Welsh Speaking Digital Communications Officer

Job summary

We are looking for a creative and skilled Digital Communications Officer who can support the planning, delivery and evaluation of our communications, events and stakeholder engagement activity. The successful candidate will create engaging, accessible multimedia content that reaches our audiences and supports Estyn’s strategic aims. They will take responsibility for coordinating and maintaining accurate, user-friendly and accessible website and social content, and will bring strong experience in social media management, graphic design and video editing. Working closely with the Digital Communications Manager, PR & Campaigns Manager and colleagues across Estyn, they will help ensure all PR and marketing activity aligns with our wider strategic objectives. This is an excellent opportunity to make a valued contribution to Estyn’s work.

Job description

We are looking for a creative communications professional with strong digital skills, able to produce engaging, accessible content, work confidently in Welsh, and collaborate effectively to support Estyn’s communications and strategic aims.

Key tasks include:

• Support the development and evaluation of communication campaigns to raise awareness and understanding of Estyn’s work and build brand visibility.

• Draft multi-channel content plans to support the promotion of our inspection arrangements, improvement resources, key publications, recruitment campaigns, and other specified areas of our work.

• Design relevant, engaging and creative content, including video and graphics for internal and external audiences for use across a mix of communication channels, including our website and social media channels.

• Lead on horizon scanning across social media; identify and share trends and opportunities to highlight our work creatively on new channels such as Instagram, TikTok and other identified platforms.

• Provide management reports and analysis on website use, social media engagement and marketing campaigns to evaluate effectiveness and inform continuous improvement.

• Support our proactive and reactive media relations, being the first point of contact for media enquiries, drafting press releases and preparing briefings for interviewees.

• Support the coordination of key corporate announcements, working with the PR & Campaigns Manager to deliver the targeted distribution of press releases, stakeholder toolkits, e shots and other promotional materials.

• Lead on the planning, collation and drafting of the half termly external newsletter Datgan.

• Manage the blog schedule, editing and publication process.

• Champion and support Estyn's tone of voice, brand guidelines and accessibility guidelines, working with managers plan content and ensure coherent messaging and branding across all of Estyn’s communications channels.

• Undertake any other duties as may reasonably be required by managers.

Person specification

It’s essential that you:

• Are able to work through the medium of Welsh.

• Have relevant experience or a qualification in a communications environment.

• Have relevant experience of developing digital content for a range of channels to support communications objectives.

• Have good digital skills including experience of working with social media management platforms and basic knowledge of supporting the maintenance of websites and using Content Management Systems.

• Experience of analysing data to inform campaign evaluation, using a range of available sources.

• Have practical understanding of how print, broadcast and digital media work with experience of drafting press releases and developing relationships with journalists and other media contacts.

• Have strong written skills with proven experience of copywriting and are able to translate and present technical/specialist information into plain English.

• Have good IT skills (including Microsoft Office).

• Are able to work independently, use initiative and work collaboratively across the organisation.

• Have excellent organisation and time management skills, juggling competing priorities when needed.

It’s desirable that you have:

• Experience of producing and editing video content.
• The ability to work professionally with a range of stakeholders.
• Experience in supporting the delivery of internal communications.
• Knowledge of industry trends and emerging technologies in digital communications.

Qualifications

Have relevant experience or a qualification in a communications environment.

Languages

Welsh Essential

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Changing and Improving
• Working Together
• Delivering at Pace

Benefits

Alongside your salary of £30,769, ESTYN contributes £8,913 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

In addition to a good work/life balance, job satisfaction, a supporting culture, ongoing learning and development opportunities and professional development, you can also expect other benefits, including the following:

• Competitive salary and incremental points meaning that you will normally reach the maximum of the pay scale within two/three years of joining us.

• Generous holiday entitlement – 41 days away from work each year (made up of 31 days of annual leave, plus 10 public/privilege holidays (pro-rated for those who work part-time).

• Flexible working - We operate a flexi-time system, giving you the freedom to shape your working day in a way that suits you and meets business needs.

• Support for your wellbeing – We provide an hour of wellbeing time per week (pro-rated) for staff. We also provide an employee assistance programme, free annual health checks, seasonal flu jabs, a free eye care scheme and access to Health Insurance Plans through Civil Service Healthcare.

• Support for your family life – generous family friendly policies including maternity, paternity, adoption leave.

• Tax-free savings – Access to a cycle to work scheme.

• Special offers and discounts – Access to a range of discounts and exclusive offers through the Civil Service Social Club – Sports and Leisure, the Civil Service Motoring Association, the Civil Service Insurance Society and the Charity for Civil Servants.

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Ability and Experience.

The selection process includes:

• A sift of applications: The panel will consider all complete applications. The information you give us in your application is important in deciding whether we will invite you to the next selection stage. Candidates will be assessed at sift on all essential criteria as per the person specification. Desirable criteria will be assessed at sift where there is a strong field of candidates as a second stage after essential criteria have been considered.

• Assessment and Interview: Candidates invited to assessment and interview will be assessed on their skills, experience and behaviours in relation to the person specification. The assessment will consist of a written task relevant to the role, as set out in the job description. The task will assess candidate’s ability to develop high-quality bilingual content. Full details of the assessment will be shared with candidates when they are invited to interview. The interview will consist of a panel interview and will take place 19 February 2026.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : Louise Yau
• Email : louise.yau@estyn.gov.wales
• Telephone : 02920 446336

Recruitment team

• Email : recruitment@estyn.gov.wales

Further information

https://www.estyn.gov.wales/working-us/current-vacancies

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