Senior Marketing Campaign Manager

Job summary

Please note this vacancy is open to employees of DHSC, UKHSA, MHRA, CQC, HFEA, HTA, NIHCP and NHS Resolution, who have been appointed on merit following a fair and open competition; or were appointed to a permanent post through an exception in the Civil Service Commissioners' rules.

In the Department of Health and Social Care, we are proud of our purpose – to enable everyone to live more independent, healthier lives for longer. To achieve this, and create a great place to work, we have four values: we are inclusive, we constantly improve, we challenge, and we are agile. If this sounds like an environment you would like to work in, we would love to hear from you.

As health and social care issues affect us all, the work of the Department of Health and Social Care is always at the forefront of the public’s mind. We are looking for a Senior Marketing Campaign Manager who can hit the ground running as part of a high performing team in an exciting and fast paced communications environment.

Job description

This is an opportunity to work in a friendly and welcoming team where you’ll get end to end experience of delivering campaigns to make an impact on some of the most challenging health issues facing the nation, including vaccinations, women's health and adult social care recruitment.

Person specification

Role responsibilities

Campaign Delivery

- Understand how campaigns support wider Departmental priorities and Government missions
- Manage and deliver integrated campaigns including strategy, creative development, production, media planning, buying and implementation and evaluation
- The above could include, but not be limited to: TV, Video-on-Demand, Online Video, radio, digital (including social and search), out of home, PR, influencers and multicultural community outreach programmes (including, for example, PR, print, social, radio and podcasts)
- Be curious and passionate about developing technologies including AI
- Commission, quality assure work and collaborate with specialist agencies where required
- Deliver campaigns on time and on budget – striving for value for money
- Delivery of relevant campaign research and evaluation.

Project Management

- Lead the development of project timelines, including determining priorities and managing upwards any challenges or competing priorities
- Lead or effectively delegate the management of workflow and status documents, as required
- Lead or support the management of third-party suppliers including specialist agencies where required
- Lead or support the management of stakeholders, from preparing presentations through to presenting, where required
- Identify areas for improvement or simplification of processes, as required
- Provide recommendations for project delivery decisions based on evidence and experience and relevant considerations such as timing, cost, benefits and risks.

Stakeholder and People Management

- Build strong professional relationships with policy, communications and clinical teams, both within DHSC and in ALBs, with the ability to positively influence where required
- Work with and motivate multi-disciplinary teams to deliver their full potential or work independently, as required.
- Champion an environment of inclusion, openness, and innovation
- Be able to constructively challenge, make difficult decisions and effectively manage up and down
- Line manage direct reports where required

Administration

- Understand and effectively manage financial processes with your team. This could include:
- Building positive working relationships with key finance team contacts
- Supporting the development of business cases
- Raising purchase orders
- Managing estimates and invoices from third party suppliers
- Regularly updating financial trackers, plus monthly and quarterly reporting
- Organising and managing meetings (online, in-person and hybrid), as required
- Striving to deliver value for money across all projects

Key skills and experience required for the role

Essential

- Experience of large-scale integrated campaign activation across advertising, PR, social, digital products and partnerships – to deliver measurable impact.
- An ability to communicate effectively with different audiences, including using insight.
- Expertise in qualitative and quantitative research and evaluation.
- The ability to build and maintain networks with counterparts in other organisations.
- Strong communication skills (both written and presentational), project (including financial management) and agency management skills.
- Ability to remain calm under pressure and prioritise workload (dealing with competing priorities appropriately).
- Extensive knowledge of office systems and Microsoft Office suite

Behaviours

We'll assess you against these behaviours during the selection process:

• Delivering at Pace
• Making Effective Decisions
• Communicating and Influencing

We only ask for evidence of these behaviours on your application form:

• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• GCS technical: Implementation skills - Develop and implement effective communication strategies and plans. Work with stakeholders and partners to deliver communication.

Benefits

Alongside your salary of £42,360, Department of Health and Social Care contributes £12,271 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Experience and Technical skills.

Applications will be sifted W/C: 06/04/2026

Interview date: W/C 20/04/2026

Interview location: By video

Further details and interview slots will be released to candidates who are successful at sift.

Applications will be sifted on your CV, Personal Statement and Behaviours.

An initial sift based on your CV and Personal Statement may be held if a large number of applications are received. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to assessment/interview.

Please use your CV to set out your career history, highlighting specific responsibilities and achievements that are relevant for this role. These can be found in the ‘key skills and experience required for the role’ section of the advert.

Please use your personal statement to (in no more than 1000 words) outline how you meet the key skills and experience required for the role as set out in the job advert.

At interview candidates will be assessed on behaviours, strengths and technical skills.

To find out more about working in the department please visit our page on the Civil Service careers website https://www.civil-service-careers.gov.uk/departments/working-for-the-department-of-health-social-care/ and to find out more information on how to apply visit the Civil Service careers website https://www.civil-service-careers.gov.uk/how-to-apply/

Applicants who are appointable but were not successful in appointment to this vacancy, may be held on a reserve list for up to 12 months, and contacted if similar vacancies become available.

Please be aware that some travel may be required across the DHSC estate.

Candidates must ensure that all information provided in their application is factually accurate. Any examples provided must be taken from personal experience. The Civil Service abides by honesty and integrity as part of its core values, if evidence of plagiarism is found, applications may be withdrawn.

Please note that applicants will require clearance.

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

Further Information

Any move to DHSC from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare; for further information visit the Childcare Choices website.

New entrants are expected to join on the minimum of the pay band.

Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via DHSCRecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Complete the ‘Assistance required’ section in the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Terms and Conditions

Candidates should note that DHSC’s Terms and Conditions of employment changed from 1 October 2013. It is the candidate’s responsibility to ensure they are aware of the terms and conditions they will adopt should they be successful.

New Entrants to the Civil Service

New entrants appointed in grades AA to G6 will receive DHSC’s modernised terms and conditions:

• Annual Leave: 25 days on entry rising by one day for each completed year of service to a maximum of 30 days and pro-rata for part-time staff
• Privilege Leave: 1 day - for the King’s birthday
• Hours of Work: 37 hours (net) per week for full time staff in all geographical locations, including London and pro rata for part-time staff
• Occupational Sick Pay (OSP): one month full pay/one month half pay on entry, rising by one month for each completed year of service to a maximum of five months’ full pay and five months’ half pay
• Mobility: Mobility clause in contracts allow staff to be mobile across the Civil Service
• Probation: 6 month probation period

Existing Civil Service staff transferring from another Government department, on either level transfer or promotion

All staff moving to DHSC will transfer onto DHSC’s modernised terms and conditions (as outlined above).

Existing DHSC staff, appointed on promotion

If DHSC’s modernised terms and conditions are already held, the employee will retain those terms and conditions. If DHSC’s pre-modernised terms and conditions are held, the employee will transfer onto DHSC’s modernised terms and conditions (as outlined above).

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Emma Logan
• Email : Emma.logan@dhsc.gov.uk

Recruitment team

• Email : dhscrecruitment.grs@cabinetoffice.gov.uk

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact the DHSC Central Recruitment Team at DHSCrecruitment@dhsc.gov.uk
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: https://civilservicecommission.independent.gov.uk/contact-us/

Attachments

General Pay Principles on Recruitment Opens in new window (pdf, 72kB)