Senior Intermediary Marketing Manager (Maternity Cover - 13 Month Fixed Term Contract)

Job summary

NS&I is one of the largest savings organisations in the UK with more than 24 million customers and over £240 billion invested. We are both a government department and an Executive Agency of the Chancellor of the Exchequer. Our origins can be traced back more than 150 years to 1861.

A small company with a big reach, we offer a range of benefits including flexible working, a 9-day fortnight scheme, a performance-related variable pay bonus, a generous pension scheme and great opportunities for development. We care for colleagues, respect one another, invest in our people and manage talent effectively.

We are currently working in a hybrid way with colleagues expected to work at their chosen office location for 40% of their working month.

As Senior Intermediary Marketing Manager you will have overall responsibility for the developing and planning of all financial adviser marketing and communications activity for NS&I, to encourage their advocacy and ultimately help towards meeting NS&I’s core remit of raising cost-effective financing for HM Treasury.

Work alongside the Head of Intermediary Relationships in managing NS&I’s relationship with the financial advice market, ensuring that NS&I offer to this audience is understood, promoted and trusted.

Be a subject matter expert (SME) on Financial Adviser service needs in order to support the planned migrations in the NS&I Transformation Programme and in day-to-day service development initiatives

Job description

See Key Responsibilities in Job Description for additional information

Person specification

Essential experience

• Experience of working in a financial marketing role, with substantial experience in marketing communications for companies within the financial services sector

• Experience of managing third party B2B relationships

• Experience at creating communications that are targeted at a senior and professional B2B audience

• Relevant experience of a regulatory environment

Qualifications

• Degree or other relevant qualification, in either marketing or financial services

Essential skills

• Communication and presentation skills

Essential technical knowledge

• Digital Marketing campaign strategy and planning

• Event exhibiting

• Knowledge of how financial advisers work, and their motivations, to enable the crafting of marketing communications copy that is pitched at the right level

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Managing a Quality Service
• Delivering at Pace
• Seeing the Big Picture

We only ask for evidence of these behaviours on your application form:

• Communicating and Influencing
• Managing a Quality Service

Benefits

Alongside your salary of £52,250, National Savings and Investments contributes £15,136 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Some benefits of working at NS&I include:

• Learning and development tailored to your role

• An environment with flexible hybrid working options

• 9-day fortnight scheme

• A culture encouraging inclusion and diversity

• A Civil Service pension with an average employer contribution of 28.97%

• Generous annual leave – starting at 25 days, increasing annually up to 30 days

• Enhanced maternity, paternity, adoption and shared parental leave

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

To apply, please click the link on this advert and follow the steps to complete the application form.

In your application you will be asked to provide the following

• An outline of your career history and qualifications with your key responsibilities and achievements.

• A 250 word personal statement on the key essential experience:

• • Experience of working in a financial marketing role, with substantial experience in marketing communications for companies within the financial services sector

• • Experience at creating communications that are targeted at a senior and professional B2B audience

• A 250 word statement for each of the following behaviours at sift:

• • Communicating & Influencing

• • Managing a Quality Service

Please use examples from your experience and knowledge to demonstrate how you meet them addressing the essential criteria in the Person Specification. We would recommend using the STAR ‘situation, task, action, result’ method of giving examples.

We will assess applications on your personal statements based on the experience criteria outlined and behaviour statements.

In the event we receive a large number of applicants, applications will be sifted first on the Personal Statement based on the following experience criteria:

• Experience of working in a financial marketing role, with substantial experience in marketing communications for companies within the financial services sector

Only those that meet the minimum acceptable score for this criteria will qualify for the full sift and be considered for interview.

If shortlisted, you will be invited to attend a 1 hour panel interview via video call.

As part of this interview you will be asked to make a 10 minute presentation aimed at demonstrating your Communication and presentation skills

Interviews will take place on 4,5,6 February 2026.

This role is scheduled to begin on 23 March 2026. Please ensure you are available to start from this date.

Note we are unable to accept CVs.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : jobs@nsandi.com
• Email : jobs@nsandi.com

Recruitment team

• Email : jobs@nsandi.com

Further information

The law requires for selection for appointment to the Civil Service is on merit on the basis for fair and open competition as outlined in the Civil Service recruitment principles. If you feel your application has not been treated in accordance with the recruitment principles and you wish to make a complaint, you should contact jobs@nsandi.com in the first instance. If you are not satisfied with the response you receive, you can contact the Civil Service Commission info@csc.gov.uk

Attachments

SIMM role profile - Jan 26 Opens in new window (pdf, 703kB)Benefits Leaflet - V2 updated 22-11-23 Opens in new window (pdf, 424kB)Pension candidate-pack V1 Opens in new window (pdf, 166kB)