Head of Education Marketing

Job summary

The Head of Education Marketing will drive the growth, reach, impact, and reputation of the British Council’s global education portfolio by leading strategic, insight‑driven marketing. The role strengthens income generation by clearly communicating impact to funders, supports the organisation’s shift toward digital delivery, oversees marketing commitments for funded work, and builds a high‑performing team. Central to the role is championing an audience‑centric, cohesive approach across the organisation and maintaining strong, collaborative relationships with internal and external stakeholders.

Job description

The role leads the development and delivery of the Education marketing strategy, ensuring a data‑driven, audience‑focused approach across all global campaigns and programmes. It oversees performance management, brand alignment, and the creation of compelling marketing proposals for contracts and bids. Working closely with Corporate Communications, regional teams and external suppliers, the role ensures integrated, high‑quality delivery and effective use of resources. It applies deep marketing expertise to shape market‑development strategies, solve complex challenges, and drive continuous improvement in effectiveness, efficiency and ROI. The role also manages budgets and reporting, strengthens internal and external stakeholder relationships, and provides inspirational leadership to the Education marketing team, setting direction, building capability, and supporting long‑term business planning.

Person specification

• Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience
• Proven experience managing complex global marketing programmes
• Experience leading a team within a large and complex organisation
• Highly experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience in effectively negotiating budgets and resources with senior stakeholders
• Thorough knowledge of strategic planning and budgeting management.

Benefits

Alongside your salary of £55,699, British Council contributes £16,136 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• 32 days annual leave, in addition to public holidays

• 3 days volunteering leave

• Career average defined benefit pension scheme

• An unrivalled opportunity for you to get to use all the experience you’ve built up working in and/or leading global organisations to support us in building trust across the world.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

Please apply via the link provided

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

Open to UK nationals only.

Working for the Civil Service

Please note this Post is NOT regulated by the Civil Service Commission.The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : ASKHR
• Email : askhr@britishcouncil.org

Recruitment team

• Email : askhr@britishcouncil.org