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About the role
&nbsp;The Senior Digital Strategy Manager is a key member of the Digital Communications team, responsible for shaping and delivering the Mayor of London and Greater London Authority’s digital communications programme. You’ll lead on paid media, email marketing, and broader digital strategy to extend our reach, deepen engagement, and connect Londoners with the work and impact of the Mayor and City Hall. This role ensures our digital communications are targeted, inclusive and effective: driving awareness, participation, and meaningful outcomes across the capital.

Principal Accountabilities
<ul>
<li>Advise the Senior Digital Strategy Manager on developing and delivering &nbsp;the Mayor of London and City Hall’s digital communications strategies across social media, email, digital advertising, web, video, photography and emerging channels, with a particular focus on paid media. &nbsp;</li>
<li>Write, design, test and optimise paid digital adverts as part of day-to-day campaign delivery, using behavioural insights and psychology principles to craft persuasive messaging and creative.</li>
<li>Play a primary proactive role in leading the Mayor of London and City Hall’s day-to-day digital newsroom, ensuring timely, engaging and responsive content.&nbsp;</li>
<li>Work closely with the Marketing Campaigns team to ensure that digital channels are effectively integrated into wider marketing activity, providing expert advice on paid social strategy and delivery.</li>
<li>Design and deliver a high-performing email marketing programme, including audience segmentation, user journeys, content strategy and testing, acting as organisational lead and Mailchimp ‘guardian’, providing training, guidance and hands-on support to ensure effective and consistent use.</li>
<li>Collaborate with the Senior Paid Media Manager on financial management and documentation for digital communications activity, including procurement, contract oversight, budget tracking, and preparation of formal decision forms, ensuring accuracy, compliance, and value for money.</li>
<li>Collaborate with the digital team to ensure public-facing digital products and user journeys are optimised, engaging, and integrated into our broader communications and marketing activity.&nbsp;</li>
<li>Lead on planning and implementing data capture initiatives, working with stakeholders to ensure that data capture is embedded in our engagement strategy. &nbsp;</li>
<li>Develop best practice guidance and deliver training and support packages to build digital communications capability across the organisation.</li>
<li>and manage strong working relationships with a cross-section of City Hall staff including the Mayor’s Office, senior staff, and policy leads. &nbsp;</li>
<li>Deputise for the Deputy Head of Digital Communications at meetings with senior external and internal stakeholders, including the Mayor’s Office. &nbsp;</li>
<li>Support the Digital Performance Analyst in monitoring performance and using data and insights to drive continuous improvement.</li>
<li>Assist with the scoping, procurement and management of digital tools, ensuring they meet user need, represent good value for money, and maintain strong relationships with external suppliers.</li>
</ul>
Person specification
Technical requirements/experience/qualifications
<ul>
<li>Significant experience of using social media and email as part of digital communications and marketing initiatives, with a strong track record in &nbsp;scoping, planning, and delivering and evaluating campaigns.</li>
<li>Significant experience of planning, managing, executing and optimising paid social media advertising, particularly across Facebook, Instagram, Snapchat, YouTube and Google, with a good understanding of campaign objectives, targeting strategies and creative development.</li>
<li>Strong understanding of audience psychology, behavioural science principles, and how to apply them to influence behaviours and decision-making through digital content and advertising.</li>
<li>Experience of developing and delivering email marketing strategies using tools such as Mailchimp (or similar), including audience segmentation, A/B testing, automation, and performance analysis.</li>
<li>Experience of working in high-pressure, fast-paced and politically sensitive environments, such as non-profits, campaigns, political offices or news/media organisations.</li>
<li>Significant experience of delivering integrated campaigns that combine email, social media, and paid advertising to drive engagement and action.</li>
<li>Excellent communicator with the ability to build strong relationships, influence stakeholders and gain by-in to new approaches. Excellent copywriting and editing skills, with a strong understanding of tone, messaging, and persuasive writing.</li>
<li>Good creative eye, and working knowledge of design tools such as Photoshop or Canva is desired.</li>
<li>Line management experience, with the ability to support and develop colleagues and contribute to a high-performing team.</li>
</ul>
If you have a question about the role or would like to discuss it informally, please feel free to contact&nbsp;Annika Iantosca&nbsp;at&nbsp;a<a href="mailto:nnika.iantosca@london.gov.uk" target="_blank">nnika.iantosca@london.gov.uk</a>&nbsp;arrange a call.&nbsp; &nbsp; Please note all applications for this vacancy must be submitted via our online recruitment system.

