Head of Content Design

Job summary

Do you want a career where you can make a real difference? Do you want to work at the forefront of current policy making decisions? Do you want to have an impact on the UK and beyond? If yes, then a career at the Department for Energy Security and Net Zero (DESNZ) could be for you.

Here at DESNZ we are delivering our mission to make the UK a clean energy superpower, with clean electricity by 2030 and accelerating the UK’s journey to net zero. Our work is helping ensure clean energy for all, keep bills down and seize the opportunities to lead the world in new green industries, taking back control of our energy with Great British Energy and encouraging greater energy efficiency across the UK. The work of the department has never been more timely or relevant, and by joining us you will be part of making that difference.

Our work is varied, interesting and most importantly it's impactful. Our DESNZ Values are interwoven into everything we do; we are bold, we are collaborative, we are inclusive, and we learn. As a department we are committed to these values to build a culture where everyone can thrive.

We offer great working benefits including a world-class pension, flexible working options and a career where your learning and development is taken seriously. We are enormously proud to be a Disability Confident Leader employer. We support candidates with adjustments throughout our recruitment process. Information about disability confidence and just some examples of the adjustments that you can request can be found in the reasonable adjustment section below.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy.

Find Out More

We regularly run events where you can find out more about the department and tips for the application and interview process. You can sign up for upcoming events here: https://forms.office.com/e/pqUhdr3L72

You can also follow our LinkedIn Careers Page: https://www.linkedin.com/showcase/desnz-careers/

Job description

About the team:

The Department for Energy Security and Net Zero is leading the government’s mission to make Britain and clean energy superpower – increasing energy security, protecting bill payers and tackling climate change.

The talented professionals in the Communications Directorate are leading the way to tell the story, with simple, clear and creative communications to reach our audiences with original content.

In the Communications Directorate our values are critical to delivering on our mission and purpose. We recognise that different people bring different strengths, skills and approaches, which together form a team which is greater than the sum of its parts.

About the role:

We’re looking for an expert practitioner in GOV.UK content design with broad experience to reshape and lead our departmental GOV.UK team.

This is a new role designed to provide stronger expert strategic leadership for the team and the department, as you develop and implement a new strategy.

You will be joining a wider digital comms team, and you will manage a busy workflow through the content design team of both day-to-day publishing and strategic projects. You will work with a wide variety of stakeholders across the full breadth of the department’s activities.

You will champion best practice for our users, assuring that we are delivering understandable, usable, accessible content to the public. You will look to continuously improve our project management processes, and how we deliver staff outreach and advice, to ensure the best quality of service for the department.

In 2025, GOV.UK had 2.3 billion page views. It is well trusted by the public for providing information and guidance. This is an interesting and varied role, working directly with some of the top experts in the country on a high priority government mission, to deliver timely and trustworthy content.

Person specification

You will be:

• Developing a new content strategy for the department that helps us meet our corporate objectives.
  
• Defining, designing and evaluating significant content improvement projects.
  
• Managing three other content designers, leading your team in its day-to-day activities and ensuring they have the tools and skills to prioritise and deliver effectively.
  
• Improving the team and department’s guidance and procedures to ensure the best pipeline planning, quality of service, and to manage legal and reputational risk.
  
• Advising and aligning with stakeholders from multiple teams across DESNZ and the rest of government, representing your discipline, department and users at a senior level.
  
• Encouraging innovation and building confidence and capability to adapt to ongoing technological changes to GOV.UK and the way our users interact with our information online, including via AI tools.

Further information on content design roles can be found at the profession’s Capability Framework: https://ddat-capability-framework.service.gov.uk/role/content-designer#head-of-content-design

As a line manager, you will be responsible for working with your members of staff to define their objectives, as well as managing their development and performance.

Essential Criteria

Specific experience with GOV.UK is a requirement, as you will need to act as a recognised expert and advocate for the GOV.UK proposition and cross-government ways of working.

Please make your experience working with GOV.UK clear in your application or you will not be considered for interview.

In addition to this, we would love to hear from you if you are a strong leader with proven experience:

• Developing and delivering organisational content strategies
  
• Running large and complex content improvement projects
  
• Leading and improving a team’s operations including building skills and capability
  
• Communicating and influencing effectively and building good working relationships with staff at all levels
  
• Influencing senior stakeholders with complex needs

If you are interested in the work but this level of experience is not quite the right match for you, we are currently also advertising a Senior Content Designer role in the same team.

