PR & Campaigns Manager

Job summary

We’re looking for a PR & Campaigns Manager with a creative and strategic communications background who can develop impactful PR and marketing campaigns, build strong partner relationships, and help raise awareness of Estyn’s work across Wales.

By joining us, you’ll become part of a forward-thinking and evolving organisation, one that’s committed to learning, improvement, and the development of its people. You’ll also gain access to opportunities across the wider Civil Service, giving you room to grow and shape your career.

Job description

You will be responsible for developing and delivering effective communication plans and marketing campaigns that strengthen and enhance Estyn’s brand reputation and increase awareness of our work. You will bring a blend of strategic insight, creativity and excellent communication skills, working collaboratively with teams across Estyn to ensure PR and marketing activity supports and aligns with wider organisational objectives.

Key tasks include:

• Creating and implementing PR campaigns to increase awareness and understanding of Estyn’s work and build brand visibility - utilising Estyn’s communication channels and exploring new opportunities to maximise impact.

• Quality assuring the work of a small team to ensure a consistently professional service which provides value for money.

• Developing effective working relationships with internal staff across the organisation.

• Developing and maintaining relationships with media outlets, journalists, and influencers to build interest in the work of Estyn and secure press coverage and endorsements.

• Coordinating key announcements and updates through the preparation and targeted distribution of press releases, media packs, partner toolkits and other promotional materials.

• Monitoring and analysing media coverage and PR metrics to measure the effectiveness of campaigns.

• Working closely with the Digital Communications Manager to plan content and ensure coherent messaging and branding across all of Estyn’s communications channels.

• Working closely with the events team to ensure Estyn’s corporate messages are communicated through the varied programme of training and partner events. Support the promotion of key events and the development of engaging materials to highlight key corporate messages.

• Working closely with the Head of communications, Events and Stakeholder Engagement to manage crisis communications effectively and maintain a positive brand image. Evaluating campaigns based on a range of analytics and feedback in order to identify ways to continually improve the work of the team.

• Staying updated on industry trends and competitive landscape to identify opportunities for PR initiatives.

• Ensuring best practice within the team by monitoring the latest GCS and other relevant communications framework updates, implementing them into the work of the team.

Managerial or supervisory responsibilities:

You will have line management responsibility for 1 x Administration Officer (AO), providing support, guidance and oversight to ensure the effective delivery of administrative functions.

Person specification

It’s essential that you have:

• A Bachelor's degree in Communications, Public Relations, Marketing, or a related field and/ or experience of working within the industry with proven success in delivering innovative PR and marketing campaigns.
• Excellent written and verbal communication skills.
• Ability to work professionally with a range of stakeholders to ensure clarity of approach and to establish innovative solutions.
• Excellent communication, literacy, numeracy, and IT skills (including Microsoft Office and other planning tools)
• Ability to think creatively and strategically.

It’s desirable that you have:

• Ability to multitask and meet tight deadlines.
• Strong project management skills.
• Experience of working with the wider communication mix.
• Strong network of media contacts and relationships.
• Knowledge of industry trends and emerging technologies in digital communication.
• The ability to work through the medium of Welsh or demonstrate a commitment to learning Welsh.

Qualifications

Bachelor's degree in Communications, Public Relations, Marketing, or a related field and/ or experience of working within the industry with proven success in delivering innovative PR and marketing campaigns.

Behaviours

We'll assess you against these behaviours during the selection process:

• Leadership
• Communicating and Influencing
• Changing and Improving
• Working Together
• Delivering at Pace

Benefits

Alongside your salary of £37,129, ESTYN contributes £10,756 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Competitive salary and incremental points meaning that you will normally reach the maximum of the pay scale within two/three years of joining us.
• Generous holiday entitlement – 41 days away from work each year (made up of 32 days of annual leave, plus 9 public/privilege holidays (pro-rated for those who work part-time).
• Flexible working - We operate a flexi-time system, giving you the freedom to shape your working day in a way that suits you and meets business needs.
• Support for your wellbeing – We provide an hour of wellbeing time per week (pro-rated) for staff. We also provide an employee assistance programme, free annual health checks, seasonal flu jabs, a free eye care scheme and access to Health Insurance Plans through Civil Service Healthcare.
• Support for your family life – generous family friendly policies including maternity, paternity, adoption leave.
• Tax-free savings – Access to a cycle to work scheme.
• Special offers and discounts – Access to a range of discounts and exclusive offers through the Civil Service Social Club – Sports and Leisure, the Civil Service Motoring Association, the Civil Service Insurance Society and the Charity for Civil Servants.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Ability and Experience.

The selection process includes:

• A sift of applications: The panel will consider all complete applications. The information you give us in your application is important in deciding whether we will invite you to the next selection stage. Candidates will be assessed at sift on all essential criteria as per the person specification. Desirable criteria will be assessed at sift where there is a strong field of candidates as a second stage after essential criteria have been considered.
• Assessment and Interview: Candidates invited to assessment and interview will again be assessed on their skills, experience and behaviours in relation to the person specification. This will take place on Thursday, 18 June 2026. The assessment will consist of a written task producing a press release, media handling and content plan.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Louise Yau
• Email : louise.yau@estyn.gov.wales
• Telephone : 02920 446336

Recruitment team

• Email : recruitment@estyn.gov.wales

Further information

https://www.estyn.gov.wales/working-us/current-vacancies