Senior Content Designer

Job summary

Welsh Government

The Welsh Government delivers digital services to people and business across Wales. Led by our Chief Digital Officer, the Welsh Government is increasingly delivering more services online and has a vision (outlined in the Digital Strategy for Wales) of improving the lives of everyone through collaboration, innovation and better public services.

To achieve this vision, the Welsh Government needs specialist digital, data and technology skills across all departments in the organisation to improve the services and policies we develop for Welsh citizens.

For more information about the benefits of making a difference with us,please see the Employee Benefits Pack.

Job description

Welsh Government

The Welsh Government delivers digital services to people and business across Wales. Led by our Chief Digital Officer, the Welsh Government is increasingly delivering more services online and has a vision (outlined in the Digital Strategy for Wales) of improving the lives of everyone through collaboration, innovation and better public services.

To achieve this vision, the Welsh Government needs specialist digital, data and technology skills across all departments in the organisation to improve the services and policies we develop for Welsh citizens.

For more information about the benefits of making a difference with us,please see the Employee Benefits Pack.

Team/Division Overview

This role is based within the Health and Social Care communications team, leading on all Gov.Wales content across the portfolio. It is a fast paced, user-focussed role which supports the delivery of government priority work. The senior content designer will be linked into strategic planning and will help make the work of the group visible and accessible to ministers, stakeholders and the public.

Job Role

This post is mapped to the Senior Content Designerrole/level in the DDaT Profession Capability Framework. Follow the link to understand the role and the required skills.

Senior content designers are expert practitioners responsible for content quality and small teams.

• They develop and implement approaches to reviewing content at all stages of the user journey
• They are responsible for creating, evaluating, updating, and reviewing content and are comfortable using evidence, data, and research to make content decisions
• They build relationships across government to focus on user needs and influence stakeholders
• They contribute to and use corporate style guides / content patterns and are active in content communities.

We are looking for an experienced and enthusiastic senior content designer to join our team. You will play a key role in making sure we meet our statutory publication responsibilities, with a focus on clear digital communication and the user experience.

You will manage another content specialist, managing the quality of our digital content on Health and social care , Topic , GOV.WALES and other digital channels. You will also work closely with colleagues in the wider digital team and across the organisation, engaging with, and contributing to, the cross-government content community.

You will build relationships across government to focus on the needs of the user and to influence stakeholders and will be responsible for content strategies, policies, style guides and standards.

You will be a skilled editor with attention to detail. You will also know how to write simply and clearly, with the user in mind, and you will have the confidence to champion high-quality content within the organisation.

You will be a crucial part of growing our content design capacity as we seek to transform our products to better meet user needs. To help on this journey, we need somebody with enthusiasm and perseverance who can make the case for the change then see this through to the finished product.

You will work with subject matter experts to design content to meet user needs and make complex language and processes easy to understand.

Person specification

As the most Senior Content Designer and Web Manager in Health and Social Care, you will:

• Work autonomously and have responsibility for the health and social care area of GOV.WALES, ensuring content is user-centred and consistently meets publishing standards.
• Lead and direct strategic content improvement projects, driving content improvement in the health and social care area of GOV.WALES, with a focus on clear digital communication and the user experience. This includes reviewing existing content and upskilling health and social care policy officials and content providers in how to write for the web.
• Build long-term strategic relationships and communicate clearly and regularly with stakeholders, supporting mutual needs and commitments while focusing on user needs.
• Lead and develop content in order to embed good practice on layout, accessibility and data visualisation, making information accessible to all.
• Use data, research and evidence to review and evaluate content in order to drive continuous improvement.
• Take responsibility for assuring the quality of content from more junior colleagues, and coaching and guiding them to improve.
• Manage one staff member and have responsibility for the publication work programme of the health and social care web publishing team, deciding how work is allocated amongst the team.
• Oversee the creation, checking and publishing of webpages from content provided by policy teams to strict deadlines, using content management system.
• Ensure statutory responsibilities and professional publication standards are met.

Behaviours

We'll assess you against these behaviours during the selection process:

• Leadership

Technical skills

We'll assess you against these technical skills during the selection process:

• User-centred content design – deliver through others, and direct and critique their work.
• Strategic thinking (content design) – lead and direct strategic content improvement projects, focusing effort in the areas of greatest priority and ensuring goals and objectives are met.

Benefits

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

The selection process and stages are:

Number of Stages:2 stage processStage 1Application FormStage 2Interview

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : HSScomms@gov.wales
• Email : HSScomms@gov.wales

Recruitment team

• Email : SharedServiceHelpdesk@gov.wales