Social Media Producer

Job summary

We’re looking for a social-first creative who lives and breathes social media — someone who gets their news and information from TikTok, Instagram, YouTube and emerging platforms, understands the role of trends and creators in shaping culture, and knows what makes content resonate.

The ideal candidate will be confident and capable as a producer, whether that’s through experience building and managing their own channels or producing for organisations, and will bring creative instincts, editorial judgment and technical skills to every stage of content production.

You’ll help shape how government communicates with UK audiences in a way that’s timely, authentic and impact-driven, working on issues that matter and affect people’s lives. At MHCLG we are working to make sure everyone has a decent and stable place to call home, tackling homelessness, building the homes people need and making sure they are safe following the tragic lessons of Grenfell. We are giving more rights to renters and leaseholders, and giving people the power to shape and improve their communities.

You will be able to film social first content that feels native to each platform, capturing engaging footage quickly and effectively, and using performance insight to refine and elevate future content.

In this role you’ll also play a key part in shaping social media strategy, using audience insight and performance data to inform how we plan content, engage communities and iterate approaches. You’ll work collaboratively with colleagues across creative production and social media strategy to develop content plans rooted in analytics, platform trends and audience behaviour, ensuring our digital communications are relevant, effective and forward-thinking.

The post is based in London due to the business requirements of this role, including regular London-based shoots and the need for fast, in-person collaboration. Shoot days will count toward the 60% office‑based working requirement.

Job description

• Produce high-quality, social-first content including vox pops, interviews, creator-led shoots and short-form video for organic social channels.
• Manage the end-to-end production process, from concept development and scripting through to filming, editing and publishing.
• Create and adapt content specifically for short-form platforms, using relevant trends, sounds and formats.
• Optimise content for each platform to maximise engagement, reach and relevance for younger and diverse audiences.
• Work closely with creative, campaign, strategy and partnerships teams to deliver integrated content plans.
• Collaborate with creators, members of the public, stakeholders and partners to produce authentic, engaging content.
• Write and edit clear, compelling copy including scripts, captions, headlines and post copy.
• Ensure all content aligns with government communication objectives, brand guidelines, and accessibility standards.
• Support senior staff in ensuring legal and compliance requirements are met, including contributor consent and usage/licensing agreements.
• Monitor and analyse content performance using analytics tools, using insights to inform and improve future content.
• Stay up to date with social media trends, platform changes and emerging content formats to continually improve output.

Person specification

• Proven experience producing and creating digital content for social media, including filming and editing.
• Experience creating content for and publishing across major social media platforms.
• Strong understanding of short-form video best practice, platform trends and audience engagement strategies.
• Excellent writing skills, with experience producing concise, engaging scripts and social media copy.
• Ability to identify, source and develop compelling stories or case studies for social media.
• Proven ability to humanise complex or technical topics and present them in an engaging, accessible way.
• Experience working collaboratively with creatives, stakeholders and external contributors.
• Confidence analysing social media performance data and applying insights to improve content.
• Strong organisational skills and the ability to manage multiple projects in a fast-paced environment.
• A passion for social-first storytelling and public sector communications.

Benefits

Alongside your salary of £38,286, Ministry of Housing, Communities and Local Government contributes £11,091 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

At MHCLG we offer many benefits that range from tailored career pathways and flexible working to MyLifestyle Childcare Voucher and Cycle to Work Schemes. For more information, please click here.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

Application and Selection

The application process will be split into 2 stages, testing the following Success Profiles:

Behaviours , Experience , Technical

Please ensure your CV does not contain any personally identifiable information.

Note: We do not consider direct CV applications. All applications must be submitted via the provided application link.

Important: Your CV and Cover Letter must be merged into a single document before uploading.

Stage 1: Sift (CV & Cover Letter)

Please can you share a visual CV of no more than two pages that includes some best examples of your content, along with 500 words about why you would be a great candidate and your ideas for making our improving our content or channel strategy.

Most of our campaigns utilise multiple assessors and so it is possible that each of your answers would be viewed by different assessors.

If you run into any technical problems when applying through Be Applied (for example, trouble logging in or submitting your application), their support team can help. Please contact them at hello@beapplied.com.

Stage 2: Interview

• Behaviours: Communicating and Influencing.

• Experience: Experience questions will be based around the essential skills and criteria as listed in the job description.

• Technical: Candidates will be asked to prepare a 10-minute presentation, further details will be provided on invitation to interview.

Sift and Interview Dates

Sifting is envisaged to take place the week commencing 2nd March 2026.

Interviews are envisaged to take place the week commencing 16th March 2026 and are currently being held remotely via videocall. This could be subject to change.

How We Recruit

Find out more about our recruitment processes here.

• Applying

• Sifting

• Interview

• Interview Results & Feedback

• Reserve List

• Near Miss

• Civil Service Grades

• We are a DCS, RIS & GPTWV employer

• Reasonable Adjustments

How to Apply

Find out everything you need to know before applying here.

You must review the following information from the MHCLG Career's Site before submitting your application. This step is essential to ensure your eligibility for the role and that your application is completed correctly.

• Security Clearance Requirements

• Civil Service Nationality Requirements

• Right to Work

• Artificial Intelligence

• Civil Service Code and Recruitment Principles

• CV Declaration

• Sponsorships

• Salary and Grade

• Existing Civil Servants

• Conflict of Interest

• Location and Flexible Working

• Fixed Term Contracts

• Internal Fraud Database - Internal Fraud Register

• Appeals and Complaints

• Conflict of Interest

Security Clearance Requirements

London Office: + CTC

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Lexi Bowman
• Email : lexi.bowman@communities.gov.uk

Recruitment team

• Email : recruitment@communities.gov.uk

Further information

If you are unsure about any part of the process or require additional information about the post to enable you to progress your application, you should speak to the Resourcing team - recruitment@communities.gov.uk. Candidates can appeal at any stage of the recruitment process if they believe there has been:

a procedural irregularity

an infringement of the Civil Service equal opportunities policy

exceptional circumstances which were not notified to the interview panel which might have affected performance on the day.

It is important to note that these are appeals about the process not the decision. In the first instance, an appeal should be directed to the MHCLG Resourcing Hub at recruitment@communities.gov.uk.

If the MHCLG Resourcing Hub is unable to satisfactorily resolve your complaint, you may contact put your complaint in writing to the Civil Service Commission, Room G8,1 Horse Guards Road, London, SW1A 2HQ or by email to: info@csc.gov.uk.