We do not accept CVs alone for this role. Please upload a personal statement with a maximum of 1500 words to the ‘Additional Documents’ section of the form, ensuring you address the following technical requirements and competencies in your personal statement. Word or PDF format preferred and do not include any photographs or images. &nbsp; The GLA Competency Framework Guidelines further detailing each competency and the different level indicators can be found here:&nbsp;<a href="https://www.london.gov.uk/sites/default/files/gla_competency_framework_hr_28june2021.pdf" target="_blank">GLA competency framework</a>
Behavioural competencies

Building and managing relationships
… is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals.&nbsp;

Level two indicators
<ul>
<li>Develops new professional relationships</li>
<li>Understands the needs of others, the constraints they face and the levers to their engagement</li>
<li>Understands differences, anticipates areas of conflict, and acts</li>
<li>Fosters an environment where others feel respected</li>
<li>Identifies opportunities for joint working to minimise duplication and deliver shared goals</li>
</ul>

Stakeholder focus
….is consulting with, listening to, and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others’ expectations

Level two indicators&nbsp;
<ul>
<li>Delivers a timely and accurately service</li>
<li>Understands the differing needs of stakeholders and adapts own service accordingly</li>
<li>Seeks and uses feedback from a variety of sources to improve the GLA’s service to Londoners</li>
</ul>

Level three indicators:
<ul>
<li>Manages stakeholder expectations, so they are high but realistic</li>
<li>Is a role model to others, encouraging them to think of Londoners first</li>
</ul>

Communicating and Influencing&nbsp;
….is presenting the information and arguments clearly and convincingly so that others see us as credible and articulate and engage with us.

Level three indicators:
<ul>
<li>Encourages and supports teams in engaging in transparent and inclusive communication</li>
<li>Influences others and gains buy-in using compelling, well thought through arguments</li>
<li>Negotiates effectively to deliver GLA priorities</li>
<li>Synthesises the complex viewpoints of others, recognises where compromise is necessary and brokers agreement</li>
<li>Advocates positively for the GLA both within and outside the organisation</li>
</ul>

Managing and Developing Performance
....is setting high standards for oneself and others, guiding, motivating, and developing them to achieve high performance and meet the GLA’s objectives and statutory obligations

Level two indicators
<ul>
<li>Seeks opportunities to develop professional skills and knowledge and encourages team to do so</li>
<li>Ensures own and others’ workloads are realistic and achievable&nbsp;</li>
<li>Gives staff autonomy and confidence to perform well and to their potential</li>
</ul>

Level three indicators
<ul>
<li>Motivates and inspires others to perform to their best, recognising and</li>
<li>valuing their work and encouraging them to learn and reflect</li>
<li>Agrees and monitors challenging, achievable performance objectives in line with GLA priorities&nbsp;</li>
<li>Manages performance issues effectively to avoid adverse impact on team</li>
<li>morale and performance&nbsp;</li>
</ul>

Strategic thinking
…is using an understanding of the bigger picture to uncover potential challenges and opportunities for the long term and turning these into a compelling vision for action.&nbsp;

Level 2 indicators
<ul>
<li>Works with a view to the future, prioritising own and others’ work in line with GLA objectives</li>
<li>Briefs and prepares team to accomplish goals and objectives</li>
<li>Communicates the GLA’s strategic priorities in a compelling and convincing manner, encouraging buy-in</li>
<li>Balances own team’s needs with wider organisational needs</li>
<li>Identifies synergies between team priorities and other relevant agendas</li>
</ul>

Planning and Organising&nbsp;
….is thinking ahead, managing time, priorities, and risk, and developing structured and efficient approaches to deliver work on time and to a high standard

Level three indicators
<ul>
<li>Monitors allocation of resources, anticipating changing requirements that may impact work delivery</li>
<li>Ensures evaluation processes are in place to measure project benefits</li>
<li>Gains buy-in and commitment to project delivery from diverse stakeholders</li>
<li>Implements quality measure to ensure directorate output is of a high standard</li>
<li>Translates political vision into action plans and deliverables</li>
</ul>

Problem Solving&nbsp;
..…is analysing and interpreting situations from a variety of viewpoints and finding creative, workable, and timely solutions

Level two indicators
<ul>
<li>Processes and distils a variety of information to understand a problem fully</li>
<li>Proposes options for solutions to presented problems&nbsp;</li>
<li>Builds on the ideas of others to encourage creative problem solving&nbsp;</li>
<li>Thinks laterally about own work, considering different ways to approach problems&nbsp;</li>
<li>Seeks the opinions and experiences of others to understand different approaches to problem solving &nbsp;</li>
</ul>
Application &amp; Additional information
This role is based at City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1ZE.
GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
London's diversity is its biggest asset, and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith, or disability.&nbsp; 
We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.
We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.&nbsp;
In addition to a good salary package, we offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.


We will make every effort to give you as much notice as possible, however some interviews/assessments could be organised at short notice.&nbsp;

We may close this advert early if we receive a high volume of suitable applications.

Senior Paid Media Strategist

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</ul>

Please apply online via the link provided.



