Senior Social Media Manager

Job summary

IMPORTANT - This vacancy is using the Civil Service Numerical and Verbal tests. The deadline for completing the tests is the same as the vacancy closing date. Please ensure you complete the tests with sufficient time to complete the written application.

The Department for Education is looking for an experienced, senior social media manager to join our social media team on a fixed term contract.

The Senior Social Media Manager will play a central role in the management and publishing of social content across departmental channels and collaborations with third party storytellers. They will work closely with the Head of Channels and Engagement, the Head of Content, another Senior Social Media Manager and the team’s videographers and creatives. This role also requires close collaboration with other communications teams, key stakeholders within the DfE including ministers, Special Advisors, and other government departments to assist in growing our audiences and engagement.

The ideal candidate will have extensive experience, and a proven track record in social media comms, digital storytelling, and working with creators, as well as enthusiasm to work with online news media. They will be able to think strategically and creatively around specific audiences, pitch creative ideas for how to reach them, brief teams on content concepts, and have an expert knowledge of the social media platforms we operate on.

Fascinated by digital storytelling, the Senior Social Media Manager will be well versed in analytics, and have the capability to plan ahead, react in the moment, and spot opportunities to make more of our existing content and introduce new strands of content.

Highly organised, results driven, resourceful, a team player, strong communicator, and trusted copywriter, they will be looking for a unique challenge that makes a genuine difference to people and sits at the heart of government.

Job description

Responsibilities include, but are not limited to:

• Manage the content output on DfE organic, owned social media channels and support ministerial channels.
• Take the lead on reactive, proactive and calendar specific projects, planning, producing, owning, and managing key social projects and initiatives.
• Help to shape content and social strategy alongside the creative team, and see these ideas through to publish.
• Advise content creator colleagues, other comms teams and private offices on platform-specific best practice and trends.
• Build and develop relationships with audience-specific external content creators, digital media platforms, and well-known public figures with a view to creating impactful collaborations.
• Ensure the right tone of voice for the DfE and ministers as required.
• Balance creative storytelling alongside the responsibilities and expectations of a government social media account.
• Manage and maintain the DfE social publishing schedule.
• Contribute to creative development and production of assets.
• Analyse and report on content performance with relevant analysis and recommendations.

We welcome applications from candidates seeking part time or compressed working pattern. However, due to the nature of the work and the shift coverage required, the minimum number of contracted hours for this role is 30 hours per week over a 4 day period.

Person specification

Essential Criteria:

• Experience of taking ownership of a suite of social media platforms within a large organisation.
• Experience of working in a fast-paced environment with the ability to adapt and flex to ongoing developments.
• Confidence challenging the status quo and defending editorial decisions.
• In-depth knowledge of the major social platforms and how to utilise them effectively to deliver comms that speak to key audiences.
• Utilise data to effectively inform strategies, plans and bring others ‘on the journey’.
• Strong copywriting experience and an eye to detail.
• Effective planning and publishing experience.
• Positive attitude and collaborative approach to work, keen to be involved in the team.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Making Effective Decisions
• Changing and Improving
• Delivering at Pace

Benefits

Alongside your salary of £48,999, Department for Education contributes £14,195 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

Applicants currently holding a permanent post in the Civil Service should note that, if successful, their salary on appointment would be determined by the Department’s transfer / promotion policies.

As a member of the DfE, you will be entitled to join the highly competitive Civil Service Pension Scheme, which many experts agree is one of the most generous in the UK.

You will have 25 days leave, increasing by 1 day every year to a maximum of 30 days after five years’ service. In addition, all staff receive the King’s Birthday privilege holiday and 8 days’ bank and public holidays.

We offer flexible working arrangements, such as job sharing, term-time working, flexi-time and compressed hours.

Most DfE employees will be working a hybrid pattern, spending at least 60% of their time in an office or work setting. Changes to these working arrangements are available in exceptional circumstances but must be agreed with the line manager and in line with the requirements of the role.

Travel to your primary office location will not be paid for by DfE, but costs for travel to an office which is not your main location will be covered.

As an organisation, which exists to support education and lifelong learning, we offer our staff excellent professional development opportunities.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.

To apply for this role, please select 'Apply Now' at the top or bottom of this advert. CV details need to be included in the template within the application form; attached or emailed CVs will not be considered.

Stage 1: Civil Service Numerical Test (CSNT)

When you have completed your personal information, you will be asked to complete the CSNT. You must achieve the minimum pass mark to progress to the next stage.

Stage 2: Civil Service Verbal Test (CSVT)

When you have completed the CSNT, you will be asked to complete the CSVT. You must achieve the minimum pass mark to progress to the next stage.

Stage 3: Written Application

To apply for this role, you will be required to provide a CV and Statement of Suitability.

• Your CV should include details of your employment history, and the skills and experience gained in those roles.
• Your Statement of Suitability (max 750 words) should demonstrate how your experience meets the essential criteria listed above.

We will use your CV and statement to assess your suitability for the role against the essential criteria listed in the person specification section above.

When looking at your experience, we’re looking for examples of things you have previously achieved or your knowledge in a particular field, which are relevant to the job role. We’re not looking at how much time you spent in a particular field, but rather how you performed. Sometimes experience can be transferable from a non-work context. Skills gained through voluntary work or a hobby, such as teamwork or communication, can demonstrate the experience required for the role.

We will assess your experience against all essential criteria.

To confirm, the maximum word count for the personal statement is 750 words. Please adhere to this limit as anything over 750 words will not be taken into account.

The sift will be restricted to assessing personal statements only in the event of a large volume of applications.

More guidance on personal statements can be found here – completing your application.

