Senior Digital Communications Officer
Job summary
This is an exciting opportunity to join the NCA’s high performing Communications team.
In this role, you will use your digital expertise to support the delivery of the communications strategy through digital platforms including content generation, social media and web development.
You will support the team in driving forward digital ambitions, embracing an audience-lead and insight driven approach.
Job description
Utilising your proven social media channel expertise, you’ll support social media channel development as well as content generation, web and digital campaigns – with a particular focus on video.
With a demonstrable knowledge and understanding of social media and digital platforms, your experience will include the generation of compelling, creative content as well as designing and implementing social media campaigns.
You will be accustomed to using social listening tools and insight to inform digital output and provide real-time reporting where requested.
With evident editorial and technical skills, you will support the Digital Communications Manager in management of the NCA website, including functionality and performance and develop, maintain and update website content in collaboration with internal stakeholders and the website supplier.
You will have good communication and analytical skills and the ability to communicate clearly with a variety of internal and on occasion external stakeholders. You will have the ability to multi task and manage multiple priorities.
You may be expected to deputise for the Digital Communications Manager where required and asked to participate in and contribute to a number of cross-communications campaigns and initiatives to drive success of the wider Communications Team and further our goals.
We are looking for someone who is creative and bold and not afraid to develop new and creative approaches to storytelling, ensuring that we’re continually testing and learning and increasing the impact of our messages across our owned channels and beyond.
You will be proactive, strategic, resilient and able to handle a busy workload, work accurately at pace, and prioritise effectively to deliver against your objectives. You will also be flexible in taking on different activities to accommodate team requirements, and will be required to work out of hours and occasional weekends as part of an on-call rota.
Duties and Responsibilities:
Support with the implementation of the Agency's digital ambitions.
Support the Digital Communications Manager and wider team with the implementation of the Agency’s digital ambitions; through content creation, social media channel management, digital engagement, campaign delivery and evaluation.
Manage audience specific campaigns.
Manage bespoke, audience specific campaigns – in line with the Agency’s mission and communication objectives in protecting the public from serious and organised crime.
Develop the NCA’s website and social media channels.
Develop the NCA’s website and social media channels; analyse social and website analytics; use insight and evaluation to create and/or commission original social content; and use social listening tools to monitor our impact.
Content planning.
Work alongside the Media and Strategic Communication teams to plan for upcoming news stories and campaigns; whilst providing digital advice and support to officers across the agency.
Content creation.
Use filming and photography skills to capture operational activity; and edit footage and imagery to create engaging, high quality visual content. Create, edit and write content, including copy, graphics and animations for use across all digital channels. Working with creative agencies to deliver content where required.
Training and upskilling.
Assist with training and upskilling the wider Communication Team in digital tools and techniques, as well as other teams across the agency to develop products such as videos and podcasts. Provide technical and editorial support and expertise to teams within Communications and beyond.
On-call working:
Typically four periods per month, one period being out of core hours (5pm-11pm weekdays Or 09:00 - 11 pm weekends). On-Call rotas will be discussed in detail at offer stage.Person specification
Delivering at Pace.
You will be proactive, strategic, resilient and able to handle a busy workload, work accurately at pace, and prioritise effectively to deliver against your objectives. You will also be flexible in taking on different activities to accommodate team requirements, and will be required to work out of hours and occasional weekends as part of an on-call rota.
Changing and Improving.
We are looking for someone who is creative and bold and not afraid to develop new and creative approaches to storytelling, ensuring that we’re continually testing and learning and increasing the impact of our messages across our owned channels and beyond.
Extensive experience of content creation.
Experience of creating engaging content that drives awareness, engagement or conversation for social media. Experience of using Adobe Creative Suite, Canva or similar to create/edit content.
Experience of social media channel management.
A proven news sense, with knowledge of engagement trends and digital techniques. Experience of analysing social and website analytics, and using social listening tools to monitor impact.
Experience of campaign delivery and evaluation.
Excellent understanding of what makes a digital campaign work. Proven ability to analyse digital insights and produce engaging content, aligned to strategic/tactical objectives for a range of target audiences, and evaluating success. Experience of working with media buying agencies.
Filming and video editing skills.
Experience of using filming and video editing skills across a variety of content types including interviews, piece to camera (PTC), internal events, user-generated content (UGC), operations and campaigns.
Vetting requirements - SC Enhanced
Prior to commencing the role, you will need to successfully complete SC Enhanced clearance. The requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years.Failure to meet the residency requirements will result in your security clearance application being rejected.For further information on National Security Vetting checks please visit the following page Demystifying VettingIndividuals will be required to undertake and pass a substance misuse test as part of pre-employment checks.Behaviours
We'll assess you against these behaviours during the selection process:
- Delivering at Pace
- Changing and Improving
Technical skills
We'll assess you against these technical skills during the selection process:
- Ability to analyse insights and produce engaging content, including video, infographics, and animations, which are aligned to strategic and/or tactical objectives for a range of target audiences.
