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Job summary

As a Content Producer, you will be at the heart of producing scroll-stopping, social-first content that turns complex government initiatives into relatable stories. Working within the Digital Communications team at UK Export Finance, you will pitch, script, shoot, and edit engaging content - ranging from filming Reels for a business we've supported, creating a carousel of graphics for a new announcement, to testing a new format sharing our value proposition to a global audience. This is an exciting opportunity for an innovative, creative talent to make an impact, delivering social content that supports UKEF’s priorities and resonates with businesses in the UK and beyond.

You will help bring UKEF’s digital strategy to life across social media, continuously raising the bar for our content to ensure it is highly relevant, engaging and insight-led. The successful candidate will bring strong digital content creation skills, an instinct for fast-moving trends, and an enthusiastic hands-on approach to social-first filming, editing and graphic design to deliver meaningful impact.

Job description

The post holder will:

• Deliver engaging, social-first content (graphics, videos, animations) that brings UKEF’s story and key messages to life for targeted audiences across a range of platforms (YouTube, X, LinkedIn and Instagram).
• Own end-to-end video production from shooting through to final edit, demonstrating exceptional craft in fast-paced storytelling, visual hooks and native graphics designed to capture attention and drive engagement.
• Uphold high standards in digital communications and accessibility, ensuring all content is inclusive, accurate, compliant and aligned with best practice.
• Share emerging social media and digital communications trends, and experiment with implementing these into our content.
• Contribute to the evaluation and monitoring of digital communications activity, producing clear insights for social media content to inform senior stakeholders.
• Build and maintain strong working relationships with the Senior Channel Manager, other UKEF colleagues, government departments and external agencies to support effective collaboration and delivery.
• Have a proactive and positive attitude with a passion for creating the best possible creative to truly engage audiences.

This list is not exhaustive, and you may be required to carry out additional duties according to business needs.

Person specification

UK Export Finance is looking for motivated individuals with a desire to learn about the business. Successful candidates will be provided not only with functional training to enable them to do well in their role, but also with personal development to help them to achieve their career ambitions. Please note that the person specification below outlines at which stage(s) you will be assessed on how you meet the criteria for the role(s) including:-

A = assessed at application stage I = assessed at interview stage = assessed at presentation stage

Essential

Knowledge

• A deep understanding of social media video trends and platform-specific content requirements, with the ability to translate trends into actionable content strategies for government communications. (A, I)
• Knowledge of tailoring digital copy and content for announcements, events, and campaigns. (A, I)

Skills/Ability

• Proficiency in Adobe Creative Suite (or equivalent tools), with experience in video editing, graphic design and animation. (A, I)
• Proficiency with DSLR and smartphone filming: self-shooting and equipment set-up, including sound and talent direction.(A, I)
• Ability to draft written briefs, scripts and engaging on-screen text. (A, I)
• Ability to work independently at pace, use initiative, and meet tight deadlines in a fast-turnaround environment. (A, I)
• Excellent interpersonal and communication skills, both oral and written. (A, I)

Experience

• Experience shooting, editing, and producing multi-format video content for a brand, institution, or government department. (A, I)
• Experience in collaborating with digital creators, influencers, senior stakeholders and the general public. (A, I)
• Experience in developing content that aligns to brand/house styles. (A, I)
• Track record of thinking creatively about announcements and storytelling to engage the public effectively. (A, I)
• Background in communications, journalism, digital media, or a related field. (A, I)

Behaviours

We'll assess you against these behaviours during the selection process:

• Seeing the Big Picture
• Communicating and Influencing
• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• a.Exercise - you will be required to complete a work simulation exercise to demonstrate your ability to use Adobe Creative Cloud and Canva in a role-relevant context.

Benefits

Alongside your salary of £41,500, UK Export Finance contributes £12,022 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

We are assessing candidates using Success Profiles see Appendix 1) and across the whole process we will assess your Experience, Technical and Behaviours as highlighted below.

The application must be completed by 23.55 on the day of the closing date for it to be accepted.

Use of Artificial Intelligence (AI)

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

Please ensure that you read through the Candidate Information Pack attached to this advert, before applying.

All applications will be sifted against our essential criteria outlined in the personal specification.

• Statement of suitability - you should fully articulate in 750 words how you meet the essential criteria outlined in the person specification within the Information Pack.

For the initial sift your application will be evaluated against:

1. Experience - CV / Application and Statement of Suitability

In the event of a high volume of applications, there will be a pre-sift on the following essential criteria's;

• Excellent interpersonal and communication skills, both oral and written. (A, I)
• A deep understanding of social media video trends and platform-specific content requirements, with the ability to translate trends into actionable content strategies for government communications. (A, I)
• Experience shooting, editing, and producing multi-format video content for a brand, institution, or government department. (A, I)

If you are successful following the sift stage, you will be invited to an initial interview, to be held onsite at 1 Horse Guards Road, this will include the following assessment:

1. Behaviours / Experience - a formal panel interview where you will be interviewed across all three behaviours highlighted in Appendix 1.
   1. Behaviour - Seeing the Big Picture
   2. Behaviour - Communicating and Influencing
   3. Behaviour - Delivering at Pace (lead behaviour in the event of tied scoring)
2. Technical - you will be assessed across your technical expertise and acumen, in relation to the essential criteria
   1. Exercise - you will be required to complete a work simulation exercise to demonstrate your ability to use Adobe Creative Cloud and Canva in a role-relevant context.

Details of interview panel members will be e-mailed to all successful candidates who are invited for interview.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window).People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

• Name : UKEF Recruitment
• Email : Recruitment2@ukexportfinance.gov.uk

Recruitment team

• Email : Recruitment2@ukexportfinance.gov.uk

Further information

Should you have a complaint or wish to raise any concerns regarding the recruitment process, please e-mail your complaint to the Head of Pay and Resourcing (UKEF) at Recruitment2@ukexportfinance.gov.uk and include “Complaint” in the subject heading. Should you remain dissatisfied following UKEF’s investigation then you can refer your complaint to the Commission - http://civilservicecommission.independent.gov.uk/making-complaint.

Attachments

Information Pack - Content Producer (Digital Communications) Opens in new window (pdf, 4316kB)