Marketing Officer

Job summary

At Forestry England we are committed to making a difference to people’s lives by improving the accessibility of the nation’s forests. Through our Access programme which is supported by targeted funding from UK Government, more people than ever before are getting out into their local forest and enjoying the health and wellbeing benefits of being out in nature.

After four years of successful delivery, we have completed 110 ambitious access projects at 63 forest locations across the country including; new Changing Places toilets, accessible walking, wheeling and cycling trails, inclusive play areas, accessible seating and so much more. With more funding secured there’s more great work to be done and it is now so important we tell the story.

The Role
To tell the story of our forests as welcoming and inclusive green spaces, available for everyone to enjoy. This role will be responsible for growing awareness of our accessible recreation offer to attract new and existing audiences by developing engaging content and campaigns, signposting people to find accurate and relevant information that will help them to plan their visits. You’ll work to grow advocacy among key target audiences and build relationships with relevant partners to highlight our work. You will work in collaboration with a wide range of national colleagues and support local teams
to achieve this.

The role will be a combination of working nationally to increase awareness of our accessible visitor offer and supporting regional marketing colleagues with the tools they need to promote local facilities and reach specific audiences. This role sits within the National Engagement, Marketing & Communications team and involves close coordination with other national programme colleagues as well as colleagues across the country.

Job description

Key responsibilities & accountabilities

• Develop and deliver an inclusive, multi-channel marketing plan that aligns with the Visitor Marketing Strategy to promote the nation’s forests as accessible spaces for everyone to enjoy.

• Work with colleagues across the national and district teams to ensure accessibility messaging is being reflected in all visitor marketing activity, acting as an internal consultant. In particular, working closely with the Visitor Marketing team.

• Identify content and channel opportunities, marketing approaches and partnerships to reach and grow new audiences.

• Identify content creators to continue to build our bank of lived experience content that showcases our offer.

• Work closely with national and local teams to ensure we provide accurate and relevant information to our visitors in an accessible and inclusive manner, to best practice standards.

• Support district marketing leads local teams to coordinate and effectively promote their accessible spaces and facilities on local channels and on site as appropriate.

• Collaborate with the wider Digital Marketing team to plan, create and monitor engaging organic content and digital advertising to promote our forests as welcoming and accessible, ensuring that your work fits into the digital marketing strategy.

• Work closely with the national website team to ensure that Access content is represented in the best way possible. Contribute to writing blogs and web content.

• Work with our in-house Brand & Design team to coordinate and support Access programme requirements.

• Work with our communications and media teams and relevant stakeholders to build our sector profile as a leader in accessible outdoor recreation.

• Work with the Access programme team to build internal engagement with the programme and share updates and achievements across the organisation.

• Ensure all work is based on thorough research and monitored and evaluated effectively to enable continual improvement and delivery of KPIs. This includes supporting district colleagues with local channel reporting where required.

• Agree and manage delegated budgets.

Person specification

Skills, knowledge & experience

Essential professional and technical experience

• Experience of working in a social media focused capacity in a multidisciplinary marketing and communications team environment
• Experience of developing and implementing marketing plans
• Track record of successfully developing and delivering marketing initiatives within a similar role, using a broad range of channels to reach diverse target audiences.
• Experience of measuring initiatives and campaigns to monitor and evaluate impact.
• Good copywriting and organisational skills.
• Excellent communication, negotiation and influencing skills.
• Experience of cross-organisational / departmental working .
• Excellent IT user, with experience of Microsoft Office suite of applications, web and social platforms.

Desirable professional and technical experience

• Experience of working with audiences with protected characteristics
• A relevant professional qualification or equivalent experience gained within a marketing, communications or similar income generating role.
• Experience of internal communications to improve employee engagement
• Knowledge and understanding of environmental, heritage or outdoor recreation sector
• Full UK driving license

Qualifications

Essential

• A GCSE in Maths and English or functional skills equivalent.

Behaviours

We'll assess you against these behaviours during the selection process:

• Working Together
• Communicating and Influencing
• Delivering at Pace
• Managing a Quality Service

Benefits

Alongside your salary of £33,854, Forestry Commission contributes £9,807 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours.

How to apply…

You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.

You will be assessed on experience and strength based questions during your interview.

The Behaviours being assessed at interview are –

• Working Together
• Communicating and Influencing
• Delivering at Pace
• Managing a Quality Service

Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.

If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.

If you're planning to use AI to support your application, please ensure you've read our guidelines here first.

Read more about our application process and working with us on the Forestry England website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Medical

Successful candidates will be expected to have a medical.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : fcrecruitmentteam@forestryengland.uk
• Email : fcrecruitmentteam@forestryengland.uk

Recruitment team

• Email : fcrecruitmentteam@forestryengland.uk

Further information

Our recruitment process is underpinned by the principle of appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commissioners’ Recruitment Principles.If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact FCE by email: englandhr.services@forestryengland.uk. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment.

Attachments

Marketing Officer (Access) Opens in new window (pdf, 173kB)