Senior Recruitment Marketing Manager

Job summary

The Home Office works to build a safe, fair and prosperous U.K.

The Chief Operating Officer Group works closely with the Home Office’s policy and operational commands to enable us together to deliver the department’s priorities. The group is comprised of different teams and professional functions, including Commercial, Communications, Finance, People, Portfolio and Project Delivery, Private Office, Security, Estates and Information.

The Home Office Resourcing Centre leads recruitment activity across the department, ensuring the organisation attracts and retains talented individuals through well-designed roles and targeted resourcing, attraction, and selection strategies.

The Senior Recruitment Marketing Manager reports to the Head of Employer Brand & Recruitment Marketing and works as part of a team responsible for developing and delivering strategies that promote recruitment campaigns and achieve hiring objectives.

This role provides an excellent opportunity to apply and develop marketing expertise within employer branding and recruitment marketing—an area of growing importance and high value to employers.

Job description

We are seeking candidates with significant experience in a communications delivery role, particularly in developing and delivering integrated paid marketing campaigns. You will be motivated to work on creative recruitment campaigns that deliver clear, measurable outcomes.

You will have a proven track record of leading campaigns end-to-end, from initial research and insight through to strategy development, creative and media planning, implementation, and evaluation. Strong marketing expertise is essential, along with the ability to build effective relationships with a wide range of stakeholders and audiences.

You will be highly organised, able to work independently, and skilled at managing competing priorities. Strong project management capability is crucial, alongside experience in managing budgets effectively, including monitoring and forecasting spend.

Responsibilities will include:

• Campaign development: sourcing and analysing insight to set KPIs, define audiences and inform creative and media plans.
• Internal stakeholder management: securing approval of plans, including with hiring managers and senior stakeholders; collaborating with other Home Office Resourcing Centre teams, including Resourcing Consultants, to develop campaign plans.
• Supplier management: briefing, approval and evaluation of communications agency and other suppliers.
• Development of communications plans: including creative development, media planning and buying and full integrated plans.
• Brand management: Applying the Home Office recruitment branding appropriately, maintaining overall brand coherence.
• Evaluation: close working with the Resourcing Centre’s Analytics and MI team to set, measure and report on KPIs and analyse results to improve future campaigns.
• Line management of a small team.
• Budget management: accurate management of campaign budgets including forecasting and payments.

This role is available on a full-time basis with the option of compressed hours working. This role is also suitable for part-time working hours, with a minimum requirement to work 4 days / 30 hours per week due to business requirements.

Person specification

Essential Criteria:

• Experience of supplier management, to include creative and/or media agencies or leading media owners. Experience of briefing, day to day management and performance management.
• Aptitude for creative development: to include developing propositions, messaging and creative assets, ensuring consistency and building brands.
• A detailed understanding of media planning and implementation: to include development of strategies and integrated multi-channel media plans and management of delivery, including evaluating campaign success.
• Proven ability to see the bigger picture and both identify and mitigate risks including reputational risks.
• Collaboration and negotiation: Ability to develop and deliver marketing campaigns working alongside business colleagues. A track record of influencing senior stakeholders to secure agreement to proposals.
• Project management and prioritisation: able to work at pace to deliver a number of campaigns in support of communications priorities, which can change at short notice. Able to prioritise and manage projects effectively.
• Leadership and decision-making: ability to lead a team and work independently to deliver effective campaigns.

Desirable Criteria:

• Experience of running recruitment marketing campaigns.
• Formal marketing qualification.

Benefits

In addition to your salary, a career with the Home Office offers a range of benefits, including:

• A Civil Service pension with an employer contribution of 28.97%.
• In-year reward scheme for one-off or sustained exceptional personal or team achievements.
• 25 days annual leave on appointment, rising with service to 30 days.
• Eight days of public holidays, plus one additional privilege day. Where business needs allow, some roles may be suitable for a combination of office and home-based working. This is a non-contractual arrangement where all employees will be expected to spend a minimum of 60% of their working time in an office.
• See more of our benefits on our careers website.

