Strategic Marketing Officer

Job summary

This post is open to applicants who can meet the College’s nationality, UK residency and vetting requirements.

About us:

Our mission is: Leadership, Standards, Performance. This guides our work with individuals, forces, and policing partners towards our vision. We exist to support police officers, police staff and volunteers to deliver the best service to the public. Only through high quality leadership, consistent standards and continual performance improvement can everyone in policing reach their full potential. Our mission guides our work with individual, forces and partners towards our vision.

Although we are a relatively small organisation, our work has a big reach. We are uniquely placed to work both with national policing organisations and local forces to support frontline officers, staff and volunteers in their day-to-day roles.

We offer a supportive and inclusive environment for people to thrive. Our extensive flexible-working policy, employee wellbeing support, family friendly policies, employers’ network for equality and inclusion membership (ENEI silver award winners), and status as a disability confident leader means everyone can bring their whole self to work.

Additional Information:

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

Due to our status as Public Servants, we are not eligible to participate in the Civil Service transfer process. Therefore, while successful candidates can transfer in on their existing terms and conditions, any subsequent transfer out of the College to the Civil Service cannot be guaranteed on existing terms and conditions, and new starter/modernised terms may apply.

The College embraces diversity and promotes equal opportunities. As such, we comply with the Disability Confident Scheme (DCS) and apply the minimum selection criteria at sift stage of the recruitment process.

Our vetting

If you are successful at interview, you will be required to undertake pre-employment security checks. You will be sent a security questionnaire which must be accessed within 24 hours.

Please note, these checks can take up to 10 weeks. You will only be offered a start date after the checks have been completed. If the outcome of these checks is not satisfactory, your recommendation for employment will be withdrawn.

Job description

To develop and implement a long-term marketing strategy that aligns with the College’s overall business and commercial goals, ultimately driving growth, increased brand awareness, maximising revenue and profitability, and increasing our market share. You will be well versed on up-to-date marketing techniques, being able to develop and deploy College wide, and individual team campaigns, showcasing the College’s products and services, both nationally and internationally.

Person specification

Some of your responsibilities will include:

• Consulting with wider college stakeholders, you will create and deploy organisational and individual marketing campaigns, both for Home Office forces, domestic and international markets as part of the overall college marketing strategy.
• Working in partnership with college communication team, produce and edit marketing content such as website, blog posts, articles, video and promotional materials, including creating regular digital content to respond to ad hoc requirements as well as planned activities.
• Own and manage a wide range of marketing campaigns across various platforms, including, CRM, social media, email, print and on-line.
• Work closely with the college communication, commercial and DDaT teams to ensure messages are strategically aligned across functions. This includes supporting the delivery of the college's communication and DDaT strategic objectives whilst simultaneously helping to raise the profile of the college's branding, products and services in alignment with the overall commercial strategy, both in the UK and internationally.
• Conduct market research to identify new opportunities, analyse trends, and understand the college’s target audiences as well as its competitors.

To be successful in this role you’ll need:

• Minimum 4 years in a marketing role.
• Digital marketing content creation and management.
• Proven successful track record of delivery of effective marketing campaigns that aligned to the marketing strategy and ultimately the organisation’s business objectives.
• Highly creative with the ability to problem solve. Working with internal stakeholders to build sustainable marketing solutions.
• Digital literacy, familiarity with digital marketing tools, social media platforms, content management systems (CMS) and customer relationship management (CRM software is crucial.

Please see the attached job description which contains full details of the role.

Behaviours

We'll assess you against these behaviours during the selection process:

• Changing and Improving
• Communicating and Influencing
• Working Together

Technical skills

We'll assess you against these technical skills during the selection process:

• Digital marketing content creation and management
• Proven successful track record of delivery of effective marketing campaigns that aligned to the marketing strategy and ultimately the organisation’s business objectives

Benefits

Alongside your salary of £46,108, College of Policing contributes £13,357 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

College staff have Public Servant status. As a Public Servant, you are eligible to join the Civil Service Defined Benefit Pension Scheme.

The College is a great place to work. We're passionate about our people and offer a wide range of benefits, including (but not limited to):

• Defined benefit pension scheme with an average employer contribution of 28.97%
• Up to 31.5 days holiday (this is in addition to 8 public holidays and 1 privilege day)
• Continued professional development and structured career paths
• Enhanced maternity, paternity and adoption leave
• Flexi-time (for certain grades)
• Benenden Healthcare
• National Dental Plan
• Discounts for on-line shopping
• Free employee support line
• Interest free season ticket loans
• Rewards and recognition scheme
• Learning and development tailored to your role.
• An environment with flexible working options.
• A culture encouraging inclusion and diversity.

We also have a number of thriving staff networks that provide the opportunity for advice, support and to drive change. A place to get your voice heard, share experiences and challenge our working practices to ensure equality of opportunity for all.

For more information about our benefits and staff networks, visit What we offer as an employer , College of Policing

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

This post is open to applicants who can meet the College’s nationality, UK residency and vetting requirements.

Vacancy reference: 7048

Anticipated interview date: 11th and 12h February 2026 at our Ryton site (CV8 3EN).

Internal applicants who are at risk of redundancy or in need of redeployment and pass the recruitment process, will be given priority over other applicants.

An initial sift based on the lead behaviour “Changing and Improving” may be held if a large number of applications are received. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to assessment/interview.

How to apply and contact information:

For further information visit our ‘Work for us’ page.

What it's like working at the College of Policing

If you would like to discuss the role in more detail, please contact Gordon Meir (gordon.meir@college.police.uk ), Head of Commercial Development.

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

We believe that a diverse workforce brings many benefits to the organisation including diversity of thought and improvements to the way we work internally and with partners and communities. We strive to be fully inclusive but we know there is more to do. We genuinely encourage people from all backgrounds and underrepresented groups to apply for this role.

We want to continually improve our recruitment processes and to remove any barriers to equal opportunities that could disadvantage those from particular backgrounds. In order for us to have the information to do this, we ask you to please complete the diversity section of the online application process. We use a “blind” shortlisting process and we hope that by using this method we will be able to promote greater diversity in our workforce and remove any subconscious decisions based on biases.

The College is committed to support the Greening Government Commitment and reducing our Environmental impact. We have a dynamic Environmental Management Plan in place which encompasses various objectives, including our pledge to reduce business travel. To support our green agenda we have, in phase one, installed Electric Vehicle Charging Points at our sites in Ryton (12 points) and Harperley Hall (4 points) alongside two at our Harrogate office. We encourage employees to become an Environment Champion to help with promoting and delivering our Environmental Management Plan. Our One Step Greener approach encourages all College staff to make small changes to create a better future for everyone.

Please note that in order to work for the College of Policing you must have the Right to Work in the UK with indefinite leave to remain. In addition, you will also be required to provide an address history in the UK for the preceding 5 years.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : College of Policing Recruitment Team
• Email : recruitment@college.police.uk

Recruitment team

• Email : recruitment@college.police.uk

Attachments

T317 Strategic Marketing Officer Opens in new window (docx, 71kB)