About us
We’re Breast Cancer Now, the research and support charity. However you’re experiencing breast cancer, we’re here.&nbsp;&nbsp;&nbsp;
We fund life-saving research, campaign for change and provide information and support to anyone affected by breast cancer.
Why? Because our vision is that by 2050, everyone diagnosed with breast cancer will live, and be supported to live well. But to make that vision a reality, we need to act now.&nbsp;
About the role
Keen on kerning? Your creative flair, eye for detail and passion for design can make a real difference to people affected by breast cancer. &nbsp;
We’re looking for a graphic designer to join our busy, dynamic and creative team. As part of our in-house design studio, you’ll create new content and breathe fresh life into existing assets – covering everything from fundraising and campaigning to support and research.
You’ll be a champion of our visual identity, supporting colleagues to deliver their aims and show-off our brand to their audiences in the best ways possible. Using your skills and experience to adapt designs for different channels and formats. &nbsp;
If you’re a creative, proactive graphic designer looking to work at an ambitious, forward-thinking charity, we’d love to meet you.
About you
Ideally you:
<ul>
<li>Will be a graphic designer who puts the audience at the heart of every piece of content</li>
<li>Will have an excellent understanding of layout, typography and visual hierarchy</li>
<li>Are self-motivated, organised and comfortable working on several briefs at once</li>
<li>Enjoy looking for new ways to approach things but also comfortable working with existing artwork and concepts</li>
<li>Are a creative thinker, with a portfolio of work that shows your ability to design for different channels, formats and audiences</li>
</ul>
Job description and benefits
Please download the job description and our attractive benefits package.
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement online. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria.
Please can you provide your creative design portfolio.&nbsp; Please send this to <a href="mailto:recruitment@breastcancernow.org" target="_blank">recruitment@breastcancernow.org</a>. This will be assessed as part of the application process.
If you’ve any immediate questions, please email <a href="mailto:Recruitment@breastcancernow.org" target="_blank">Recruitment@breastcancernow.org</a>
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.
Closing date
Friday 5 September 2025 9am
Interview date
First stage interviews: week commencing 15 September 2025
Second stage interviews:Thursday 25 September 2025
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Graphic designer

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</ul>





About us
We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here.&nbsp;
The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it.&nbsp;Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.&nbsp;&nbsp;
About the role
We’re set to launch a new organisational strategy in the autumn, and as part of this, we have ambitious plans to grow both our brand awareness and our income; to support the impact we can have for people affected by breast cancer.&nbsp; We’re recruiting for a senior marketing and communications planning and measurement manager to join the charity’s newly created brand, marketing and communications directorate and play a critical role in achieving these strategic ambitions. This new role will be pivotal in supporting our ambitions to build brand awareness, drive income and engagement.
It's an exciting time to be joining this talented and ambitious team in this new role and to deliver a new way of working across marketing and communications; to manage the development, implementation and measurement of an integrated marketing and communications plan.&nbsp; It will take a centralised view across the organisation, working closely with internal stakeholders to ensure that our marketing and communications reflect and deliver on our strategic ambitions and fully align with our brand persona the ‘determined leader.’&nbsp;
This role will be the principal contact for our media agencies to ensure all activity is strategically aligned, well-timed and has maximum impact.&nbsp; Within this, the role will have a focus on our digital marketing, ensuring we are maximising the value of our investment, horizon scanning and building digital marketing capability across the charity.&nbsp;
About you
This is an important role for Breast Cancer Now and one which requires relevant experience and passion for planning integrated, multi-channel marketing and communications strategies.&nbsp;
The role provides a great opportunity to work with communications channel specialists and marketing stakeholders across the charity, to coordinate and align outputs to our integrated plan.&nbsp; You’ll also act as the key contact to our media agencies, ensuring briefing, optimisation, measurement and evaluation processes are robust.&nbsp;
To work truly cross organisationally, you’ll possess excellent interpersonal and consultative skills and be adept at building and managing positive working relationships with people at all levels.&nbsp; You’ll also have strong project management experience, to support the implementation of new planning processes.&nbsp; &nbsp;And you’ll be experienced in using audience data and insight to develop successful marketing and communications strategies, along with performance data to monitor and maximise impact.
But most of all, you’ll be as passionate and ambitious as we are about making a significant difference for people affected by breast cancer.
If this sounds like you, we’d love to hear from you!
Job description and benefits
Please download the job description and our attractive benefits package.&nbsp;&nbsp;
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home. &nbsp;&nbsp;
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria.If you’ve any immediate questions please email <a href="mailto:Recruitment@breastcancernow.org" target="_blank">Recruitment@breastcancernow.org</a>
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.
Closing date
Monday 1 September 2025 5pm
Interview date
First round interviews: Wednesday 10 and Thursday 11 September 2025
Second round interviews: Week commencing 15 September 2025
We reserve the right to close this advert early and subject to volume of applications. If you’re interested, please submit your application as early as possible.

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