- An excellent understanding of how to use social media channels to increase audience reach and engagement, with braid knowledge of changing trends and techniques
- Proven experience of content creation, social media channel management, digital engagement, campaign delivery and evaluation (experience criteria)
Benefits
Alongside your salary of £45,326, National Crime Agency contributes £13,130 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.All NCA employees are members of the UK Civil Service and eligible for the Civil Service pension scheme, alongside your salary the NCA contributes £13,130. Further information on the benefits of the scheme is available on the Civil Service Pension Website.
New entrants to the NCA receive 26 days annual leave, rising to 31 on completion of 5 years continuous service, plus 8 bank holidays.
If qualifying criteria is met new joiners from UK Police Forces or the UK Intelligence Community (UKIC) will have service with those employers taken into account for continuous service purposes for annual leave entitlement only, this will be up to a maximum of 31 days leave (including 1 privilege day).
Other benefits include:
- Flexible working, including flexi-time, compressed hours and job sharing (in line with business requirements)
- Family friendly policies, notably above the statutory minimum
- Learning and Development opportunities
- Interest free loans and advances, including season tickets, childcare and rental deposits
- Housing schemes - Key Worker status
- Discounts and Savings with a wide variety of services including Cycle to Work, Smart Tech schemes, dental insurance, gym discounts and savings on everyday spending, available through the Reward Gateway , Edenred and Blue Light Card schemes.
- Staff support groups/networks
- Sports and social activities, including membership to the Civil Service Sports Council (CSSC)
Further information is available on the NCA Website.
Things you need to know
Artificial intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.Selection process details
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.How we will assess you
Your application will be assessed against the following:Technical - this will be assessed by 500 word examples on:- Ability to analyse insights and produce engaging content, including video, infographics, and animations, which are aligned to strategic and/or tactical objectives for a range of target audiences.
- An excellent understanding of how to use social media channels to increase audience reach and engagement, with braid knowledge of changing trends and techniques
- Proven experience of content creation, social media channel management, digital engagement, campaign delivery and evaluation
Longlist
In the event of a high number of applications, we may operate a longlist. Applicants will need to meet the minimum pass mark for the lead criteria.
- Proven experience of content creation, social media channel management, digital engagement, campaign delivery and evaluation .
Candidates who do not meet the minimum pass mark for the lead criteria will not progress to having their other criteria assessed. Applications must meet the minimum criteria to be progressed to the assessment stage.
You will receive an acknowledgement once your application is submitted.
We aim to have sift completed and scores released within 10 working days of the closing date of the advert. For high volume campaigns this timeframe may be extended.
Scores will be provided but further feedback will not be available at this stage.
For guidance on the application process, visit:NCA Applying and Onboarding
Assessment 1
The format of this assessment will be Interview which will be tested on the criteria listed in the Success Profiles at Assessment section.
Success Profiles at Assessment
Behaviours- Delivering at Pace
- Changing and Improving
- Ability to analyse insights and produce engaging content, including video, infographics, and animations, which are aligned to strategic and/or tactical objectives for a range of target audiences.
- An excellent understanding of how to use social media channels to increase audience reach and engagement, with braid knowledge of changing trends and techniques
- Proven experience of content creation, social media channel management, digital engagement, campaign delivery and evaluation
Desirable Criteria
Desirable criteria are only used for assessment in the event of a tie break.- Having worked in a digital communications related role, relevant experience of developing and evaluating digital content.- Industry-recognised communication qualification (such as CIPR) or equivalent experience.
Assessment Outcome
Outcomes will be communicated via the NCA recruitment portal.If successful but no role is immediately available, you may be placed on a reserve list for 12 months.
Reserve lists can be used to fill similar role types across the Agency where the assessment criteria is considered a match by the recruitment team and the business area.
In the event of a tie at the assessment stage, available roles will be offered in merit order using the following order:
- Lead criteria (behaviours/technical/experience)
- If still tied, desirable criteria will be assessed (if advertised)
- If still tied, application sift scores will be used
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.Contact point for applicants
Job contact :
- Name : The Recruitment Team
- Email : central.recruitment@nca.gov.uk
Recruitment team
- Email : central.recruitment@nca.gov.uk
Further information
If you believe your application has not been treated fairly, email: Central.Recruitment@nca.gov.uk (quoting the vacancy reference).If unresolved, you may escalate your complaint to the Civil Service Commission.
Salary range
- £45,326 per year