Desirable Criteria

We do not have a list of specific content design qualifications required for this role, but evidence that you have invested time in your personal development and training is helpful.

Behaviours

We'll assess you against these behaviours during the selection process:

• Changing and Improving
• Leadership

Technical skills

We'll assess you against these technical skills during the selection process:

• Strategic Thinking (Content Design)
• Stakeholder Relationship Management (Content Design)

Benefits

Alongside your salary of £56,900, Department for Energy Security & Net Zero contributes £16,483 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

The Department for Energy Security and Net Zero offers a competitive mix of benefits including:

• A culture of flexible working, such as job sharing, homeworking and compressed hours.
• Automatic enrolment into the Civil Service Pension Scheme, with an employer contribution of 28.97%.
• A minimum of 25 days of paid annual leave, increasing by 1 day per year up to a maximum of 30.
• An extensive range of learning & professional development opportunities, which all staff are actively encouraged to pursue.
• Access to a range of retail, travel and lifestyle employee discounts.

Office attendance

The Department operates a discretionary hybrid working policy, which provides for a combination of working hours from your place of work and from your home in the UK. The current expectation for staff is to attend the office or non-home based location for 40-60% of the time over the accounting period.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

After submission of the first stage of your application you will be invited to complete a Civil Service Judgement Test. If you successfully pass the test, you will be invited to complete the final stage of the application.

Please complete the online tests as soon as possible (within 24-48 hours is recommended), the closing date for the tests is 23:55 on 26/05/2026. If you fail to complete the online test before the deadline your application will be withdrawn. Guidance for the test will be available when you are invited to take the test. The tests are administered online and accessed via the CS Jobs website.

As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.

Please use your personal statement (in no more than 500 words) to outline how your experience aligns to the job advert and the essential criteria. This must include experience with GOV.UK.

Applications will be sifted on CV and Personal Statement.

In the event of a large number of applicants, applications will be sifted on the personal statement only.

Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.

The interview will consist of behaviour and technical questions.

Interviewees will be asked to deliver a presentation; further details will be provided nearer the time.

The link to the technical/professional competency framework that candidates will be assessed against, for their reference: https://ddat-capability-framework.service.gov.uk/role/content-designer

Sift and interview dates

Sift and interview dates to be confirmed.

Further Information

Reasonable Adjustment

We are proud to be a disability confident leader and we welcome applications from disabled candidates and candidates with long-term conditions.

Information about the Disability Confident Scheme (DCS) and some examples of adjustments that we offer to disabled candidates and candidates with long-term health conditions during our recruitment process can be found in our DESNZ Candidate Guidance. A DESNZ Plain Text Version of the guidance is also available.

We encourage candidates to discuss their adjustment needs by emailing the job contact which can be found under the contact point for applicants section.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

If successful and transferring from another Government Department a criminal record check may be carried out.

New entrants are expected to join on the minimum of the pay band.

A location based reserve list of successful candidates will be kept for 12 months. Should another role become available within that period you may be offered this position.

Candidates who meet the minimum benchmark may be placed on a Reserve List for consideration for similar roles, including those at a lower grade. Candidates who narrowly miss the benchmark and are not placed on the Reserve List may still be considered for an offer in a similar role at a lower grade.

Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.

Any move to the Department for Energy, Security and Net Zero from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare; for further information visit the Childcare Choices website.

DESNZ does not normally offer full home working (i.e. working at home); but we do offer a variety of flexible working options (including occasionally working from home).

DESNZ cannot offer Visa sponsorship to candidates through this campaign. DESNZ holds a Visa sponsorship licence but this can only be used for certain roles and this campaign does not qualify.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service /Disclosure Scotland on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.

For further information on the Disclosure Scotland confidential checking service telephone: the Disclosure Scotland Helpline on 0870 609 6006 and ask to speak to the operations manager in confidence, or email Info@disclosurescotland.co.uk

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Nicky Henderson
• Email : nicky.henderson@energysecurity.gov.uk

Recruitment team

• Email : desnzresourcing.grs@cabinetoffice.gov.uk

Further information

Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles. If you feel that your application has not been treated in accordance with the recruitment principles, and wish to make a complaint, then you should contact in the first instance DESNZrecruitment.grs@cabinetoffice.gov.uk. If you are not satisfied with the response that you receive, then you can contact the Civil Service Commission. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: Click here to visit Civil Service Commission/Complaints

Attachments

DESNZ TCs v1.2 Opens in new window (doc, 174kB)