-salary-list/skilled-worker-visa-immigration-salary-list

This is not legal advice, and we advise you to seek your own independent legal advice tailored to your own personal circumstances.