We reserve the right to increase the minimum pass mark for the CSNT and CSVT where there is a high volume of applications or a particularly strong field of candidates. Where this occurs, candidates who do not meet the revised pass mark will not progress further, and their written application will not be assessed.

Stage 4: Interview

At interview you will be asked questions around the Behaviours listed in the advert. We will also ask you some Strength-based questions.

Strengths are a way for Hiring Managers to understand what motivates you and what you enjoy doing, which helps the panel to understand your areas of strength. Evidence shows that people do better work when a job aligns well with what they enjoy and find motivating. We don’t advertise which strengths we are going to assess you on as we want to be able to assess your first, natural response to the questions.

Behaviours are the actions and activities that people do which result in effective performance in a job. We want to get an understanding of the actions and activities that you have done (or would do) that result in effective performance.

As part of the interview process, candidates will be required to prepare and deliver a short presentation. No visual aids or handouts will be required, but notes can be used. The presentation will be assessed against the essential criteria for the role and the topic shared with shortlisted candidates.

Important Information

If you fail to complete the tests before the deadline, your application will be withdrawn. Guidance will be available when you are invited to take the test. The tests are untimed, administered via Civil Service Jobs, and applicant guidance is available during the test and online on GOV.UK Online Tests guidance.

Applicants must complete the test on their own, without help, and Departments reserve the right to retest applicants under supervised conditions at later stages of the selection process. Doing this can provide reassurance to recruiters who are concerned about the authenticity of one or more test results.

Please ensure you allow yourself sufficient time to complete both assessments and submit your application before the advertised deadline.

Reasonable adjustments & test accessibility:

See our reasonable adjustments guide for candidates (online tests), or some example case studies, to act as a guide. You can use these to help you decide whether to ask for help or take the test without help.

More information about online tests can be found here: Preparing for the Civil Service Verbal and Numerical tests - GOV.UK. You will also find practice tests on this page if you would find them helpful prior to completing the live test.

Other Information

Interviews may be via Microsoft teams or face to face; the vacancy manager will confirm prior to the Interview.

In your application, please don’t include personal information that identifies you.

This means we can recruit based on your knowledge and skills, and not background, gender or ethnicity - it's called name blind recruitment (opens in a new window).

Please ensure that you remove from your application, all references to your:

• name/title

• educational institutions

• age

• gender

• email address

• postal address

• phone number

• nationality/immigration status

We reserve the right to raise the minimum pass mark in the event of a high volume or strong field of candidates.

Please be aware that this role can only be worked in the UK from the location options provided and not from overseas.

The government is committed to supporting apprenticeships, enabling people to learn and progress in a role whilst earning. We want to monitor the number of people who have completed apprenticeships who are now applying to progress further in their career and are asking this question to all candidates, on all vacancies. You will be asked a question as part of the application process about any previous apprenticeships you have completed. Your response to this question will not affect your application and it is not a requirement of the role to have completed a previous apprenticeship.

If successful and transferring from another Government Department a criminal record check maybe carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstance some candidates will want to send their completed forms direct. If you will be doing this, please advise Department of Education of your intention by emailing Pre-Employment.Checks.DFE@education.gov.uk stating the job reference number in the subject heading.

Department for Education do not cover the cost of travel to your interview/assessment unless otherwise stated.

A reserve list may be held for a period of 12 months from which further appointments can be made.

Candidates will be posted in merit order based upon location preference. Where more than one location is advertised you will be asked to state your preferred location.

New entrants are expected to join on the minimum of the pay band.

Applicants who are successful at interview will be, as part of pre-employment screening subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

Terms and conditions of candidates transferring from ALBs and NDPBs

Bodies that are not accredited by the Civil Service Commission and are not able to advertise at Across Government on Civil Service jobs will be treated as external new starters and will come into DfE on modernised terms and conditions with a salary at the band minimum.

Bodies that are accredited by the Civil Service Commission but do not have civil service status will be offered modernised terms and will not have continuous service recognised for leave or sickness benefits. Salaries should be offered at band minimum, but there is some flexibility where this would cause a detriment to the individual.

Bodies that are accredited by the Civil Service Commission and do have Civil Service status will be treated as OGD transfers. Staff appointed on lateral transfer will move on to pre-modernised DfE terms (unless they were on modernised terms in their previous organisation). Staff appointed on promotion will move on to modernised DfE terms. Staff will transfer over on their existing salary (on lateral transfer) and any pay above the DfE pay band maximum will be paid as a mark time allowance. Staff moving on promotion will have their salaries calculated using the principles set out in the attached OGD transfer supplementary information.

Reasonable adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. If you need a change to be made so that you can make your application, you should:

Contact Department of Education via centralrecruitment.operations@education.gov.uk soon as possible before the closing date to discuss your needs.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Please refer to the attached ‘Reasonable Adjustments Guide 05_2025 – accessible version’ at the bottom of the advert, for further information.

Childcare Vouchers

Any move to Department for Education (DfE) will mean you will no longer be able to carry on claiming childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Jossie Evans
• Email : jossie.evans@education.gov.uk

Recruitment team

• Email : Centralrecruitment.operations@education.gov.uk

Further information

The Department for Education’s recruitment processes are underpinned by the Civil Service Commissioners Recruitment Principles, which outlines that selection for appointment is made on merit based on fair and open competition. You have the right to complain if you feel a department has breached the requirement of the Recruitment Principles. In the first instance, you should raise the matter directly with the department concerned via CentralRecruitment.Operations@education.gov.uk. If you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their web pages

Attachments

DFE Terms & Conditions - accessible version Opens in new window (pdf, 215kB)Reasonable Adjustments guide 05_2025 - accessible version Opens in new window (pdf, 723kB)OGD Transfer Supplementary information - accessible version Opens in new window (pdf, 327kB)