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Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Strengths, Ability and Experience.

This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

We will endeavour to conduct the selection process in line with the dates indicated below, but cannot guarantee that these will not, where necessary, be revised.

As part of the application process, you will first be asked to confirm your eligibility by providing some basic personal information.

After submission of this first stage, you will be invited to complete the followingCivil Service Management Judgement test.

1. Online Test – by 04th June 2026

If you successfully pass the Management Judgement test, you will be invited to complete the full application form. Please complete the online tests as soon as possible (within 24-48 hours is recommended). If you fail to complete the online test or full application before the deadline, your application will be withdrawn.

Guidance for the Civil Service tests will be available when you are invited to take the test. The online tests are accessed via the Civil Service Jobs website.

You cannot complete the tests on a mobile phone or tablet.

Following successful completion of your test, you will then be asked to complete the full application form.

2. Application – by 04th June 2026

As part of the application process, you will be asked to complete:

• CV
• Personal Statement (maximum 750 words).

Your CV should consist of your career history, qualifications and skills/experience, including any key achievements in each role.

Your CV will be scored against the experience required for the role as noted within the essential criteria.

The Personal Statement should be aligned to and demonstrate how you meet the skills and experience set out in the essential criteria, detailed in the job description.

For guidance and information on how to construct your application (CV, Personal Statement and Behaviours), you are encouraged to visit Civil Service Careers website.

3. Sift – commencing 08th June 2026

The sift will be held on the Personal Statement and CV.

Should a high volume of applications be received, an initial sift will be conducted on the CV. Candidates who pass the initial sift will then be progressed to a full sift that will consist of all the remaining elements submitted (Personal Statement). Candidates who fail to meet the minimum pass score for the initial sift will not have their remaining submitted elements scored and will only receive a sift score for that assessed at the initial sift.

If you are successful at sift stage, you will be invited to an interview that will be Strength based and Experienced based questions.

4. Interview – commencing 29th June 2026

The interview will take place on MS Teams.

For guidance and information on what to expect and how to prepare for an interview, you are encouraged to visit Civil Service Careers.

Problems during the application process

If you experience problems accessing this advert, or you think you’ve made a mistake on an initial application, please contact hocandidates.grs@cabinetoffice.gov.uk, including the vacancy reference, at least two working days before the vacancy closes. Further information can be found on our website.

Do not create or attempt to submit another application, online test or use a different Civil Service Jobs account to proceed as this would be in violation of the candidate declaration.

Location Preference

You can select up to two locations in order of preference. Please ensure that these are locations you are prepared to travel to. If you are offered a role at one of your preferred locations and you decline, your application will be withdrawn.

Reserve List

A reserve list may be held for a period of up to 12 months from which further appointments may be made. There is no guarantee that being held on a reserve list will lead to a job offer. Further information can be found on our website.

Reserve lists will be held for each location and profession. Candidates will be appointed in merit order by location and profession.

Further Information

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct.

If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.

Reasonable Adjustments

If a person with disabilities is at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

• Contact Government Recruitment Service via HOrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs

• Complete the “Assistance Required” section in the “Additional Requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a language service professional

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Home Office Resourcing Centre
• Email : HORCCampaignTeamCorporateEnablers@homeoffice.gov.uk

Recruitment team

• Email : HOrecruitment.grs@cabinetoffice.gov.uk

Further information

If you feel that your application has not been treated in accordance with the Civil Service Recruitment Principles. and you wish to make a complaint, then contact the Government Recruitment Service via HOrecruitment.grs@cabinetoffice.gov.uk. If you are not satisfied with the response that you receive, then you can contact the Civil Service Commission.

Attachments

Candidate_Information_v17_April_2026 Opens in new window (pdf, 207kB)2025-11-17 Pre-employment Checking - Document Requirements (V17) Opens in new window (pdf, 231kB)