LLC Marketing Manager

Job summary

We have an exciting opportunity for a Marketing Manager to join the Local Land Charges (LLC) Programme team at HM Land Registry (HMLR). The programme is responsible for migrating and transforming local authority LLC data and services to HMLR's digital register. As part of the Communications and Stakeholder Team, you will plan and deliver LLC events and activities across the country, promoting the LLC programme. You will engage a range of internal and external stakeholders, including customer sectors relevant to LLC. You will be responsible for managing, hosting and presenting at events to support the LLC Programme, HMLR Business Strategy 2025+ and the LLC Engagement Strategy. You will support and educate stakeholders on the migration of local authority LLC services to HMLR's digital register, the use of the upfront digital data and recording the associated benefits.

Job description

Main duties:

• Act as a liaising officer between the LLC Programme and Corporate Communications, ensuring consistency and joined up working between teams
• Build relationships with customers identified as being strategically important and secure leads for the Stakeholder Team and Innovation Colleagues
• Manage the customer relationship management (CRM) tool reporting on progress of opportunities pipelines
• Gather insight from customers and stakeholders to develop the LLC Programmes, understanding of their needs
• Produce regular reporting on official search volumes, action planning and remedial action and take proactive steps with customers to address any issues arising
• Work collaboratively with LLC colleagues to support delivery and implementation of the Engagement Strategy. Identify and anticipate issues and opportunities before they arise; manage and engage appropriate programme resource. Represent the customer’s needs back into the LLC Programme
• Contribute to Local Land Charges account management and marketing development.
• Explain HMLR priorities and concerns to customers and stakeholders.
• Act as escalation point if required for colleagues within the team, and ensure timely escalation of issues to the Customer Delivery Manager
• Represent the LLC programme at customer events and conferences
• Design and deliver effective social media activity to support LLC Programme activities, campaigns and events. To contribute to the shaping and development of the Stakeholder Team, supporting the introduction of appropriate policies and governance

For more information about the main duties, please see the attached Job Description.

Person specification

To be successful in this role, you will:

• Be competent in planning, managing and delivering marketing campaigns, including social media activity
• Have experience gathering insight on customers and analysing data to make evidence-based decisions to support programme aims
• Hold a strong track record of working effectively with a diverse set of stakeholders. Be able to build and maintain effective working relationships with stakeholders and colleagues at all grades and seniorities, both internally and externally
• Be able to influence key stakeholders to adopt recommended approaches and move toward a common goal
• Have proven written and verbal communication skills
• Be confident in speaking and presenting to audiences, externally and internally
• Be able to quickly grasp and solve complex issues, considering other points of view and ensuring outcomes are realistic and achievable
• Be able to challenge assumptions and clearly articulate your concerns and suggested solutions
• Be able to prioritise own work and understands how it interacts with the rest of the delivery team
• Be able to work at pace to a set of changing requirements and/or priorities

Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable.

For more information about the role, please see the attached Job Description.

Behaviours

We'll assess you against these behaviours during the selection process:

• Changing and Improving
• Making Effective Decisions
• Communicating and Influencing
• Working Together
• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• Competence in planning, managing and delivering marketing campaigns, including social media activity

Benefits

Alongside your salary of £39,849, HM Land Registry contributes £11,544 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

https://www.gov.uk/government/organisations/land-registry/about/recruitment#what-hm-land-registry-can-offer-you

At HM Land Registry our vision is a world leading property market as part of a thriving economy and a sustainable future. We are unique in terms of the economic and social impacts of our work, our ability to make a positive difference to the lives of our customers, our sense of mission, and our great people. They are the foundation of all we have achieved and all we aspire to in the future. We want our people to feel proud to work for HM Land Registry and able to fulfil their full potential.

We have a strong and positive culture, a commitment to inclusivity, an emphasis on continuous learning and development, and flexible ways of working. We offer competitive pay and annual leave, attractive pension options and a wide range of other benefits.

• We have integrity – we value honesty, trust and doing the right thing in the right way.
• We drive innovation – we are forward-thinking, embrace change and are continually improving our processes.
• We are professional – we value and grow our knowledge and professional expertise.
• We give assurance – we guarantee our services and provide confidence to the property market.

The HMLR Way – Our Shared Commitment

What you can expect from HMLR

• Inclusive & Empowering: A positive, healthy environment where everyone feels valued and empowered to contribute
• High Performance: Access to tools, resources, and development opportunities within a supportive culture
• Value & Recognition: We value team and individual improvement, learning from setbacks as much as celebrating success
• Clarity & Transparency: Clear communication of our vision and priorities, so our direction and decisions are evident

You can find more information on our rewards package on our website.

Working for HM Land Registry
Working for HM Land Registry - Blog/

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Experience and Technical skills.

Please copy and paste an anonymous CV into the online application form and include your qualifications and career history, detailing how you meet the essential experience in the job description.

The personal statement section (in no more than 750 words) must be used to provide details of how you meet the following essential experience:

• Experience of gathering insight on customers and analysing data to make evidence-based decisions to support programme aims
• A strong track record of working effectively with a diverse set of stakeholders. Be able to build and maintain effective working relationships with stakeholders and colleagues at all grades and seniorities, both internally and externally
• Ability to influence key stakeholders to adopt recommended approaches and move toward a common goal

In the event of a high volume of applications the lead criteria for the personal statement will be:

• A strong track record of working effectively with a diverse set of stakeholders. Be able to build and maintain effective working relationships with stakeholders and colleagues at all grades and seniorities, both internally and externally

Please review your application form before clicking ‘submit’ – once you have submitted, you will not be able to amend your application. Ensure your application form is completed by 23:55 on 15 March 2026.

The final stage will consist of a pre-prepared presentation and a blended interview, which will be conducted via a video interview on MS Teams during the week commencing 30 March 2026. Further details will be provided nearer the time.

The blended interview will assess the technical skills, essential experience and behaviours listed in the Person Specification in the Job Description, as well as the Strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we don’t advertise which strengths are being tested. The topic for the pre-prepared presentation will be provided to candidates invited to interview.

The best way to prepare for strengths questions is to reflect on what you identify as your own personal strengths, and your preferred ways of working.

Candidates may refer to notes within their interview but they should be used as a prompt only.

HMLR is accredited to the Disability Confidence Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.

If any candidate requires the panel to consider a reasonable adjustment or there is anything else they would like the panel to take into consideration they are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.

The Civil Service values honesty and integrity and expects all candidates to share these values. Please ensure all examples provided throughout the recruitment process are representative of your own experience. Any instances of plagiarism or other forms of cheating (including the improper use of artificial intelligence) will be investigated and, if proven, the application will be withdrawn.

Visa Sponsorship - Please note that we will only offer sponsorship for a skilled worker visa where a role is in a certain business critical category.

This role does not meet that category, and we will not sponsor a skilled worker visa. You must ensure you have the appropriate right to work in the UK before applying.

You can find more information on how we use your personal data on our website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Donna Ridgway
• Email : Donna.Ridgway@landregistry.gov.uk

Recruitment team

• Email : hrresourcingteam2@landregistry.gov.uk

Further information

If you feel your application has not been treated in accordance to the Recruitment Principles and you wish to make a complaint, please email hrresourcingteam2@landregistry.gov.uk in the first instance. If you are not satisfied with the response you receive from HM Land Registry then you may take your complaint to the Civil Service Commission: http://civilservicecommission.independent.gov.uk/making-complaint/

Attachments

Job Description LLC Marketing Manager Opens in new window (pdf, 173kB)